How Sears hails Spring

with these charming

children’s clothes for Easter
Sears, Roebuck and Co. has never offered more
enchanting children’s fashions—flower-fresh
clothes for the Easter parade and dress-up summer
parties. Sears gives you a tremendous choice of
well-designed, well-made children’s clothes at
prices that will amaze you.

H ERE is the simple, inexpensive way to make your children all fresh and new for
Easter.

Buy them pretty, new clothes from Sears—charming dresses bedecked with buttons and
bows, in colors as gay and varied as Spring flowers.

Notice the attractive styling of the Sears clothes in the picture. Besides selling all kinds
of everyday children’s wear, Sears is now recognized as a leader in children’s fashions.

This reputation with mothers wasn’t won by chance. Today, Sears has a special Design
Group which devotes its full time to infants’ and children’s clothes.

Sears also has a fashion coordinator who makes it easy for you to buy complete
children’s outfits – in which all the colors match perfectly. Blouses tone with skirts. Gloves
match socks. Bonnets are color-keyed to coats and dresses. Sears plans such happy
combinations in advance.

And Sears never forgets that youngsters are hard on what they wear. That’s why the
fabrics and workmanship in these children’s clothes are just as good as in the top-priced fashion
Sears has for adults.

Visit a Sears store soon. You will love the children’s fashions. And remember, at Sears
you can charge them.

← Here are just a few of the hundreds of charming

children’s fashions you’ll find at Sears stores and
in the Sears catalog. The pink dress in the fore-
ground retails at only $6.98. All others: about $6.00.
#62001
274—Sears Roebuck and Co.