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  • Perfume Adverts

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    SmitaRoy321
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    This document discusses how a perfume advert both conforms to and subverts conventions. The advert conforms by using feminine pink and red colors, directly addressing the audience, featuring a celebrity, and including girly fonts and flowers. However, it subverts conventions by using dull cream and black colors rather than pink, showing the model in a laid back pose rather than exaggerated femininity, and having her wear unconventional black clothing that makes her look powerful.

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    This document discusses how a perfume advert both conforms to and subverts conventions. The advert conforms by using feminine pink and red colors, directly addressing the audience, featuring a celebrity, and including girly fonts and flowers. However, it subverts conventions by using dull cream and black colors rather than pink, showing the model in a laid back pose rather than exaggerated femininity, and having her wear unconventional black clothing that makes her look powerful.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views3 pages

    Perfume Adverts

    Uploaded by

    SmitaRoy321
    This document discusses how a perfume advert both conforms to and subverts conventions. The advert conforms by using feminine pink and red colors, directly addressing the audience, featuring a celebrity, and including girly fonts and flowers. However, it subverts conventions by using dull cream and black colors rather than pink, showing the model in a laid back pose rather than exaggerated femininity, and having her wear unconventional black clothing that makes her look powerful.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Perfume Adverts.

    Smita Roy

    Conforms to Perfume Adverts.

    This advert conforms to conventional female perfume adverts because: It uses feminine colours like pink & red. The model is directly addressing us. It uses a celebrity therefore the role model has status for target audience to look up to. Typography The font of fantasy is really girly and co-ordinated with what the perfume is trying to convey to the target audience. The use of flowers work well with the feminine edge of the perfume.

    Subvert from Perfume Adverts.


    This advert subverts from conventional perfume adverts because: It uses dull colours like cream and black rather than pinks and reds which shows a masculine side to the perfume. The position of the model is laid back and non glamorous contrasting to conventional perfume adverts poses being all feminine and hyped up. The black clothing of the model is unconventional because it makes her look powerful yet desirable.

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