Course Title: Entrepreneurship (BBA 4 years)

Code: HUM-421

Credit Hours: 3+0

Course Instructor: Dr. Syed Zaheer Abbas Kazmi

zabbas@numl.edu.pk

+92-333-5719872 (Whats app only)

Room 29, 3rd Floor, Ibn e Khuldoon Block

Course Description:

 This course provides the students with an introduction to the concepts and capabilities necessary to successfully commercialize new ideas.

 Entrepreneurship is about more than coming up with an idea or starting a business. It is also about identifying and validating good opportunities and then

creating, communicating, and capturing value from those opportunities over time. This includes new firms as well as firms in corporate and non-profit

settings.

 This course will emphasize new venture formation.

Objectives:

 To understand and handle your own business. This course will equip the students with appropriate subject knowledge and practical skills for managing

business investments and fundraising for start-ups.

 A thorough emphasis on writing the winning business plan and transforming the idea into a venture

 Initiate a start-up – to provide a sound platform for a successful business which will contribute and boost economic activity in Pakistan.

 The course aims at motivating and guiding the students to become successful entrepreneurs

Course Learning Outcomes:

By the end of this course, students are expected to:

 Recognize the nature of entrepreneurship and entrepreneurial processes

 Generate business ideas and Evaluate business opportunities

 Learn how to identify and solve major entrepreneurial issues

 Gain first-hand experience of starting a new venture via developing a business plan.

Textbooks (or Course Materials) with latest Edition:

 Entrepreneurship: Successfully Launching New Ventures, 6th Edition.Bruce R. Barringer, Oklahoma State University R. Duane Ireland, Texas A&M

University ©2019 |Pearson

 Entrepreneurship, 10th Edition, Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, McGraw Hill, 2017
 Reference Books:

 Innovation and Entrepreneurship by Peter F. Drucker Harper Collins publishers UK

 Pattern of Entrepreneurship, Jack M. Kaplan

 Naqi, Dr. S. M, Entrepreneurship A Recipe for Economic Development: Lahore, Naqi Hyder & Associates

 Kuratko Donald F and Hodgetts (2001) Richard M, Entrepreneurship- A

ASSESSMENT INSTRUMENT WITH WEIGHTS:

SNR ITEMS MARKS

1 Mid Term Exam 25
2 End Term Exam 50
3 Internal Evaluation Breakdown
Quiz(s) 5
Assignements(s) 5
Présentations 5
Case Discussion 5
Lab Work/Practical Project 5
Any Other
Total 25
GRAND TOTAL 100
 COURSE CONTENTS:
Learning Assessment Thinking
Lecture Scheduled Topic PLO CLO
Activity Activity Level
01 Introduction Assignment 1
■ Introduction to Entrepreneurship (Surah e
■ Nature and Importance of Entrepreneurship Lecture and Quraish)
■ Myths, Process of entrepreneurship PLO 1 CLO 1 Knowledge
Discussion Presentation by
2 students
(Success Story)
02 Religious Perspectives in entrepreneurship Presentation by
■ Tafseer of Surah e Quraish Lecture and
2 students PLO 6 CLO 1 Comprehension
■ Holy Prophet Hazrat Muhammad s.a.w.w as a Discussion
model entrepreneur) (Success Story)
03 Ideas and Opportunities Assignment 2
■ Recognizing Opportunities and Generating Ideas Ideas Diary –
■ Finding gaps Write 10 Ideas
■ Sources and Methods of Generating Ideas Lecture and
everyday PLO 4 CLO 2 Comprehension
Discussion
Presentation by
2 students
(Success Story)
04 Ideas and Opportunities Presentation by
■ Brainstorming for Ideas Brainstorming 2 students PLO 4 CLO 2 Application
(Success Story)
05 Case Study Discussion Case - 1 Presentation by
■ Mr. Garments Case Study
2 students PLO 5 CLO 3 Analysis
Discussion
(Success Story)
06 Ideas and Opportunities Presentation by
■ Brainstorming for Ideas Brainstorming 2 students PLO 4 CLO 2 Application
(Success Story)
07 Feasibility Analysis Lecture and Presentation by PLO 4 CLO 2 Comprehension
■ First - Screen Analysis – The Feasibility Discussion 2 students
Analysis Tool (Success Story)
 Quiz 1
08 Case Study Discussion Case - 2 Presentation by
■ Laundry Wala 2 students
Case Study (Success Story)
PLO 5 CLO 3 Analysis
Discussion Assignment 3
Interview the
entrepreneurs
09 Feasibility Analysis Presentation by
■ Application of First Screen Analysis on the Presentations and 2 students PLO 4 CLO 4 Application
students’ idea Discussion
(Success Story)
10 Case Study Discussion Case 3 Presentation by
■ What Segway Learned About the Value of Case Study
2 students PLO 5 CLO 3 Analysis
Feasibility Analysis - the Hard Way Discussion
(Success Story)
11 Business Model Presentation by
■ Developing an Effective Business Model Lecture and
2 students PLO 4 CLO 3 Comprehension
Discussion
(Success Story)
12 Business Plan
■ What is Business Plan Presentation by
■ Why Business Plan Lecture and 2 students
PLO 4 CLO 4 Comprehension
■ Contents of an effective business plan Discussion (Success Story)
■ How to write a business plan Quiz 2

