Dt-30-O| - 20a3

CONCEP OF CHANGES :=
DeF: change Es bastcallyy a vert alton tn aa common
paople are acc tonmd eith dotrg 4hings.
4 The Sam fact ts
pplicale to the orcanikatton.
CAUSES :=
charge
" Tndtviduay
GrQant 7attonal
Both the omployeos a moraares leef
ate affected b
he chage.
’Houever aec heuman notro to resat chongos
paople to foan , Unkno) tend to clne on the enitn

end tonden
’ t s the dety of manent to took rto fls
Conftdece and mare tham adopt to the charge as
Smoohl9 as postble .
’ Thes rzaquired a well calculated change maagmer
plan s s propen tmplementatton uazth tha hesp
of toos ike
Communt cation.
treatntng, dewelo prnen! ad
tenaton in Common way.
changas
tape-ine
"Natuot charo
Reactve chenge
Natza chanfe:
Tt the change prnally happen
routinly
rafurta charge.
 Reacve cenge;
oCCue as a rea cton to
4he frem' policieg o fs Sourroundenf,
factors of the change:=
Ô Enderna factors
’ £Conomic facton 222AS
»polihics factor

3 othorn tacto2(uebani 2afion.

cuptuay chonge, Edocafon,
chango n Soczay mgis t)
)Tnternay foctory
chorga, tn perAonnel
) feunetona po iey dectston cherÙo
facilites
eneeergo AeeUsatton.
’End of the product tefa cyele.
chanacenstics of change :
DA dynamic pnocass pathen han a serries of
QNerts.
(change can be aniczin at breanf
branÇ about he
best wok Of a fetime,
Tthe paco ampunt and complenit of chenße
chnge an accelenoin conston eniverialy
O change coes na teke phee
Vaccume.
 chorgo wwtl Genenate other changos .
CD chan-e ts not neue,
) cene ts a nteria phonomenon.
NaturQ of
contineun.
change :=

enve reonmonta4 forrcOs.

chane may ffect peo ple , streocturned nL2
) change may be recCA?Ve or prroactive in nature.
chorge ts a matHer af tnter.ralatfonsheps and
Ahat in tls terms and factutated
factletated bg orcGanizoton

change Tareltos long -term Commi4onenf on

oSenior maagement
Importoance of change :
’Techno le@ico adsncomenis
mana Qenort
Globalt zetton.
) Oranzaton al cltue
Customer needs
Econo m y n s
Gtouth opportenity
hauerere he seque.
Tpresant sttuatonT
’ strzateee chorge,
kurtat
srwctro change
 procoAs erianted change
’paopla. oranted change,
> Encepenal change.
’ Tnerimento chare,
’ pendulum chare
paradtsm change .
’ conutant chanle

Stnateße cay change;

>Thes ts a chn zn-the varn mission on the
ortantatton. matftpla
miss on
ion may
ma hae to chenga
- A Snla
mission .
Structuray ehange:=
more recert {ends en the onganizahore
4tm have Seen
stouctearte.
prcocesn ortented chan :
These charßes rcalcted to technalagecat chenßas
in the
informatton preo cesing ,utoma ton
manufacqureerg porroHon
peopk orianted change ;
Ang GTLgani zatonal change, affects peope in.
’ behavtour
Some forms. TH s Tmportent that he
4 atttudes of the memben be preodtetable ond
and the accondonee of the erpecfattom af the
onfanizafton and be comiafenrsth 4he
istoni
fackorus Tntuencing charges ;
Enterad facorrs:
’fnjornal factoty alfeck 4he ot@arizaltor dtrzecta
nat contro
and tnd:rrectty -The ergontarons dothamsekas
oven 4hee facfores, beet muat chrße to
autn ueith he onvtrtanment

