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M Business 5th Edition Ferrell

Solutions Manual
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Part 3
Chapter 6

Managing for
Quality and
Competitiveness

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CHAPTER 6
The Nature of Management

CHAPTER 7
Organization, Teamwork, and Communication

CHAPTER 8
Managing Service and Manufacturing Operations

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Learning Objectives
LO 6-1 Define management, and explain its role in the
achievement of organizational objectives.

LO 6-2 Describe the major functions of management.

LO 6-3 Distinguish among three levels of management


and the concerns of managers at each level.

LO 6-4 Specify the skills managers need in order to be


successful.

LO 6-5 Summarize the systematic approach to decision


making used by many business managers.

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Management and Managers
• Management
– A process designed to achieve an organization’s
objectives by using its resources effectively and efficiently
in a changing environment
 Effectively means having the intended result
 Efficiently means accomplishing the objectives with a
minimum of resources
• Managers
– Those individuals in organizations who make decisions
about the use of resources and who are concerned with
planning, organizing, staffing, directing and controlling the
organization’s activities to reach its objectives

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The Importance of Management
• Every organization must acquire resources to effectively pursue
objectives and coordinate use to turn out final goods and services
 Employees
♦ Important in helping a firm attain its objectives
♦ Recruit, train, compensate, and provide benefits to foster loyalty
 Acquiring Supplies
♦ Ensuring that products are made available to customers
♦ In global markets firms enlist hundreds of diverse suppliers
 Financial resources
♦ To pay for essential activities
♦ Owners, shareholders, banks, and other financial institutions
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Management Functions
• Planning
– Planning activities to achieve the organization’s objectives
• Organizing
– Organizing resources and activities to achieve the
organization’s objectives
• Staffing
– Staffing the organization with qualified people
• Directing
– Directing employees’ activities toward achievement of
objectives
• Controlling
– Controlling the organization’s activities to keep it on course
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Planning
• Planning is the process of determining the organization’s
objectives and deciding how to accomplish them; the first
function of management
 Mission is the statement of an organization’s
fundamental purpose and basic philosophy
 Objectives are measurable statements on common
issues such as profit, competitive advantage,
efficiency and growth
 Goals are the results the company wants to achieve
 Plans specify what should be done, by whom,
where, when and how

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Strategic Plans
» Those plans that establish long-range objectives and
overall strategy or course of action by which a firm
fulfills its mission
» Generally cover periods ranging from one year or longer
– Plans to add products
– Purchase companies
– Sell unprofitable segments of the business
– Issue stock
– Move into international markets

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Tactical Plans
– Short-range plans (one year or less) designed to
implement the activities and objectives specified in
the strategic plan
– Keep the firm on course established in the strategic
plan
– An ever-changing market requires firms to develop
short-run or tactical plan to deal with the changing
environment

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Operational Plans
– Very short-term plans that specify actions individuals,
work groups, or departments need to accomplish in
order to achieve the tactical plan and ultimately the
strategic plan

– Apply to details in executing activities quickly

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Retail Store Example (1 of 2)
 A retailing store with a five-year strategic plan to invest
$5 billion in 500 new retail stores may develop 5
tactical plans (each covering 1 year) specifying:

► How much to spend to set up each new store

► Where to locate

► When to open each new store

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Retail Store Example (2 of 2)
 Tactical plans are designed to execute the overall
strategic plan
► They are easier to adjust or abandon if changes in
the environment or the company’s performance so
warrant
 Operational plans may specify the schedule for:
► Opening 1 new store
► Hiring and training new employees
► Obtaining merchandise
► Opening for actual business

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Crisis Management or
Contingency Planning
• An element in planning that deals with potential disasters
such as product tampering, oil spills, fire, earthquake,
computer virus
 ~51% of companies have outdated disaster recovery and
business continuity plans
 Herbalife does businesses in 90 countries, and contingency
plans must often be made for fluctuating exchange rates

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Organizing
• The structuring of resources and activities to accomplish
objectives in an efficient and effective manner
 Helps create synergy
 Establishes lines of authority
 Improves communication
 Helps avoid duplication of resources
 Improves competitiveness by speeding up decision
making

