Assignment 2 – Data Visualization Visualize and interpret your brand’s standing

against competition across different regions.

Use your judgement to select variables that
fit this type of analysis. Would prefer two
Step 1 comparisons AT LEAST.
Your Car Brand Competitors
Different Brand from Assignment 1

Visualize and interpret the differences in (a) Method of

Step 2 Payment, (c) Insurance and (d) Age within each region that
Countries your brand is serving. You can explore other options.

Payment Methods Insurance Type Age

Future Purchase
Post Purchase Satisfaction 1. Plot and interpret three possible
Car Brands WOM relationships between any of the following
Enjoyment variables for all the brands: Future
Step 3 Value Perception Purchase, Post-purchase Satisfaction,
WOM, Enjoyment, Value Perception.

2. Add any of the following categorical/factor

variables to the plot: Countries, Sex,
Sex-Age Age-Education Insurance Type Insurance Type, Age, and Education. Use
Or Or Or different combination for in-depth insights.
Education-Country Payment-Country Countries
 Assignment 2
Deliverables for your assignment are as follows:
1. Your R Project link (please test that your link works before you submit, and remember to use
comments on your code to explain what you are doing)
2. Presentation PPT file along with a 2-page summary. Please use double spacing and a 12-point font.
3. Presentation video (Record yourselves presenting your project in 12-15 minutes. If possible, please
make sure your videos are enabled; we want to hear you and SEE you).
4. You don’t have to dress formally to present.
5. Submission deadline: Friday, February 16, by 5 pm.