5 Techolog Es the majorn. anlennd fence ohtch calls

fon changÁs . The daplton af naue tochnalo Sxchas
compteres, telacommahicaiton and tontalto
manfacturcing opanatonn has impac on he oegoni
Zaton and hoth ongantzafon andthe ernplbgess
aa ado p+ the change.
eattng cond: ion :
chen as the naeds ,desrtas and epeetattors of tho
Customers changa reopdg
moreoven, here ts fouh
and fregedihe
cornpafiton in
and inovatas averedy So ,accondin to tha
chnng condettan of rzran he or@cenizln
resporsa to the chenge ond ado pt these.
Soctal dhanges
Soctal end ctsta enveronment apo SagSet
Come chengas hat he ongontzatony have to
adpst. Thene ara a lot af soceay can, dee to
Spraaad of aducalon skopalede nd a loto
ovornmerts efforfs . The msngeman hasfo
folous cerctan Soczo norms en shaptng a
emplogement , maraament.
 polttca_foreces :;
’ ola4tcoa forzcos have en tmporctánt mpcon
bustnesa Ospacia 4he treractoal Corpotettony
The tntenfenence af Qovarnent n utneas han
ngrlad tramendouslytn most ofhe Coertrdos.
The Corporzate sectorn
ts reeguated by a lot o
aues ond tegHators. The organi zaton Can no
have any Coteo| oven -thee fonces Se
Tntarnal forces :=
Natue af the oork forrce
’ The natre of worcK forzce chan@ed
Cena
of ime Deffenent wOTeK veluey have been
rprtesed bg detferent enenatons . woreerg
who are n the age grop qo plus value
to 4hetr employeRs cokary tn thein m~d fhir
to mid forcies ar logay to themsohes ony
The yourget enenaton of wonkery ts
to thei Crrers.
Charge
raplacod by naue manaers
ohzch aro necesttated barau of promotiôn,
netiroment, tansfen. fach aagen brings hes
aon tdeay and uay of worEing en the erganiaHon
he nformal raolakonhiyps chareo becae of
canga in monoleriay parsonne{
thera ts no chanfa tn peresonnel 1beetsometies,
thein
qtitudos charfes. As a result e erganiaion
as to chene accondt ngl
 Deficr encies tn Eniating maagement strewckune g
’ BecauMe of Some deftctencias en the enitg organ
tsaitonal streucdene, anrangepnts and prcas,
chane 0ccure.
’ These deficiencies may be tn the forem of krge
neemban of manaßeriafloes lacof co-odinaior
among Various deparfnents obtacde en Commenicako

TO ANOtd davelo pung Inentta :

place jut to avoid dovelopeng tnerta on2

nfleribt lit
cHARACTEASTIcs 0f cHANGE st
A Dynamic pruocess, zathen than aa Series
of vents :
chana ts a Contnuous procoss
chang can be eneting and brcing abouut
tillel
chang cys rves hpe fon the bellerepn
and thzs hope brcing, out the bet ota persan.
The pace, am ount and complanty f change
onlg conttnue to reise gwith no srâ of lat up :
5 The spead of change has tnoraased many fods.
The chan@e es all eond and these is ho lkoaho
Of any slouein of t
9 chan@a doos not tata pkce tnvacum :
chane2 ts ohen Someore Athene to feel and
ohnt
Somethe is there to char@ens o
 oor: Globatzatton ’
alcendentand
han3in8 to ’ ’ ’ caeith
chang ’
rl
nclude n frtorm
ofs, 2n tneffe
cive . fends
OF 4achnoloy
Letimate'
changeCrisis cheng Tmportanco
n
n Sobalizatron The mnagemant technologtCat
Some pro
varios còptngpreoduca 4s Trcansformtn Techno
combatn
acquisitons endentandeng przocass ctse 4hat
basic
ore anoas nrecued bocomp
lf log:
ts
ts
ente
the muzkots goods en th e
trose<its tmporctant caof
tthlobal22a4ton, the ron hay ad
niatonal be thn challengo Common
org aa a charg vancempnt 4he change
ltefs ceterey andmada teerey acrvfes crtisis
necsstty Aavanement
en en and
hë SereveOs of freombteszness
Vale others.
ohers. over 4enatend tn irn
Ct
mapgars -that :
cnd poast Such that then mot the coptng
en
Cteure, -ohe change heips to tn
ps regton at as oregbni the
feeng busenes bje an neroe adopton line
loueern ch
fearn mag to
can for orrgantzatron Soctato
hechicaid Lebd aris ts hewetactf zaton ceeeth
rov
nde dffeana1ncedto Comparics tmporhant of priatcvt of eprgtng
costs baconr
fey Somg and naug neus
L
 EFectie oregant tfona cutrre attras meue
customers s incrtease customer Satts factron, raducey
cost of opanatton and ncrecseorcen feetent.
cwtoen naed,
’ Ccetonmen. necds chnge ba cncattna dermsnd on
neue product und senvtces cad opentng of pw caroay
of opparcterlies for compantox to meehose pod,
EConom
’ Economy tmpa ongan2adton en both posztrve and
negative wny nd both Ccan be streessfy.
’A steorg eronoy and tnsrzoaseng cdemand fon
pooduets and Senvtces wI mgan 4hot comparos
must considen enpantan thet meght fnvojve 4he
add+ron af staff andneue pecilitfes.oh e
A weak aconomy can create mone problems as
companies fend thamsalve, to tare depfecete
decekston thot tmpact employee salaries and
threotenheir tobs,

chang help anmplogeos to knoo neo Sserilk

thein. cooak
endore
nouo oppertunittes nd eNenclsQ
praparing employees to doae uazth these chare
Tratnerê can be provedod 4hrcoegh treadettonal clas,
rroom larntnonline learnin opperzteunity ec.
chal enQung the statu quo.othbah
TYPES DF CHANGE
streatefic charnge
> Tha es a change tn the vertij thtssdon of the
ongantaton . A Snge mtsatcon may hoa. to bechansol
to mtpk misston.

