Professional Documents
Culture Documents
2
Trans Fat – Global awareness
• US labeling of trans fat content
mandated Jan. 1, 2006
• Saturated fat already considered
‘bad’
• KFC switch, NYC ban… to
reformulate or not is no longer a
question
• Partially hydrogenated soybean
oil is the main culprit, but
difficult to replace
3
3% 15%
22%
Sats
U.S. Edible Oil Consumption (27B Lbs) 18:2 18:3
Sunflower
Tallow, edible
Coconut
18:1 60%
18:1
Corn
Soybean
Cottonseed
(65%)
Lard
Olive
Palm
Palm Kernel
A solution – a naturally
Peanut
Performance
Good performance in fry/spray oil applications
Excellent replacement for liquid PHSO
Commercial use - Kellogg, KFC, Ventura, many others
Supply
70 million pounds in 2005
250 million pounds in 2006
0.5 – 1.5 billion pounds in 2007
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Example: Tortilla Chips
Partially Hydro. Soy 100% Palm Oil 100% Vistive Oil
Nutrition Facts Nutrition Facts Nutrition Facts
Tortilla Chips (Plain, white corn) Tortilla Chips (Plain, white corn) Tortilla Chips (Plain, white corn)
Serving Size 1 oz. (28 g) Serving Size 1 oz (28 g) Serving Size 1 oz (28 g)
Amount Per Serving Amount Per Serving Amount Per Serving
Calories 140 Calories 140 Calories 140
Calories from Fat 60 Calories from Fat 60 Calories from Fat 60
Part. Hydro soy oil Palm oil - 51% Vistive Soy oil -
- ~19% trans fat saturated fat 15% saturated fat
6
Program Challenges
Supply
• Demand exceeds supply
• Not ‘just in time” delivery
Costs
• Grower premium
• IP in the supply chain
Focus
9 More variety and brand
choices
9 Top performing genetics
9 Geographic expansion
¾ Drive adoption and volume
7
High Stearate Soybean Oil
Percent Solids
8
8
SOYBEAN, OMEGA 3 and HEART HEALTH
Population Coronary Heart Disease Mortality
and Tissue Omega-3 Fatty Acid Content
200
USA
CHD Mortality 150
Quebec
100 Quebec Cree
Spain Quebec Inuit
50 Japan
Greenland
0
15 25 35 45 55 65 75 85
Omega-3 (% of all long-chain PUFA)
9
HIGH OMEGA 3 SOYBEAN
Dietary Omega-3
in Biotech Oil seed
100
New Bio available
60 Other Poly-unsaturates
40
Mono-unsaturates
20
Saturates
0
Control Biotech
Oilseed Oilseed
6 300
20% SDA w/ CA
250 Stabilized 20% SDA
4 200
2 150
100
0 Stabilized Fish Oil
50
SDA Oil Soy Oil Fish Oil 0
Score of zero indicates no taste 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Days at 55°C
10
Improving the Value of Soy Protein
…and consumers recognize this…
Overall
62.4%
Health
Soy
Soy consumption
consumption has
has important
important Lifestyle 14.8%
health
health benefits…
benefits… Taste 14%
Effect of Soy Protein On Serum Lipids
Percent change in plasma lipids and lipoproteins
during soy consumption compared with control diets
Energy 12.7%
Taste 34.8%
-9.3%*
-10.5%*
Price
-12.9%* 19.6%
* = statistically significant, P<0.05 / Value
No
13.4%
Benefit
Quality 11.6%
Source: Anderson, JW., B.M., Cook-Newell, M.E. New England Journal of Medicine 1995;
Source: USDA, FDA and Natural Marketing Institute 2003 Health & Wellness Trends Database 0 10 20 30 40
11
A Breeding Solution:
High β-Conglycinin Soy Protein
Improved HBC = Improved Solubility Profile
Vinton 81
solubility &
Commodity
emulsifying
(similar to milk) MON HBC
12
From Farm to Table:
A shared responsibility
Effective agricultural policies needed to
transform R&D into farm and food products
13