Princess Chelsea Electro-Pop Conventions Analysis

“I Love My Boyfriend”
GC1: Lyrics and Visual Narrative
• The video is performance and minorly
conceptual
• The singer is performing as herself and her
band, using children’s toys or items around
her home (except the guitars) to perform the
song
• The singer floats around in the different
roles, which is achieved using overlays, and
creates a mystical and ethereal aesthetic, also
due to the added smoke effects
• The singer never looks at the camera, which
makes the video appear surreal and detached
GC2: Genre Characteristics
• The genre of the song is electro-pop
• The bright colours (colour-pop) are
characteristics of the genre
• The use of a studio setting is
unconventional for this genre, but it
appears as a low budget solution
• The editing is slow-paced to match the
beat, and the characters appear to float
around with the visuals
• The protagonist is portrayed as the
victim of the narrative, and there is a
small hint at character stereotypes
GC3: Intertextuality There is a postmodernism through the non-linear
and Postmodernism narrative and conceptual element
GC4: Representations
• The music video depicts a young woman
playing instruments and allows for the
primary target audience of females ages 13-
25+ to personally identify (UGT) with the
artist
• A younger audience is also targeted through
the children’s toys being used as instruments
• The singer is conventionally attractive but not
sexualised and does not greatly appeal to the
male gaze (Mulvey)
• There is variation in the costumes and
hairstyle/makeup of each character which
broadens personal identification (UGT)
 • The colouring is pastel and over-exposed to make
the visuals appear surreal
GC5: • There is a sense of flowing and there are no jump
Cinematography cuts, the characters are floating on screen
and Editing • There is frequent use of overlays to create the
surrealism and add depth to the visuals
• There are added smoke effects
Notable Marketing
• Organically grown through DIY label and touring
• Previously had a viral song called “The Cigarette Duet”
Notable Shots
Possible Influences
• The greenscreen mise-en-scene
• A singular protagonist
• Using overlays
• Performance based
• The pastel colouring