BHUMI MOHANTY

BACHELORS
IN BUSINESS ADMINISTRATION
(BRANDING & ADVERTISING)
Phone: +91 94379 07755 | : bhumi.mohanty1313@gmail.com | Age: 20

ACADEMICS
Qualification Institute Board / University % / CGPA Year

NMIMS School Of Branding & Advertising,

BBA SVKM University 3.12/4 2024
Mumbai, Maharashtra.
Guru Nanak Public School, Sambalpur,
XII CBSE 82.6% 2021
Odisha.
St. Josephs Convent Hr. Sec. School,
X ICSE 78.4% 2019
Sambalpur, Odisha.

• Digital Marketing Course- Young Urban Project 2023

• Campus Ambassador Program- The Jurni 2023
Certifications 2022
• Digital Marketing Associate- SM Study
2022
• Marketing Research Associate- SM Study

• Successful Ad Campaign for BGMI with RAHUL SUBRAMANIAN 2023

• 500 lead generation for a Newsletter- THE JURNI 2023
• App creation & Ideation for BLOCKTOONS, a comic reading app 2023
Achievements 2023
• Graphics and designing for relaunch of POKEMON GO in INDIA
2023
• Launch of Raider Six with Siddharth Malhotra as Brand Ambassador

INTERNSHIPS

• Assisted in Set design, Script writing, production process, video editing and enhancing visual
aesthetics for BGMI featuring RAHUL SUBRAMANIAN and other renowned BGMI players.
• Focusing on graphics, Ideation for the upcoming Pokemon Go launch in India and designing
Sterling Ag, Mumbai culturally relevant graphics to enhance the user experience tailored to the Indian gaming landscape.
August 2023 – December • Collaborated on Raider Six gaming app, and conceptualized custom headphones for gamers in
2023 collaboration with BOAT, involving Siddharth Malhotra as the brand ambassador.
• Shaping Blocktoons app features for enhanced user engagement and developed engaging social
media strategies for promotion.
• Contributed end-to-end Brand Design and Management for diverse clients, including individuals,
startups, and large businesses for online presence and growth
C4E Marketing
• Involved in managing large-scale Corporate Events, contributing to the agency's extensive global
Agency, Mumbai
presence with events held in over 40 countries.
September 2023 – Managed postings for the women-centric page "Decoding Draupadi," fostering dialogue and
November 2023 •
empowerment through strategic communication, Contributing to the mission of eliminating biases
and breaking barriers for women's advancement.
 • Orchestrated photoshoots for Glam Studio & nails showcasing the studio’s services and ambience
to align visual elements with the overall brand aesthetic resulting in noticeable increase in social
media followers and customers
• Executed photoshoots and events for Arvino, an affordable luxury jewellery brand showcasing their
Zahra Vakil, Luxury diverse options and gained practical experience in the affordable luxury segment contributing to
Brand Manager, Arvino’s enhanced online presence, brand awareness and sales
Mumbai • Spearheaded festive shoots for a cafe named Records Coffee studio during the Christmas season
November 2023 – showcasing holiday themed offerings and ambience contributing to the brand’s festive identity,
December 2023 increasing the cafe’s footfall
• Developed visually compelling content of a luxury resort wear brand VERANDAH which included
trending videos and reels that highlighted the brand’s commitment to sustainability and luxury that
resonates with conscious consumers, enhancing the resort wear brand’s reputation and market
presence

KALI IO Solutions, • Developed online presence of a web and app development company on Instagram, Facebook,
Pune Linkedin & X.
April 2023 – June 2023 Engaged with the online community by responding to comments, Monitoring analytics, identifying
•
trends, and optimizing content for enhanced reach and engagement
Kherwadi Social • Contributed creative input and design solutions in branding Projects ensuring visual consistency
across communication materials.
Welfare Association,
• Managed NGO's social media, enhancing online visibility, growth in followers, improved brand
Mumbai
awareness and engagement.
July 2022 – September
• Contributed to event planning and execution and understanding of the NGO's mission with diverse
2022
audiences

ACADEMIC PROJECTS

Business Strategies, • Study & analysis of the strategies adopted by GOODKNIGHT to leverage consumer buying
NMIMS behaviour and Industry attractiveness
Market Research, • Extensive Market Research on the topic The Impact Influencer Marketing Has On Lifestyle
NMIMS Branding
Branding &
Advertising, • Situational Analysis, PR Plan and Rebranding of COOLBERG
NMIMS

POSITIONS OF RESPONSIBILITY
Food Club Head, • Managing catering and food stalls in fests, NMIMS Mumbai
NMIMS Facilitating the end-to-end Menu Curation and delivery 2022-23
•
Member,
• Conceptualized and organized the flagship fest, NMIMS MUMBAI Garnered
Rudra & Rivaya Fest, 2023
NMIMS • sponsorship from different brands

• Elected among 150 students to oversee extra-curricular activities, St. Joseph’s

Head Girl, Student
Convent Hr. Sec. School, Sambalpur, Odisha 2019
Council
• Managed 3 annual inter-school events with cumulative participation of 750 students

EXTRA CURRICULAR ACTIVITIES

Creative Art • Participated in promotional event as a fashion student and intra-college cultural festival 2022

• Winner of intra-college Badminton tournament, St. Joseph’s Convent Hr. Sec. 2017
Sports School, Sambalpur, Odisha
• Best Girl Swimmer, Mahanadi Club, Odisha 2018
Literary • Anchor in Convocation of the senior batch, Guru Nanak Public School, Odisha 2021
Social • Kherwadi Social Welfare Association, Initiated a social drive in graduation college 2022
Interests/Hobbies • Parasailing, Reading, Baking
Technical Skills • Excel, Adobe Premier Pro, Canva