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Staffing
• Hiring people to carry out the work of the organization
 Managerial duties
 Recruiting
 Determining what skills are needed for specific
jobs
 Motivating and training employees
 Determining pay and benefits
 Preparing employees for higher-level jobs

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Monster.com and Staffing
 Some companies choose to recruit people to hire
through online job websites such as Monster.com
 Monster.com is one of the world’s largest employment
websites
 Using websites like Monster.com falls under the staffing
function of management

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Downsizing
• The elimination of a significant number of employees
from an organization
 Production, sales and technical positions can be
outsourced to countries with lower labor costs
 Downsizing helps companies reduce costs quickly
 This involves loss of jobs and lowered morale for
remaining employees
 An effective manager will promote optimism and
positive thinking while minimizing criticism and fault-
finding

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Directing
• Motivating and leading employees to achieve
organizational objectives
 Telling employees what to do and when to do it using
deadlines, then encourage them to do their work
 Determining and administering rewards and recognition
 Providing incentives but recognition and appreciation are
often the best motivators
 Ask workers to contribute ideas for reducing costs,
making equipment more efficient, improving customer
service, or even developing new products

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Controlling
• The process of evaluating and correcting activities to
keep the organization on course
 Measuring performance
 Comparing performance with standards or
objectives
 Identifying deviations from the standards
 Investigating the causes of deviations
 Taking corrective action when necessary

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Levels of Management
• As the pyramid shape implies, there are generally more
middle managers than top managers, and still more first-
line managers

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Time Spent on Management
Functions

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Top Management
• The president and other top executives of a business,
such as the chief executive officer (CEO), chief financial
officer (CFO), and chief operations officer (COO), who
have overall responsibility for the organization
 In publically-owned corporations, CEO’s boss is
board of directors
 Compensation committees work directors and CEOs
to keep pay in line with performance
 Workforce diversity is good for workers and for the
bottom line

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CEO Compensation

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Five Rules of Successful
Diversity Recruiting
 Get everyone involved
 Showcase your diversity
 Work with diversity groups within your community
 Spend money
 Sell, sell, sell – and measure your return on investment
 A diverse workforce is better at making decisions
regarding issues related to consumer diversity

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Middle Managers
• Those members of an organization responsible for the
tactical planning that implements the general guidelines
established by top management
 Have more focused responsibilities and spend more
time organizing than other managers
 In business, plant managers, division mangers and
department mangers make up middle management
 The ranks of middle managers have been shrinking
as more companies downsize to be more productive

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First-Line Managers
• Those who supervise both workers and the daily
operations of an organization
 Responsible for implementing plans established by
middle management and directing workers’ daily
performance
 Spend most of their time directing and controlling
 Commonly called foreman, supervisor and office
service manager

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Areas of Management (1 of 2)
• Financial Manager
– Focus on obtaining the money needed for the successful
operation of the organization and using that money in
accordance with organizational goals
• Production and Operations Manager
– Develop and administer the activities involved in
transforming resources into goods, services, and ideas
ready for the marketplace
• Human Resources Manager
– Handle the staffing function and deals with employees in
a formalized manner

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Areas of Management (2 of 2)
• Marketing Manager
– Responsible for planning, pricing, and promoting
products and making them available to customers
through distribution
• Information Technology (IT) Manager
– Responsible for implementing, maintaining, and
controlling technology applications in business, such as
computer networks
• Administrative Manager
– Manage an entire business or a major segment of a
business; do not specialize in a particular function

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Managing Automation and Robots
in the Workplace
• As digital technology and automation came to the
forefront in business operations, many thought the
managerial function would no longer be necessary—
however, the opposite has proven to be true
 Technical and leadership skills valued more highly among
today’s managers as their former roles of overseeing
employees on a production line have declined
 These duties are now delegated to employees who oversee
the operations of the machines on the production lines

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Managerial Roles

• Decisional • Informational
 Entrepreneur  Monitor

 Disturbance handler  Disseminator

 Resource allocator  Spokesperson

 Negotiator • Interpersonal
 Figure

 Leader

 Liaison

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Technical Expertise
• Technical Expertise
– Specialized knowledge and training needed to
perform jobs related to particular areas of
management

