I.

Executive Overview: Feasibility Analysis for Marahuyo Eco-Resort

Marahuyo Eco-Resort wants to provide the guests a peaceful and relaxing stay while enjoying

the breeze from the nature. Despite of our goal, there’s still some risks in execution and operation

of the resort.

PROBLEM

 One of the environmental problems that the resort may encounter is the bad weather. Since

we offer a swimming area which is the Running water, heavy rainfall can be disadvantageous

because the water will get dirty. It can lead to closures, reduced bookings, and financial

losses.

 Deforestation and Habitat Loss: Building and expansion of eco resorts can sometimes lead to

deforestation and habitat loss.

 Sustainable waste management is a crucial aspect of eco-friendly resorts, and it refers to the

responsible handling, treatment, and disposal of waste to minimize environmental impact.

SOLUTION

 Develop indoor activities: We will invest in indoor recreation facilities like game and movie

rooms where guests can gather their family and friends for a board games or card

games, spas, and entertainment venues. We will also Offer movie nights, and workshops to

keep guests engaged even during bad weather.

 Offer flexible booking policies: We will implement refundable or changeable booking

options, especially during the shoulder seasons when weather is less predictable. This can

attract cautious travelers and minimize cancellations due to unpredictable weather.

 Develop contingency plans: Have clear protocols in place for dealing with bad weather. This

could involve adjusting activities, offering alternative dining options, or even providing

discounts or complimentary services to compensate for inconvenienced guests.

 Embrace technology: Utilize weather forecasting tools and apps to stay informed and

proactively communicate potential disruptions to guests. Offer digital concierge services and

online booking options to minimize disruption during unfavorable weather.

 To mitigate deforestation and habitat loss we can implement reforestation projects like tree

planting. Guests can bring or provide their own plants, or they can buy from local businesses

to help them. A tree planting project becomes an integral part of the resorts commitment to

environmental stewardship, sustainability, and providing a harmonious experience for both

guests and the surrounding ecosystem.

 To have a sustainable waste management we were provide a eco-friendly amenities and we

will organize workshops where guest and staff can learn how to upcycle waste materials into

useful items, such as turning plastic bottles into planters or creating art from recycled

materials.

VALUE

The importance of indoor activities in a Eco resort can be immense, especially considering the

unpredictable nature of spring weather. Here are some key reasons why:
1. Weather Independence: Indoor activities provide an escape from unpredictable spring

weather, ensuring guests can have a fulfilling vacation regardless of rain, snow, or chilly

temperatures.

2. Family-Friendly Atmosphere: Indoor facilities like game rooms, children's centers, and

movie theaters cater to families with young children who might need breaks from outdoor

activities. This makes the resort more welcoming and inclusive for all guest types.

3. Accessibility and Safety: Indoor activities provide a safe and accessible environment for

guests with mobility limitations or health concerns who might not be able to fully participate

in outdoor activities.

4. The project risk of building this eco resort can vary depending on several factors such as

location, funding, government regulations, and market demand. Some potential risks could

include environmental challenges and potential changes in tourism trends.

5. However, building an eco-resort also comes with several potential benefits. Firstly, it can

help. promote sustainability and conservation by incorporating environmentally friendly

practices such as renewable energy sources, water conservation, and waste management

systems. Secondly, it can attract environmentally conscious tourists who are willing to pay a

premium for eco-friendly accommodation options. This can lead to increased revenue and

profitability for the resort. Additionally, an eco-resort can also have a positive impact on the

local community by providing job opportunities and supporting local businesses.

CONCLUSION

Somewhere you can take a break and enjoy is needed both after a success or achievement and

can be a stressful or tiring period. A resort is just the perfect place to be. What more in an eco-

friendly resort. Staying in one just sounds like expensive but with the use of natural resources
around, resort owners can make it sustainable and become affordable for people. It just not

answers struggle in money, but it also gives importance to our health. Trees releases oxygen,

aiding us to breath fresh air. While fruits and vegetables give the nutrients that our body needs to

prevent us from getting sick. It strikes two birds in one stone because well get to relax without

costing much and take care of our environment as well.

When the right approach is applied to the resort development process, these leisure assets will

have a solid foundation as a successful business and investment, helping to manage risk more

effectively, attract investors, and produce high-performance, income-generating assets a place to

which people frequently or generally go for relaxation or pleasure, especially one providing rest

and recreation facilities for vacationers. Needless to say, the process of developing a successful

resort is no quick or simple task. It involves bringing professionals together from a wide range of

sectors, from finance and hospitality to construction and marketing, to bring the dream to life.

