Task 1 | Social Media Marketing Executive

Marketing & Social Media Content Idea

1. Event: Mother’s Day
With Mother’s Day coming soon, kindly plan a collaboration involving 176 Avenue with a Brand
that you see fit best for the event.

To do:
I. What would be your suggested brand for 176 Avenue to collaborate with and why?

Born Pretty 7ml Nail Gel Polish because Born Pretty Nail Gel Polish is a no-brainer choice. Comes
with healthy, environmentally-friendly, and non-poisonous pungent chemical formula, this nail
polishes offer an impressive range of colors to choose from. That includes a range of nudes for a
calm finish, glittering rainbow colors for parties, and unique-looking thermal colors that give two
different shades on your nails. Plus, the formula can last for up to 3 weeks, which is impressive,
too. And all these for just a price of RM 6.40 at the time of writing!

II. Suggest 1 promo that you would want to run apart from the collaboration.

In my opinion, I intend to come up with a secret code that provides the customers with free nail
polish services promotion. This code will be posted on social media and these services only can
be applied to those customers who mention the code to the workers when they visit the beauty
salon.
III. Work on a draft visual/artwork to support your promotion idea(s).
IV. Type of content that you would include in the calendar during this collaboration and/or
promo period. Kindly include an example(s).

From my perspective, in order to get the customers' attention, it would be a great idea to notify
them with a countdown within 5 days on their calendars. This will increase the chances for them
in making any purchases as it reminds them that the promotions will only be available for a
limited time. In addition, all the posters of the Mother's Day will be blasted broadly on social
media on the day of the event.
2. In your own words, caption the following photos.
i. Service: Hair - Silver Blonde Dimension
Stylist: Nick Siow, Creative Director

Are you ready to turn heads? Set the city alight with the trendiest hair color: Silver Blonde
Dimension! 💇‍♀️

Understanding the Silver Blonde Dimension is a step towards embracing the future of hair color
trends. Imagine a blend of the classiest shades of silver and blonde, creating a unique depth and
dimension in your hair. This hair color trend is about adding personality to every strand! 👱‍♀️
With Silver Blonde Dimension, you can elevate your look to a whole new level!

Dare to be different.
Pursue elegance.
Transform with Silver Blonde Dimension.

Magic touch by @nicksiow_176

Stay tuned for more hair color trends and tips! #176avenue #hairsoho #haircolor #silverblonde
#trending #bangsarsaloon
ii. Service: Gel Manicure
Stylists: Jessy

Did you know that you are just one manicure away from a good mood? When it comes to nail
care, one of the best treats you can give yourself is a lush, long-lasting gel manicure.

Gel manicures are a perfect blend of beauty, strength, and durability. So, why not treat yourself
to one? Your nails will thank you and your mood will lift!

Why settle for less when you simply deserve the best? Book your appointment today and let your
hands do the talking! 👱‍♀️

Nail artistry by @jessy_176

#lashnpolish176 #176avenue #gelmanicure #naildesigns #handpaintednails #nailartkl