Professional Documents
Culture Documents
MENSWEAR
• Beau Brummel was the first person who had influenced the
designing of men's fashion to the greatest extent.
• The influence of having tailored suits that fits the body well and
the use of high quality fabrics for menswear was from his
influence.
ANALOGOUS
Analogous schemes are created by using three colors that are
next to each other .
COMPLEMENTARY
Complementary schemes are created by combining colors from
opposite sides of the color wheel.
SPLIT COMPLEMENTARY
In this scheme, instead of using colors that are opposites, you use
colors on either side of the hue opposite your base hue.
TRIADIC LINK
Triadic schemes are made up of hues equally spaced around the
12-spoke color wheel. This is one of the more diverse color
schemes.
USING PHOTOS FOR COLOR SCHEMES
One of th eways to create a color scheme is to use a photograph. There are automated
tools online that can do this automatically for you Sometimes this can result in finding
color schemes that you might not have thought of on your own.
COLOR TRENDS
1. Pink
• one of the main trends of this season is all black , all white
or a mix of both.
• ASOS, River Island, Next and AllSaints all put their own
distinctive spin on monochrome in their SS15 lookbooks,
ranging from beach-ready white-on-white ensembles to
edgier, rock-infused looks with a healthy dose of attitude.
• All-black outfits, despite their connotations of adolescent
goths for some, will always look classic, while all-white
getups are ideal if you want something summer-appropriate
that strikes the balance between subtle and statement-
making.
• Key to both, though, is mixing up textures As for black and
white outfits, choose one of the two as the dominant hue –
for example, the colour of your suit or your jacket and
trousers – and then add complementary surrounding pieces
in the other colour, such as a vest, T-shirt, short-sleeved
shirt or pair of shoes.
2. P r i n t e d S h o r t – S l e e v e 3. L I g h t W a s h J e a n s
Shirts
With denim and the nineties key trends for
2015, it should come as no surprise that light
wash jeans are back on the menswear agenda
this summer.
Perfectly suited to warm-weather dressing,
jeans in mid to light blue shades or bleached
out washes offer something different to
traditional black or indigo styles, and can hugely
5. T h e S t r I p e d B l a z e r
Get Textural
Bold statement uppers and
unusual soles, the very fabric of trainers themselves
is changing. With numerous brands now offering
woven styles or exotic fabrications,.
The vacation suitcase
1945-60
• Soldiers – government jobs
• More of suits.
• Blue or grey chalk stripes.
• Charcoal gray was the usual color.
• In coats the most popular colors were bark
• tan-navy blue Rust colors.
• In casual attire it was burgundy, hunter
green, navy blue, tans shades.
• apart from buttons ,zippers and buffalo plaid
in some jackets no other fancy trims were
seen during this period.
1970’s
1100-1190
• Full, ground length decorated with embroidery
bands.
•Stockings-usually white
1853 VICTORIA
Men wore:
•High buttons fastening in jackets
•Sloping pockets
•Double breasted suit
•Bold check
•Deep cuffs
•Shaping seams
•Country suit
•Wide trousers with turn-ups
•Lounge suit
•Wide padded shoulders
•Slanted flap pockets
TEDDY BOYS
ELIZABETH II - [1952-56]
•Piped pockets
•Satin striped trousers
•Pleated shirt
•Long shawl collars
•Welt pockets
•Hood in the long jackets
•Raglan sleeves
•Narrow trousers with turn ups
ELIZABETH II – [1970-75]
Men wore-
•Khaki slacks
•Boot cut jeans
•Track suits
•Light colored polo shirts
•White Adidas or Nike trainers
•Camp shirts
•Oxford shoes etc
M A R K E T S E G ME N T A T I O N
FORMAL WEAR
• Formal wear is the general
term for clothing suitable for
formal events and occasions.
Popular formal wear brands
are
• Van heusen
• Arrow
• Peter England
• Park Avenue
• Raymonds etc
Casual wear
Denim is an iconic
material which never
goes out of style. It is
always preferred
because of its comfort
and durability. Today we
have brands which caters
only denim apparels.
Most popular denim brands are
Diesel
Lee
Levis
Wrangler
Calvin klein etc
Semi formals
Semiformal are clothing which comes in
between formal wear and casual wear
• Most popular semi formal brands
are
• Allen Solly
• Scullers
• Park Avenue
• Color plus etc.
Street wear
• Determining factor
• - Height
• - Weight
• - Lower – Upper body ratio
• - Individual body parts weights like shoulders , chest , abdomen etc.
Ectomorph
•Athletic
•Generally hard body
•Well defined muscles
•Rectangular shaped body
•Strong
•Gains muscle easily
•Gains fat more easily than ectomorphs
Endomorph
Classic fit
Always in fashion
Free from influence of fashion trends
Emphasis on function rather than
features
2” inches more than slim fit
Modern fit
Loose fit
Body fit
GARMENT MATERIALS
seersucker
spandex rib leather
• 20th century –till date
• FORMAL: corduroy, polyester, linen, poly cotton.
• CASUAL: polo, denim, stretchable denim, leather, canvas, knit.
• SPORTS: polyester mix knit, mesh, spandex, terry, peaky fabric.
mesh
• YEAR 2015