there’s

Pellon
inside
How One Basic Invention Sparked More
Than 1000 New Users – In Less Than 7 Years

B ACK in 1951, a Manhattan garment-maker went on the road with a few jam-packed
valises instead of the usual array of bulky, specially constructed, display trunks.
Before the startled eyes of department store buyers he opened these bags and removed
one—two—five—and finally more than a dozen bouffant dresses from each. They
should have been crushed, folded, and wrinkled beyond recognition. But—miraculously
—each dress sprang back into shape as if it had just been freshly pressed!

His secret? Pellon: a fabric unlike any that had ever been made before. Neither
woven, knitted, or felted, but made by a patented process which chemothermically bonds
together specially selected fibers, it gave a permanent, supple, built-in shape to any other
material, from airy chiffons to the heaviest of velvets.

Overnight Pellon brought about a fashion revolution as millions of women bought

wide-skirted princess dresses—and demanded lasting shape in other clothes as well. At
their research laboratories in Lowell, Massachusetts, the scientists who had developed
Pellon were swamped by makers of bathing suits, hats, coats, belts, purses, bras: Each
full of ideas for new ways of using the fabulous, self-smooth “stuff” that banished
wrinkles, gave garments built-in curves and a shape that refused to wear out. Makers of
men’s wear wanted Pellon too—and soon Pellon was working its inner magic in ties and
topcoats, outerwear and suits. Home sewers started to use Pellon and invented scores of
new applications. The mill went on two shifts, then three—while workmen readied new
additions. But it never quite caught up.

For, outside the textile trades, other manufacturers sensed in the unique qualities
of Pellon the opportunity to improve their products. Shoe manufacturers used it to make
innersoles more flexible and to back leather and fabric uppers to make them softer and
more supple. Furniture makers backed leathers, fabrics and vinyls with Pellon to achieve
previously unattainable beauty, durability and resiliency. With Pellon, luggage and
handbags came alive with new 3-dimensional beauty. Because Pellon has bounce, soft-
side luggage that keeps its trim neat lines was a reality. All luggage with Pellon inside
was truly flight-weight and sturdy. In Detroit, Dodge executives were first to adopt
Pellon-lined vinyl upholstery for its richer bodied, wrinkle resistant, and lastingly neat
appearance.

For hundreds of others, Pellon’s research chemists developed an entire family of

non-ravelling, non-shrinking, easily-worked fabrics. They had to. For within less than
seven years ingenious Americans have invented more than 1,000 ways of using this
magical material that makes old products better and new products possible. When the
wraps are taken off the experimental projects for future applications of Pellon, the public
is in for many startling surprises. And in present-day products, to be sure of improved
performance and shape-retention look for the label that says “There’s Pellon Inside.”

Further information on Pellon and its application in your industry may be obtained from
R&D Division, Pellon Corp.

Inquiries and comments from the public are invited by the Pellon Consumer Service
Department.

Home-sewers may obtain free Sewing Selector, handy guide to the right type of Pellon for
sewing needs, by writing: Dept. R, Pellon Corp, Empire State Bldg., N.Y. 1

®Pellon, registered trademark of the Pellon Corp. Produced & manufactured under
patents exclusively by Pellon Corp.
585 – There’s Pellon Inside