– Needed most by first-line managers and least critical


to top-level managers

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Conceptual Skills
• Conceptual Skills
– Ability to think in abstract terms and see how parts fit
together to form the whole

– Needed most by top level managers

– Evaluate where the company will be in the future

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Financial Manager
 Financial managers are
responsible for obtaining
the necessary funding for
organizations to succeed,
both in the short term and
in the long term
 This financial manager
of a city hedge fund
analyzes data from
financial charts

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Analytical Skills
• Analytical Skills
– Ability to identify relevant issues, recognize their
importance, understand relationships between them
and perceive underlying causes of a situation

– Most important to the success of top level managers

– Resolving ethical issues often requires analytical


skills

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Human Relations Skills
• Human Relations Skills
– Ability to deal with people, both inside and outside
the organization

– Those who can relate, communicate well,


understand the needs, and show a true appreciation
for others are more successful

– Important in organizations that provide services,


such as hospitals, airlines and banks

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Seven Tips for Successful Leadership
• Leadership is the ability to influence employees to work
toward organizational goals
 Communicate objectives and expectations.

 Gain the respect and trust of stakeholders.

 Develop shared values.

 Acquire and share knowledge.

 Empower employees to make decisions.

 Be a role model for appropriate behavior.

 Provide rewards and take corrective action to achieve goals.

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Leadership Styles
 Autocratic Leaders
 Make all the decisions then tell employees what must be
done and how to do it
 Democratic Leaders
 Involve employees in decisions
 Free-rein Leaders
 Let employees work without much interference; setting
performance standards and letting employees find their
own way to meet them

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Authentic Leadership
 Authentic Leaders
 Different from the other three leadership styles
because it is not exclusive
 Both democratic and free-rein leaders could qualify
as authentic leaders
 Passionate about goals and mission of company,
display corporate values in the workplace, form long-
term relationships with stakeholders
 Kim Jordan of New Belgium Brewing is an authentic
leader

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Employee Empowerment
• When employees are provided with the ability to take on
responsibilities and make decisions about their jobs

 Participative corporate culture is beneficial - employees


feel they are taking an active role in the firm’s success
 Leaders must adopt systems that support employee’s
ability to provide input and feedback on the company
 Manager should be trained to empower employees to
make decisions even in challenging situations

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Leadership in Teams
 Today, decisions made by teams are becoming the norm
 Effective way for encouraging employee empowerment
 Decision making in teams is collective
 Most effective teams are when all employees are
encouraged to contribute their ideas and recommendations

 Outspoken employees dominate the team and engage in


groupthink, in which team members go with the majority
rather than what they think is the right decision
 Training employees how to listen to one another and
provide relevant feedback helps prevent

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Steps in the Decision-Making Process
 Recognize and
define the decision
situation
 Develop options
 Analyze options
 Select the best
option
 Implement the
decision
 Monitor the
consequences

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Recognizing and Defining the
Decision Situation
The first step in decision making is recognizing
and defining the situation
 Situations may be positive or negative
 Situations calling for small-scale decisions occur
without warning
 Large-scale decisions generally occur after some
warning signs
 Once a situation is recognized, management must
define it

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Developing Options and
Analyzing Options
The second step in the decision making
process is developing options
 A list of possible courses of action should include
both standard and creative plans
The third step in the decision making
process is analyzing options
 Management must look at practicality and
appropriateness of each option
 Consider whether proposed option adequately
addresses the situation
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Selecting the Best Option,
Implementing the Decision
The fourth step in the decision making
process is selecting the best option
 Often a subjective procedure
The fifth step in the decision making process
is implementing the decision
 This step can be fairly simple, or very complex,
depending on the nature of the decision
 Prepare for unexpected consequences

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Monitoring the Consequences
The sixth step in the decision making
process is monitoring the consequences
 Has the implementation of the decision
accomplished the desired result?
 Is yes, then the decision was sound

 If no, then more analysis is warranted

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