Smart store

Business plan

proposal

Prepared by: Achwany Moses

8/24/2023
1.0 Introduction:

Many people are using mobile phones nowadays and from time to time they breakdown. The
demand for mobile phone accessories and software troubleshooting is on the increase and it is a
booming business in Juba. You can start a retail cell phone accessories business or a wholesale
business.

1.1 Products and services:

Products demand:

 Phones cases: ( pouches, sleeves, holsters, shells, skins, fitted cases, bumpers, flip cases,
wallets, screen protectors, body films drop, shock production and leather, air pods,
headset)
 Storage components: (SD cards, SD card slot, USB micro-B, flash drivers, memory
cards)
 Power equipments: (chargers, data USB, power banks, adapters, external batteries)
 Data cables: (micro – USB to HDMI cables used in smart phones with MHL services)
 Computer parts: ( mouse, keyboards, HDMI and VGA cables, play station controls,
external hard drivers)

Services demand:

 Software: (software troubleshooting, flashing both Iphones and androids, IOS update,
phone resetting, operating system installation for PC and software troubleshooting)
 Entertainment: ( movies, series, documentaries, games)

The key to success of the business:

 Quality products and services

 Friendly customers services
 Availability of varieties of both products and services
 Reasonable price and discount offer
 The availability of hardware and software solutions for mobile

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 1.2 business vision and mission:

Vision statement:

Although we are launching as a small business, our sights are far beyond our current scale. We
plan to become significant cell phone accessories suppliers to end-user and wholesalers. Also,
we will be opening outlets in major areas across the city.

Mission statement:

Our mission is to only work with reputable brands. This is to help establish our business as a
significant provider of quality cell phones accessories and software.

1.3 objectives for the project to success:

 To have constant growth in sales in 12 months

 To increase customer base by 40% in the next two year
 To become a brand leader in the sales of phones accessories and software
 To develop a profitable, sustainable home – based business

1.4 The project location:

The location should be strategic: the following locations have been cited due to their business
markets.

1. Juba Nabari bridge Munuki Block A

This location is a junction that leads to many destinations with a variety of customers in need of
different accessories.

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2. Hai referendum market:

This is an area with a variety of services and best of all it is a highly developing area. It also
consists of many pedestrians the market of such an opportunity should be seized at once.

1.4 Layout:

Materials and machine for store design:

Office space, cabinet, show glasses, business card, air conditioners/fans, furniture, hand tools for
necessary repairs (screwdriver) fashionable nylons, Mac and Windows computer.

1.5 business funding and ownership:

The business will acquire its capital from the family as well as ownership.

The establishment and operation of the business is not that much of a challenge.

1.6 Marketing and sales strategy:

1. Direct selling
The sole business will be a retail rented store situated in a market centre dealing with the
sales of phone accessories, software and hardware. It will be a shop run 24/7 the clock to
maximize the profits.

2. Selling online
Creating a virtual store or social media platform like facebook to advertise, promote and
sell the products and services to the massive number of customers online.

1.7 Suppliers:

The products and items will be supplied from Dubai and ship to Juba by our trusted dealer,
which is cheap and affordable to maximize the profit.

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1.8 Capital:

The capital is the fundamental aspect of the project. The project requires roughly a great deal of
income to commerce and below is the budget line for the cost of sales and rent.

 Rent
- An estimated of 200 – 300 USD monthly rates.
- A four months mortgage -> 200 x 4 =800 USD on a scale of 200

-> 300 x 4 =1200 USD on a scale of 300

- Cost of incurrence that is 200 USD.

∑=>1 400 USD

 Interior design
- Aluminum door at an estimated of 200 USD.
- Transparent display counters at 250 USD per counter.
X 2 = 500 USD for 2
- Wooden counter for holding computers 100 USD
- Electric installation; bulbs (white and colored) 20 USD
Extension cables 20 USD
Orient fans (3) 100 USD
Plastic table and chairs 100 USD

-> Cost of incurrence 10 USD

250 USD

- Mac Book pro laptop; 500 USD

- First bulk of products / inventory; 3,000 USD

Total: 6,000 USD

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