contextuality : theory and practice

WAYS TO SEE : ANALYSIS OF AN ADVERTISEMENT

ADVERTISEMENT : LUX

● In this advertisement the first thing we see are fowers the reson why flowers are used is
because flowers are a sign of apppreciation and admiration for a woman . when a man
sends flowers to woman, he conveys the message that he admires and appreciates her.
Flower are the perfect way to make a woman feel special and loved .Flowers are
tangible symbol of love and admiration, so woman enjoys getting Flowers. that;s the
reason why flowers are used in this advertisement to make woman special moreover
Flowers also depicts the natural beauty of woman . because flowers are soft and fragil
same as woman . we also see a " BIG FLOWER"in the advertisement from which the
sweet fragnance of the flower seep out
beause it gives the same smell which soap gives.

● If we talk about colour the whole ad is coloured in pink like the colour of the flowers the
colour of the dress which karina kapoor and alia bhutt wear the background is also
shaded in dark pink also the soap is pink colour. the pink is used because pink colour is
favorite colour of woman which represents loving , kind , nurture and compassion.

● In the given picture karina kapoor and Alia bhutt is leading the whole ad both wear the
pink olour dress the katrina kaif is seating on a red chair while alia bhutt is standing near
the karina kaif . alia bhutt lipstick colour is dark pink while the karina kapoor lipstick
colour is pink which match with the flowers . Both are marvelous and famous actress in
bollywood . The reason for choosing Karina Kapoor and alia bhatt is that Kareena
Kapoor is a top Bollywood actor noted for playing a variety of characters across a range
of film genres and Alia Bhatt is a British actress of Indian descent who predominantly
works in Hindi films.Known for her portrayals of women in troubling circumstances, . One
of India's highest-paid actresses.
Both the actress are assign to lead the ad to lay impact on customer buying behavior so that
people attract to the soap.

● The soap is set on foreground with flowers because the whole ad is based on lux soap
while the actress are in background moreover there are some petals of flower which is
flying over in background with actress which is like that they are attracted by the actress
because of their beauty

● The word lux and the word Fans and New lux is of golden colour which match with the
fragrance which seep out from the big flower the reason behind the use of golden colour
is that The color Golden is multifaceted, often denoting generosity and compassion, as
well as being synonymous with divinity and power in many religious settings moreover
Reminiscent of luxury, success, achievement, triumph, royalty, and fortune,.there is also
a statement " we are fans of the new lux" which shows that the actress are inspired by
this soap or they like to use this soap that's why they are saying we are fans of lux

Ayan Mubarik (Group F)