Sfera Ebbasta, BIA,

Fivio Foreign
“Milano”
General Conventions Analysis
GC1: Lyrics and Visual Narrative
• The video is a performance with an elliptical
(Vernallis) narrative
• The video is set in Milan and New York City, which
is anchored through text and using landmarks
• The genre is rap and the aim of the video is to show
off the luxury lifestyle of the singers
• Various Italian food is mentioned and reflected in
the video
GC2: Genre Characteristics
• The genre of the song is rap, so there are
extravagant clothing and sets, mentions of
substances, and a luxury lifestyle
• The singers are glamorous, have a lot of
body jewellery and tattoos, and are wearing
expensive clothing. They also have rap
video stereotypes such as diamond watches,
sunglasses, and grills.
• The song has an elliptical (Vernallis)
narrative in the video and lyrics, so it is
aspirational
GC3: • There are no visual references in the video except
for these posters and the use of the landmarks
Intertextuality
• Most of the lyrics are intertextually referencing
and (Kristeva) other songs from the artists, or
Postmodernism aspects of Italian culture
GC4: Representations
• The singers change outfits frequently and they aim
to show off their wealth
• There is a range of representation, with a black
female and black male from America, and an
Italian male from Italy to merge the two audiences
• The outfits and luxury symbols are not relatable
but aspirational, which is a key rap genre element
• The aim is to have mainstream success, so the
landmarks depicted are easily recognizable to an
international audience (cathedral and skyscrapers)
• The female singer is wearing revealing clothing
and could be interpreted as appealing to the male
gaze (Mulvey), or showing agency (Paglia)
 • The editing is discontinuous and has a fast-paced
tempo, this gives an effect of confusion and is
overwhelming to the viewer
GC5: • There is frequent usage of drone footage
Cinematography • It is shot through continuous movement, and there is
and Editing a lot of panning and zooming
• There is a final segment of the moments of the video
which are colour inverted and unrelated
Possible Influences
• Use of city location
• Two location usage
• Continuous movement in footage
• Outfit changes