SHOP DESCRIPTION ARTISANGEMS

Oleh :

Nama : Ketut sumartini

Nim : 2312121010
Kelas : E Manajemen ekonomi

STAH NEGERI MPU KUTURAN SINGARAJA

MANAJEMAN EKONOMI
DHARMA DUTA
2023
 ARTISAN GEMS

My company is "ArtisanGems". This name represents the craftsmanship and

uniqueness of jewelry making. We chose this name because it reflects the importance
of artisanal art in creating stunning jewelry.
My interest in the art and beauty of jewelry making is my main motivation in
choosing this business. I believe that every piece of jewelry has its own story and
beauty that can captivate the heart of every individual. My desire is to bring that
beauty to others.
ArtisanGems is a manufacturer of unique jewelry that uses high-quality materials
and is handcrafted by talented artisans. We focus on unique designs that highlight the
natural beauty of jewelry and the innovation of artwork.
My job as founder is to oversee the production process, manage the creative
aspects, ensure product quality, and plan marketing and sales strategies. I am directly
involved in every step, from the design concept to the preparation of sales to
customers. Our team consists of talented craftsmen who have special expertise in
jewelry making. In addition, we also engage marketing, sales, and management teams
to support business growth.
Common problems in the jewelry business are fierce competition and fluctuations
in demand. To overcome this, we focus on product differentiation, design updates,
and adjusting marketing strategies to the latest trends. In addition, we continue to
work on expanding our distribution network and adjusting our inventory to market
demand. Our plan is to increase market share through collaborations with top
designers, expand our product range, and improve customer service. In addition, we
plan to develop an attractive online platform and strengthen our presence in the global
market.