Decontnaliscd opanattos and parcttci patfe mnalaren

Style ha Soan one recort trcends tn the. ortâaria
l strocfune.
’ These strevctutaf change, shift theauthoritg an
lousen. leue moragarrer.
process-orienfed change
These changos reolate to techoloQraf deniopments,
tnformatton pro COs ie , automaton dn tho

This moans raplacirg or2 totreoining porus onnel ,!

haawy cafpitay inestmant and openator change
-oruened chanen9est
Any organizatona charge tfects
Some fores , t s mporatant that the behavta
and a44itudeof the memlees be przadectala
and en accondance wtth the enpectaiony op
4he GrQant2arors and be consttent aith the
miss ion.
These chenges deneged touand @rcoup cohoton,
dodecafton parsonal tnpaoomant eledo
Excapional change
’A percAiculan chane s accephed as an enpcton,
-there ts no changa in onotn aspect.
 (0 chare
aCortont )change
changeand behavzoun, change not
invtable.
Seened
focusad he
asproductive
Betuwcen
Etrome constant The changepondu
tum Tnerenmentay A The
change neie paradiAm
change EX-
change
prnameHe ne. enporience Graducy eninting
belleve freom ts
Suddenly
Stngletenden
endon
from
open
on the rrise enfonmation
tmge intnotuc
tocus
the to peosants a) orR change
pnagmetc) Soch beltafa
entsting ndzcfesthe enfreomp t
ppnoach on ts they od
entam a tnlkag those
Separately
pro a tntegealediy ae
dynamtc change aot are
cOs. on
changehdu
state of es pot n who not
neo4 fon
char82 Stote es an docded
theanothen Called
are changad
appnoach engagan
event tatron af
rnd omenencaof
oF affected
Dhvsot-T véew
changewhich Constant anadiam obt, to
bouszc go
constane
bet
to
aRproach hawin for.
ene the do specipc
a
 Organt zaional levers toop /methodo log) foe
change :
’ A levan. isa too or mathodo logy usad to
+o
tmplement change effecttaly.
’ Tt can be qualitattve on qantiti Ue.
1 levars of Brtaniatton

’ Tncroastng Sales volme Can groue your buszres.

> TIP - formuate a Sales and marzottng plan, oth
a bett.whtch es&s alghed back to joun
ovan.all strategy
povtauo and tuak the pan egyarly.

’ Tneree a 14. price Can have a brf impat-Thene

Can ba a fear of lostng cutonprs b puttng p
goue preices , whtch can often be un foanded.
to ouscorfain cohtch Sales are mag y04
morey and ohtch are not.
Cot of Gpods sold
’ This laven s mot ralevant to thoe bstnesse,
ueith denect cot soch as manefacteres ,conatuatn
tc. and places the focs on goun Gross magn.
revtsit denect purzchang arrange
ments and neotaLie betten terns ant
preicing .
Raductng ovenhead
fat! en our cltents ovenhaad enpendetere.
’ Tip- Someore needs to review the ovenheads lp
line.These
Opeducing debton days
Thes means tmprovtn 4he ageinÆ przofle oF gor
accoents recotable fenctons -(t-e. gettnê ger
Cwtomers to paggo fater)and Tevtou)
’ TiR- e vieuo youz eradt cottol Policy
youn collecion pnocess
Raducing stoek degs
’ This mean afaten converston of or Thertory
toto sold prroduct.thene by saducin@ Hhe amaunt ar
Sto ck ou sotd.
INCraasin cred:ton days
’ This meam taeing longan to pa suppren (cothet
Contact pun sippliars to re-nggottate on
SeHepnt tarmm.
penapeotves on a
’ OrGanhotton charge freon a bahowtourca
Potnts whene manfery shotd make dects*tons
4artne trto account 4he circmstan ce chanQos
Rsonca dependane penpactves
T eplains how orgontsaton is afecjed bn
Tt ngeds to secureely Qccess he reSOrco cohtch
neod o Serevtve.

