ASP 10 20 30

per bar 56 95 140

MRP PACK OF 6 395 670 990 138.25 234.5 346.5

pack of 6 336 570 840
% DISCOUNT 15% 15% 15%

MRP PACK OF 12 790 1340 1977 276.5 469 691.95

pack of 12 672 1140 1680
%Disc 15% 15% 15%
256.75 435.5 643.5

513.5 871 1285.05

FBA Model 10 g Pack of 6 20 g Pack of 6
ASP 336 570
Amazon fees Referral fees 30.24 9.00% 51.3
Closing fees 12 3.57% 25
Fulfillment fees 59 17.56% 59
Storage cost Per unit 1.84 0.55% 1.94
Total costs 103.08 30.68% 137.24
Reverse Fees 11.8 3.51% 11.8
Total Costs including Reverse Charges 115 34.19% 149
GST @ 18% 21 27

MRP 395 670

Margin% 35% 35%
Discount% 15% 15%
Discount Amt 59 100
SP 336 570
SP without GST 285 483
GST @ 18% 51 87
Buying Price (Pre GST) 257 436
Buying Price with GST 303 514

Profit/Loss -87 -101

D&A Amt 31 49
D&A% on ASP 9% 9%
Retailer Funding 6% 6%
GSV 244 414
D&A% on GSV 13% 12%

Net retention to TTPL 116 192

Net retention% of TTPL on SP 34% 34%
 30g Pack of 6 10g Pack of 12 20g Pack of 12
840 672 1140
9.00% 75.6 9.00% 85.48 12.72% 149.6 13.12%
4.39% 25 2.98% 25 3.72% 47 4.12%
10.35% 59 7.02% 107 15.92% 107 9.39%
0.34% 1.94 0.23% 1.94 0.29% 1.94 0.17%
24.08% 161.54 19.23% 219.42 32.65% 305.54 26.80%
23.00% 11.8 1.40% 21.4 3.18% 21.4 1.88%
26.15% 173 20.636% 241 35.84% 327 28.68%
31 43 59

990 790 1340

35% 35% 35%
15% 15% 15%
150 118 200
840 672 1140
712 569 966
128 103 174
644 514 871
759 606 1028

-105 -185 -232

75 60 100
9% 9% 9%
6% 6% 6%
611 488 827
12% 12% 12%

285 229 387

34% 34% 34%
30g Pack of 12
1680
198.2 11.80%
47 2.80%
107 6.37%
1.94 0.12%
354.14 21.08%
21.4 1.27%
376 22.35%
68

1977
35%
15%
297
1680
1424
256
1285
1516

-237

145
9%
6%
1221
12%

566
34%