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Zhang Xinyu

Career Objective:

Birthday: 1998.06.07 Height: 170cm

Degree: Master Address: Dalian, Liaoning

Tel: 15140458598 Email: 1941519821@qq.com

Education background

2020.9-2022.9 Moscow State University (QS Top 100) Innovation Management (Master) Position: Club President Major Courses: Modeling, Data

Analysis, Financial Analysis, Innovation Project Management, Russian, English

2016.9-2020.9 Liaoning Normal University Russian (Undergraduate) Position: Monitor

work experience

ÿSF Group ka operations manager ÿ Responsible 2022.6—2023.1

for monitoring daily data dashboards, revenue, retention rate, changes, etc., output quantitative information, and provide guidance to account managers for

changes ÿ Responsible for quarterly marketing strategy formulation, theater market and

competing products, demand support and communication ÿ Operation account manager

training, examination, follow-up results and output training report ÿ Conducted front-line research for 2 months, responsible for the terminal market, analyzed the

market share of customers, put forward improvement suggestions, and increased more than 20 sticky

customers ÿXiaohongshu user operation Intern 2022.1——2022.6 ÿ Open up big V creators to settle in, explore creators through Bilibili, Douyin, Weibo, etc.,

and successfully invite 3 creators with millions of fans to settle in ÿ Participate in the formulation of Xiaohongshu "Creator Operation Optimization

Manual ÿ, organized creators’ problems into a book, and helped more than 300 people play with Xiaohongshu Popular on site. ÿJingdong Industry HRBP Intern ÿ Maintain boss direct recruitment, hunting,

etc., screen 100+ resumes, actively contact 20+ 2021.09——2021.12

candidates, and assist in the recruitment of 3 executives. ÿ Organized and operated 3 large-scale conferences, and completed the operation of alumni

reunion, newcomer growth meeting, and mentor training meeting. ÿ TD construction, assisting the mentor in the construction

of the manpower model, and completing 3 workshops to effectively improve the work efficiency of employees. ÿStudent Union New Media Center

New Media Operation ÿ Responsible for the operation 2016.09——2019.09

management and content review of the WeChat public account platform of the New Media Center, and participate in the production of creative

content on the WeChat platform. ÿWeChat public platform: Through online form filling, background data query, campus information service and other channels to attract traffic, the net increase of fans in 2 years is 2000+.

More than 10 articles have been read more than 10,000+, with each article breaking 1,000+, and the platform ranks among the top 3 on-campus accounts in the index.

ÿLittle Red Book - popular science celebrity building plan

ÿProject background: knowledge popularization--the mode of paying for knowledge is becoming more and more popular among consumer groups, which can help users answer questions, expand the usage scenarios of APP, and drive DAU

increase;

From the fields of life and service consumption, various content platforms have gradually verified the feasibility of the popular science + community + payment

model. The Xiaohongshu APP has tens of millions of young users, and there is a strong demand for

popular science knowledge. ÿMain responsibilities: Benchmark Station B, Douyin, introduce the content produced by popular experts on the site, and pave the way for the realization of the closed-loop flow of "science

popularization-payment-repurchase" in Xiaohongshu ÿExecution path: Independently build private messages outside the site + community Group launch + warm-up of in-site activities +

fission of KOL circle of friends + MCN new pull mechanism. ÿPersonal achievements: Reach 3000+ masters, introduce 1500+ KOC/KOL, personally complete 20% of Xiaohongshu’s recruitment target, and then promote the activation of inactive masters, the promotion rate i

Book

Language skills: English CET6, Russian Secondary

office skills: skilled use of Office software, SQL, PS

1. Strong learning ability, (Self-study PS, SQL,) 2ÿ Organization and

coordination ability (organize 5 large-scale meetings during the working period) 3ÿ

Positive and optimistic, strong emotional management ability