nsitaikonal perspaative
The tyatitetonay perespectt va rracongntza that pross
to Canftrem mtht come forem ather organtzakton
s

ther porspecttva.
 popation acology pers pacfive
focuses on ortboni setton dtvarsit an adan
’H zeLthon DVona Ionß
(lzthin a popce<otton af Ortgni
poriod af ima.
STX -Bok orfantzaltonad mado4 (wais bond modoy)
by mare ven weisbored. b bonmml
dovejo ped offecityoos
Es a frampworc ad to analyse ths
Of a business en be abeto enecupe a

( stnucture
polaonshiphh

h
laadershiR
Herpfee machanism
membeu
clear
penpose
ongant Saffons
alout-the
they aro townds the onganisotons Perpose
ton and ohtch tgpe op busines mouer tonnd,
mtsston

Houo adoquate ts the Fof botoon the onarg sakn.

panposa and the ntanna stockure thof ts destned
to sanva thot panpoe ? T4 ts alout houw
business opanates arnd how 4 ora on

palatonshep ;=
ngvon endeng straim af rajattonuhips.
Thara ae rofattonships betaen paople both eh in
on ouustde the ong anisafion fhat need to be
thane relatonshi ps betuaen
ypu peo ple and goun techolbeas hat noedto
succassfeallg manaßed tn onden to achiove oiml

’people fenciton best ohan theg ara offene d wth

Some esnda for thatn af-fercs . what ane the
Stmilarittes and diffenences betucen oht he
onanizton formaly no wiands cond punishes
’ ohen yo haue strong leadenahip . Tt heyps aver
ao to go aout thenworr cuezth a sense of
Cenfedenee and purpose.
Hepfy mechontam:
’ Technologg on any mechantsm ehanle cngantza4on
to move touands hare Techro lbgy weit be change
acconden to market demand.nono
mckinse4 fampuork
’ Thes mnode coas davalopad zn ueiy lasols bey rrobarct
atenman and Tom peterus.
Thes modey used as a Buide fon onontgattoral charo.
organi2atton an apply the 7s made fon
" enhancrn the
onganizatton
Dacid er the best ay fon. penfonmance o
he seged stnatesy:h tmplementatton
" Enploring he posstble effacts cfon opantzto

Ailgnang deparimants deeing an lliance

acqulsction.
 The Sovan Elaments :=
sharad value,
amplbge cngagoren
> shaned va<uas pnovide tn he deptct
atith +he ornfonEzaion the cteere an
4he onQanizaton.
> They ae placed tn the centen of he mode an
tntaralated wth al the factors,
roho
> They Support lon term achiQvemens and
amployns to enplore nae.
steate3) the int4ed rasOsrees or
’ steatey clai fles bow
4he ongcnizatton w be destributed to achtov th
tan ets.
’ The destre'buhn f reoncas u | be panne
acconderÇ to tha aim of cining the cempettion
tn the mar ko.
Strecture
’ The streucte descrzbe how the dapt. and cencts
of the onfanizafion are ralated to 2ach other
Sgotem
’ The sytem suh as procaduney precesses ond reactr,
pplain the daiY actvities and Tes pone bz lttes
fon cook to Conttnuous Smaothly .
Ex- financiay stem , reunndtng sntem,
staff
TÀ Shoss the numben and rroles of the amploees in
4he ongant Aatton.
ale
Tt nefory to the orejaniationaf cturay ste od
Aha was ho mcunagement behues to bea Succeufu
Dretanizaion.
DSs
They are 4he Compertonctos of he paople tn the
ongan Zation.
DIstincton betaen tape oF chanfe
Pasts plannad chang anpangad, charge
changtrÇ emploeas
chre on So2vtces.
domprphlc.
’change en the admin > pen-formançe up.
a Gaternay
staatva sgtem.
charge Introdocton of neue
fechnolo
> Advancos on tnformafton> Etanna CempeftHores,

’ continuouy charg on > Dtycontruous charge

amenßant chonge. on navoltonsr
lechonge
conftnuouy charQe ts a ’Dsconfinucs
form of a plat chargemess hot cantmuauy
utth en an orzganizatien change on- plant
xs n oht ch the charge tharge pnocess tnto
s emeceted nSmalen steps haf
ukmutipletmeon.reaprd ane 2asin to erc te.

arec pattva changeDinocta charge

change enzated and change tnziated bg
pant. bya pancipant.
4rands to beeeand doun charge jempossad
do hauethe strron eton aff frama leocen
on. ohen hthen enjeno
Sopporet af he staff. Sourrce
 slouets
tagos to
magonThe

meforn.
The. )
wonfer.
speed to

desad