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© Copyright Kenneth J. Singleton Source: Data from CapIQ; Brex, the Economist 8
Bridge Rounds are Much More Common
Bridge rounds are much more common.
● CEOs focusing on growing into their valuation.
● Growth investors focused on shoring up existing
portfolio companies.
ARR $1.5-2mm $2-4mm > $4mm ARR $1-2mm $2-2.5mm > $2.5mm
LTV / CAC 1-2x 2-3x > 3x LTV / CAC 1-2x 2-4x 4-6x
The above metrics are general benchmarks. Actual metrics for Series A companies vary widely, from pre-
revenue to $10mm+ ARR. And for an enterprise seed-stage FinTech, it will be too early to have enough data
to calculate LTV / CAC; the guidance above is important for a company to understand what will be expected
post-series A.