Role: Social Media Influencer

Audience: My fans
Situation: apologising for a non-disclosed situation that ‘my fans already know about’

- Red herring hints

- Never meant to…
- Almost clue the audience in but not quite
- Checking notes app for dot points the whole time as prop
- Tissues
- Running mascara

Hey guys welcome back to my channel. To start, I just wanted to express my sincere
gratitude for those of you who have stayed strong by my side through all of what can only be
described as unfathomable hell. These past two weeks have been extremely hard for me,
probably the hardest thing that I’ve ever had to go through, and I literally wouldn’t wish this
type of cancellation on anyone. Instead of making content for you guys I’ve been forced to
stay at my estate and just like hang around all day by the pool feeling so lazy and gross. It’s
definitely not been how I was expecting to start my ‘new year new me’ series but like a lot of
you have been asking me about what’s going on after my silence, so I thought I would
reappear and finally address what’s happened.

I’d like to start by letting you all know that it actually wasn’t my choice to completely
disappear off the internet and it was my manager who told me it would be better to go
AWOL because it would be bad for my image to speak out.

Cut scene to yelling out to manager

Melanie? MELANIE. That’s what you wanted me to say right? They need to have time to
forget about what happened so I can twist it later?

Cut scene to readjusting camera

Soooo while I was away I spent my time by the pool working on my collab with
mercha.com.au to make brand new apology video merch for all of you! And don’t worry of
course I have a code for the first 100 of you who visit the site, use CHLOE10 to get 10% off all
of your cute new hoodies. Click the link down below, I don’t know which way it is hahahah.
Go go go!!

Anyway. Obviously there’s been a lot of…untruths going around about all this craziness that’s
happened and I wanted to tell you that absolutely none of it is true. Me and my family have
been really upset by how quick people are to believe whatever they hear. I know Jeremy
posted a video from his point of view and everyone just jumped on that bandwagon and
decided that that was true, but it’s not, and this is my story. Also a few of you have turned
my leaked crying pictures into memes and I really didn’t appreciate that, Melanie has been
working her ass off to erase them from the internet. I just want to highlight the importance
of understanding that mistakes happen, and nobody is perfect, not even me. I am always

communication in relationships because I know Jeremy would agree that none of this would
have happened if we had kept sleeping in the same bed and also talked to each other during
the daytimes to know that we were in the same boat with where we stood.

Reading words from cue card

What happened on the night of January 7 th was not my error and was instead a
demonstration of the dangers of alcohol. I feel that I do not need to state the events that
unfolded as whatever I say will not alter your perceptions of my character or decisions. They
are also a personal matter that Jeremy and I endeavour to figure out behind the cameras
and not showcase online. Having this situation be completely transparent and on the
internet without my given consent has made me truly understand the power of the internet

Coming out of these two weeks, I would like to spread the importance of forgiveness.

Everybody will fail at some point in their lives and I push you to be like me who is the type of
person who would always forgive and forget and recognise that nobody is perfect.

Importance of forgiveness
Failure equals growing
Fairness

Men come and go, but nights out with the girls are forever.

Martin Luther King, Jr

An absolutely iconic speech, considering its simplicity.
https://www.theguardian.com/theguardian/2007/apr/28/greatspeeches
Tasks:
1. As you read/listen, explain what makes this speech a core example of oration? Refer to
both Aristotle's and Quintilian's key terms.

Logos – logic or reasoning

Providing fact to support statements

Pathos – emotional appeal

Semantic or lexical field (meaning or words) – using words that all relate to being restricted –
manacles and chains

Strong language, and techniques – cheque ‘insufficient funds’ is a metaphor for the actions
of America – continues theme of the metaphor used

Ethos – credibility

Speaking on behalf of his people gives credibility – talking about black people

Kairos

2. Annotate the speech for language and structural devices. In a paragraph summary at the
end, justify the top five devices used in this speech. This can include language-based
persuasive techniques such as hyperbole, rhetorical question, and appeals to
pathos/ethos/logos, as well as structural devices like introductions.