LA Kings

Internship
Isabella Jimenez
LA Kings Marketing Intern
Project Overview
01 02 03 04
Social Gameday Merchandise App Analysis NFL Draft
Coverage Audit Collabs Coverage

05 06 07 08
NFL Schedule Photoshelter Influencer Experiential
Release Tagging & Creator Marketing
Coverage Sourcing Prep
Social Gameday Coverage Audit
Assignment
● Create a report on competitor’s
social activations & strategies

● Include a team with a

successful game day strategy
● Include a team with an
unsuccessful game day
strategy

● SWOT analysis of LAK and their

current game day coverage

● Provide recommendations
Merchandise Collabs
Assignment
● Research other teams across
leagues with their success in
merch collabs and rollouts
Recommendations
● Brands the LAK can collab with
→ Bella Doña, Rip N Repair,
Bianca Chandôn, Verdy Wasted
Youth, BAPE, and Essentials
● Provided suggestions for
factors to consider for merch
rollouts → price, time of
release, brand alignment with
LAK
App Analysis
Assignment
● Compare and contrast the new
Predators app with the LAK app

● Discover the pros and cons of

navigating the new Predators
app

● Find engaging features that the

LAK can implement in their app
for the next season
NFL Draft Coverage
Assignment
● Examine team coverage of the
NFL draft and use their photos,
videos, and graphics as
inspiration for the LAK
Recommendations
● Provided recommendations for
how the LAK can promote their
draft class
● To keep fans engaged:
○ Share reaction videos of
players
○ Show player’s career
highlights
○ Keep graphics simple, but
attention grabbing with
bold colors
NFL Schedule Release Coverage
Assignment
● Review team coverage of their
schedule release and use their
photos, videos, and graphics as
guides for the LAK
Recommendations
● Provided recommendations for
how the LAK can promote their
schedule for the ‘23-24 season
○ Integrate elements of
relatability, creativity,
humor
○ Diverge from using
influencers
○ Create an immersive and
engaging experience for
videos
Photoshelter Tagging
Assignment
● Tag photos of LAK events with
keywords, which will make them
more searchable

Example
● Tagging Dustin Brown Jersey
Retirement & Statue Unveiling
photos
● Keywords: Dustin Brown, jersey
retirement, statue, 23, MVP,
Crypto Arena
Influencer & Creator Sourcing
Assignment
● Research influencers and
content creators, residing in the
LA area, to invite them to attend
games, participate in game day
promotions, or create designs
for the team

Example
● For Mexican Heritage Night,
researched influencers like
Becky G and Danny Trejo
Experiential Marketing Prep
Assignment
● Research and compile
experiential marketing events
that can be activated during the
postseason (currently preparing
this document)
● Activations include utilizing
local concerts, ice rinks, Bailey,
and expanding the fanbase
outside of the South Bay
Benefits from Internship

Networking Market Market

within AEG Research Strategy

Social Working in live

auditing entertainment
Advice Received…
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Thank
You!
www.linkedin.com/in/isabellarosajimenez/