Building the right team to run this process takes experience, skill, and leveraging an influential

network to get everything done in the right order, at the right time, and at the right cost.

Construction of an eco-resort is a sustainable and environmentally friendly approach to

hospitality. It involves incorporating green practices and technologies to minimize the resorts

impact on the surrounding ecosystem.

By using renewable energy sources, implementing water. Conservation measures, and promoting

local biodiversity, eco resorts provide a unique and eco- conscious experience for guests. These

resorts also contribute to the local economy and support the well-being of nearby communities.

Building this eco-resort can helps protect the environment, wildlife, and local communities.

Unlike regular resorts, this eco-resort uses eco-friendly practices like solar power and recycling.
This means they have less impact on nature, reducing pollution and preserving beautiful

landscapes. This also creates jobs for local people, support nearby businesses, and teach visitors

about the importance of taking care of the planet. So, by choosing to build and stay in eco-

resorts, we can enjoy vacations while being kind to the Earth and helping to ensure a better

future for everyone.\

II. Market Feasibility

COMPANY STATISTICS

Marahuyo Eco-Resort welcomes an average of 20,000 guests annually. We are also proud to say that 80%

of our energy comes from renewable sources such as solar panels. Through our recycling and composting

initiatives, we have successfully reduced waste by 50% compared to the previous year. Our eco resort has

implemented water-saving measures, resulting in a 30% reduction in water consumption and lastly, we

actively support the local community by sourcing produce from nearby farms and collaborating with local

artisans for unique experiences.

A BRIEF HISTORY OF ECO-RESORT

The eco-resort industry is a booming branch of tourism, catering to travelers seeking luxurious

experiences that tread lightly on the planet. It's more than just a trend; it's a conscious shift towards

responsible travel, driven by growing environmental awareness and a desire for authentic connections

with nature.

 Early 1990s: The concept of eco-tourism emerges, focusing on minimizing environmental impact

while supporting local communities.

 2000s: Eco-resorts gain traction, offering eco-friendly accommodation and immersive nature

experiences.
  2010s and beyond: Sustainability becomes a key differentiator, with resorts adopting renewable

energy, water conservation, and responsible waste management practices.

CURRENT LANDSCAPE:

 Diverse offerings: Eco-resorts cater to various budgets and preferences, from rustic lodges in

rainforests to luxurious glamping sites.

 Focus on local immersion: Experiences often involve cultural and educational activities, fostering

appreciation for the surrounding environment and communities.

 Technological advancements: Eco-resorts leverage solar power, rainwater harvesting, and

innovative building materials to minimize their footprint.

FUTURE TRENDS:

 Hyper-personalization: Resorts will tailor experiences to individual guests' interests and values,

promoting deeper connections with nature.

 Regenerative tourism: Focus on actively restoring and enhancing ecosystems, going beyond

minimizing negative impacts.

 Community engagement: Building strong partnerships with local communities to ensure equitable

benefits and cultural preservation.

ECO-RESORT'S COMPETITIVE EDGE:

 Unique selling proposition: Cater to the growing demand for sustainable travel experiences.

 Differentiation: Stand out from conventional resorts by showcasing eco-friendly practices and

responsible tourism initiatives.

  Potential niche areas: Consider specializing in specific eco-adventure activities, wellness retreats,

or family-oriented nature immersion programs.

MARAHUYO ECO-RESORT COMPETITORS:

1. 88 Hotspring Resort

2. BLOC Camp Site

3. Laresio Lakeside Resort and Spa

PRIMARY REVENUE SOURCES:

 Accommodation:

 Food and beverage:

 Activities and excursions:

 Spa treatments and wellness programs:

SALES FIGURES

The Marahuyo Eco-Resort market is estimated to reach 50 million anually. Marahuyo Eco-Resorts

capture a significant portion of this market, showcasing strong growth potential.

POTENTIAL NICHE

 Stay true to your eco-ethos: Don't greenwash – ensure your practices are genuine and

transparently communicated.
  Partner with local communities: Build mutually beneficial relationships that support conservation

and cultural preservation.

 Continuously innovate: Embrace new technologies and sustainable practices to stay ahead of the

curve.

III. Technical Feasibility

LOCATION

Marahuyo Eco-Resort was located at Pansol, Laguna. Pansol, Laguna's strategic location, situated near

major urban centers, provides businesses with easy access to potential customers and markets. Its

proximity to Metro Manila and other key areas makes it an attractive location for business operations. The

natural resources in and around Pansol provide opportunities for businesses related to agriculture, eco-

tourism, and sustainable practices. Businesses focused on utilizing or promoting these resources can find

a niche market in the region.