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Explain The Origin of Stereotypes Through One Study
Explain The Origin of Stereotypes Through One Study
Hamilton and Gifford carried out a study to test the relationship between group size and one's
perception of the group’s traits. In the study, they showed participants statements about two
groups simply called Group A and Group B. Group B was smaller than Group A and was thus
the minority group. The statements were about individuals in each group and showed them
either exhibiting positive or negative traits and behaviors. The proportion of positive to negative
statements was the same in each group. After being shown these statements, the participants
were asked to estimate how many positive and negative traits each group had. Hamilton and
Gifford found that the participants overestimated the number of negative traits for the minority
group and rated the minority group’s behavior more negatively overall.
The researchers argued that these results were the result of an illusory correlation. The
proportion of negative to positive statements about each group was the same, so there was no
actual correlation between belonging to the minority group and bad traits. The negative traits
were more distinct in the minority group, because of the smaller group size and appeared to be
representative of the group. The participants had made the illusory correlation between a
number of the minority group and negative behavior. This could lead to stereotypes being
created that all members of the minority group had negative traits.