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Part 3
Chapter 6
Managing for
Quality and
Competitiveness
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CHAPTER 6
The Nature of Management
CHAPTER 7
Organization, Teamwork, and Communication
CHAPTER 8
Managing Service and Manufacturing Operations
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Learning Objectives
LO 6-1 Define management, and explain its role in the
achievement of organizational objectives.
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Management and Managers
• Management
– A process designed to achieve an organization’s
objectives by using its resources effectively and efficiently
in a changing environment
Effectively means having the intended result
Efficiently means accomplishing the objectives with a
minimum of resources
• Managers
– Those individuals in organizations who make decisions
about the use of resources and who are concerned with
planning, organizing, staffing, directing and controlling the
organization’s activities to reach its objectives
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The Importance of Management
• Every organization must acquire resources to effectively pursue
objectives and coordinate use to turn out final goods and services
Employees
♦ Important in helping a firm attain its objectives
♦ Recruit, train, compensate, and provide benefits to foster loyalty
Acquiring Supplies
♦ Ensuring that products are made available to customers
♦ In global markets firms enlist hundreds of diverse suppliers
Financial resources
♦ To pay for essential activities
♦ Owners, shareholders, banks, and other financial institutions
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Management Functions
• Planning
– Planning activities to achieve the organization’s objectives
• Organizing
– Organizing resources and activities to achieve the
organization’s objectives
• Staffing
– Staffing the organization with qualified people
• Directing
– Directing employees’ activities toward achievement of
objectives
• Controlling
– Controlling the organization’s activities to keep it on course
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Planning
• Planning is the process of determining the organization’s
objectives and deciding how to accomplish them; the first
function of management
Mission is the statement of an organization’s
fundamental purpose and basic philosophy
Objectives are measurable statements on common
issues such as profit, competitive advantage,
efficiency and growth
Goals are the results the company wants to achieve
Plans specify what should be done, by whom,
where, when and how
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Strategic Plans
» Those plans that establish long-range objectives and
overall strategy or course of action by which a firm
fulfills its mission
» Generally cover periods ranging from one year or longer
– Plans to add products
– Purchase companies
– Sell unprofitable segments of the business
– Issue stock
– Move into international markets
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Tactical Plans
– Short-range plans (one year or less) designed to
implement the activities and objectives specified in
the strategic plan
– Keep the firm on course established in the strategic
plan
– An ever-changing market requires firms to develop
short-run or tactical plan to deal with the changing
environment
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Operational Plans
– Very short-term plans that specify actions individuals,
work groups, or departments need to accomplish in
order to achieve the tactical plan and ultimately the
strategic plan
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Retail Store Example (1 of 2)
A retailing store with a five-year strategic plan to invest
$5 billion in 500 new retail stores may develop 5
tactical plans (each covering 1 year) specifying:
► Where to locate
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Retail Store Example (2 of 2)
Tactical plans are designed to execute the overall
strategic plan
► They are easier to adjust or abandon if changes in
the environment or the company’s performance so
warrant
Operational plans may specify the schedule for:
► Opening 1 new store
► Hiring and training new employees
► Obtaining merchandise
► Opening for actual business
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Crisis Management or
Contingency Planning
• An element in planning that deals with potential disasters
such as product tampering, oil spills, fire, earthquake,
computer virus
~51% of companies have outdated disaster recovery and
business continuity plans
Herbalife does businesses in 90 countries, and contingency
plans must often be made for fluctuating exchange rates
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Organizing
• The structuring of resources and activities to accomplish
objectives in an efficient and effective manner
Helps create synergy
Establishes lines of authority
Improves communication
Helps avoid duplication of resources
Improves competitiveness by speeding up decision
making
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Staffing
• Hiring people to carry out the work of the organization
Managerial duties
Recruiting
Determining what skills are needed for specific
jobs
Motivating and training employees
Determining pay and benefits
Preparing employees for higher-level jobs
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Monster.com and Staffing
Some companies choose to recruit people to hire
through online job websites such as Monster.com
Monster.com is one of the world’s largest employment
websites
Using websites like Monster.com falls under the staffing
function of management
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Downsizing
• The elimination of a significant number of employees
from an organization
Production, sales and technical positions can be
outsourced to countries with lower labor costs
Downsizing helps companies reduce costs quickly
This involves loss of jobs and lowered morale for
remaining employees
An effective manager will promote optimism and
positive thinking while minimizing criticism and fault-
finding
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Directing
• Motivating and leading employees to achieve
organizational objectives
Telling employees what to do and when to do it using
deadlines, then encourage them to do their work
Determining and administering rewards and recognition
Providing incentives but recognition and appreciation are
often the best motivators
Ask workers to contribute ideas for reducing costs,
making equipment more efficient, improving customer
service, or even developing new products
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Controlling
• The process of evaluating and correcting activities to
keep the organization on course
Measuring performance
Comparing performance with standards or
objectives
Identifying deviations from the standards
Investigating the causes of deviations
Taking corrective action when necessary
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Levels of Management
• As the pyramid shape implies, there are generally more
middle managers than top managers, and still more first-
line managers
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Time Spent on Management
Functions
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Top Management
• The president and other top executives of a business,
such as the chief executive officer (CEO), chief financial
officer (CFO), and chief operations officer (COO), who
have overall responsibility for the organization
In publically-owned corporations, CEO’s boss is