13 Business Plan Presentation by

■ Financial Plan Lecture and
2 students PLO 4 CLO 4 Comprehension
■ Marketing Plan Discussion
■ Operational Plan (Success Story)
14 Case Study Discussion Case 4 Presentation
■ PixSense Case Case Study by 2 students
PLO 5 CLO 3 Analysis
Discussion (Success
Story)
15 Funding and Financing for the Venture Lecture and Presentation by PLO 1 CLO 1 Knowledge
■ Personal Sources Discussion 2 students
 ■ Love Money (Success Story)
■ Bootstrapping
■ Debt Financing
■ Venture Capital
■ Government Funding
■ NGOs Funding
16 Financial Viability of the Venture Presentation
■ Proforma Statements by 2 students
■ Break even analysis Lecture and
(Success PLO 4 CLO 4 Comprehension
■ Sources and Uses of funds Discussion
■ Ratio Analysis Story)
Quiz 3
17 Case Study Discussion Case 5 Presentation by
■ Cattle Fattening Feed Case Study
2 students PLO 5 CLO 3 Analysis
Discussion
(Success Story)
18 Intellectual Property
■ Why intellectual property
■ Copyrights Presentation
■ Patents Lecture and by 2 students
■ Trademarks PLO 1 CLO 1 Knowledge
■ Geographical Indications Discussion (Success
■ Trade Marks Story)
■ IPO Pakistan

19 Case Study Discussion Case 6 Presentation by

■ Vineyard Farming Lecture and
2 students PLO 5 CLO 3 analysis
Discussion
(Success Story)
20 Business Registration and Documentation in Lecture and Presentation PLO 1 CLO 2 Comprehension
Pakistan Discussion by 2 students
■ Business Name Registration (Success
■ NTN registration
Story)
■ Registration with SECP
Assignment
No 4 –
Register
 your
business,
obtain NTN
21 Case study Discussion Case 7 Presentation by
■ Potato Value Chain Case Study
2 students PLO 5 CLO 3 Analysis
Discussion
(Success Story)
22 Franchising Presentation
■ What is Franchising by 2 students
■ Why franchising is important Lecture and
(Success PLO 1 CLO 1 Knowledge
■ Advantages and disadvantages Discussion
Story)
Quiz 4
23 Franchising Presentation
■ Types of Franchising Lecture and by 2 students
■ Famous Franchising Arrangements in Pakistan PLO 1 CLO 1 Knowledge
Discussion (Success
Story)
24 Case Study Discussion Case 8 Presentation
■ Lajpal Tea Case Study by 2 students
PLO 5 CLO 3 Analysis
Discussion (Success
Story)
25 Role of SMEDA in SME development in Pakistan Presentation
Lecture and by 2 students
PLO 2 CLO 3 Comprehension
Discussion (Success
Story)
26 Case Study Discussion Case 9 Presentation
■ Student Biryani Case Study by 2 students
PLO 5 CLO 3 Analysis
Discussion (Success
Story)
27 Role of Incubation Centers Lecture and Visit NUML
PLO 6 CLO Comprehension
Discussion/Visit BICON
28 Meet the Entrepreneurs Seminar PLO 6 CLO 4 Comprehension
29 Meet The Entrepreneurs Seminar PLO 6 CLO 4 Comprehension
30 Final Business Plan Presentations PLO 5 CLO 4 Synthesis
31 Final Business Plan Presentations PLO 5 CLO 4 Synthesis
32 Final Business Plan Presentations PLO 5 CLO 4 Synthesis