board of directors
Compensation committees work directors and CEOs
to keep pay in line with performance
Workforce diversity is good for workers and for the
bottom line
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CEO Compensation
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Five Rules of Successful
Diversity Recruiting
Get everyone involved
Showcase your diversity
Work with diversity groups within your community
Spend money
Sell, sell, sell – and measure your return on investment
A diverse workforce is better at making decisions
regarding issues related to consumer diversity
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Middle Managers
• Those members of an organization responsible for the
tactical planning that implements the general guidelines
established by top management
Have more focused responsibilities and spend more
time organizing than other managers
In business, plant managers, division mangers and
department mangers make up middle management
The ranks of middle managers have been shrinking
as more companies downsize to be more productive
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First-Line Managers
• Those who supervise both workers and the daily
operations of an organization
Responsible for implementing plans established by
middle management and directing workers’ daily
performance
Spend most of their time directing and controlling
Commonly called foreman, supervisor and office
service manager
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Areas of Management (1 of 2)
• Financial Manager
– Focus on obtaining the money needed for the successful
operation of the organization and using that money in
accordance with organizational goals
• Production and Operations Manager
– Develop and administer the activities involved in
transforming resources into goods, services, and ideas
ready for the marketplace
• Human Resources Manager
– Handle the staffing function and deals with employees in
a formalized manner
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Areas of Management (2 of 2)
• Marketing Manager
– Responsible for planning, pricing, and promoting
products and making them available to customers
through distribution
• Information Technology (IT) Manager
– Responsible for implementing, maintaining, and
controlling technology applications in business, such as
computer networks
• Administrative Manager
– Manage an entire business or a major segment of a
business; do not specialize in a particular function
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Managing Automation and Robots
in the Workplace
• As digital technology and automation came to the
forefront in business operations, many thought the
managerial function would no longer be necessary—
however, the opposite has proven to be true
Technical and leadership skills valued more highly among
today’s managers as their former roles of overseeing
employees on a production line have declined
These duties are now delegated to employees who oversee
the operations of the machines on the production lines
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Managerial Roles
• Decisional • Informational
Entrepreneur Monitor
Negotiator • Interpersonal
Figure
Leader
Liaison
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Technical Expertise
• Technical Expertise
– Specialized knowledge and training needed to
perform jobs related to particular areas of
management
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Conceptual Skills
• Conceptual Skills
– Ability to think in abstract terms and see how parts fit
together to form the whole
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Financial Manager
Financial managers are
responsible for obtaining
the necessary funding for
organizations to succeed,
both in the short term and
in the long term
This financial manager
of a city hedge fund
analyzes data from
financial charts
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Analytical Skills
• Analytical Skills
– Ability to identify relevant issues, recognize their
importance, understand relationships between them
and perceive underlying causes of a situation
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Human Relations Skills
• Human Relations Skills
– Ability to deal with people, both inside and outside
the organization
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Seven Tips for Successful Leadership
• Leadership is the ability to influence employees to work
toward organizational goals
Communicate objectives and expectations.
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Leadership Styles
Autocratic Leaders
Make all the decisions then tell employees what must be
done and how to do it
Democratic Leaders
Involve employees in decisions
Free-rein Leaders
Let employees work without much interference; setting
performance standards and letting employees find their
own way to meet them
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Authentic Leadership
Authentic Leaders
Different from the other three leadership styles
because it is not exclusive
Both democratic and free-rein leaders could qualify
as authentic leaders
Passionate about goals and mission of company,
display corporate values in the workplace, form long-
term relationships with stakeholders
Kim Jordan of New Belgium Brewing is an authentic
leader
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Employee Empowerment
• When employees are provided with the ability to take on
responsibilities and make decisions about their jobs
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Leadership in Teams
Today, decisions made by teams are becoming the norm
Effective way for encouraging employee empowerment
Decision making in teams is collective
Most effective teams are when all employees are
encouraged to contribute their ideas and recommendations
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Steps in the Decision-Making Process
Recognize and
define the decision
situation
Develop options
Analyze options
Select the best
option
Implement the
decision
Monitor the
consequences
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Recognizing and Defining the
Decision Situation
The first step in decision making is recognizing
and defining the situation
Situations may be positive or negative
Situations calling for small-scale decisions occur
without warning
Large-scale decisions generally occur after some
warning signs
Once a situation is recognized, management must
define it
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Developing Options and
Analyzing Options
The second step in the decision making
process is developing options
A list of possible courses of action should include
both standard and creative plans
The third step in the decision making
process is analyzing options
Management must look at practicality and
appropriateness of each option
Consider whether proposed option adequately
addresses the situation
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Selecting the Best Option,
Implementing the Decision
The fourth step in the decision making
process is selecting the best option
Often a subjective procedure
The fifth step in the decision making process
is implementing the decision
This step can be fairly simple, or very complex,
depending on the nature of the decision
Prepare for unexpected consequences
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Monitoring the Consequences
The sixth step in the decision making
process is monitoring the consequences
Has the implementation of the decision
accomplished the desired result?
Is yes, then the decision was sound
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