UNIT-3 SA

Israel-Palestine
War
Podcast will be posted on youtube and it
will be advertised on Instagram
 TABLE OF CONTENTS
01 03
Problem Statement Metrics
This will show why I chose All the data collected,
the problem engagement and other data
analysis

02 04
Planning Reflection upon task
I will show a step by step Will talk about ATL skills,
process of how I made my improvements and
podcast reflection
 01
Step 1
 PROBLEM STATEMENT
The lack of awareness about

01 Statement
this war often leads to
people misunderstanding
opinions on social media.

02 SDG SDG 16 - Peace, Justice

and Strong Institutions

The reason why I chose this topic is

03 Rationale
because there is a huge impact of this
problem all around the world. If I can
create awareness about this, then I will
be able to show people how war is not a
solution to geopolitical issues.
 Campaign Goal
To increase awareness about the Israel-Palestine
Goal war

My target audience is an average social media

Target Audience user who is a teenager or an adult. Anybody
younger like a kid won’t understand this conflict.
So my target audience is 13+ year old people.

Creating awareness about this topic is important

Rationale because not a lot of people know about the
history of this conflict and how it has affected
millions around the world.
 Main Steps taken

Planning Ideation Creation

Contains the platform for
recording the podcast,
planning how to create
the script and so on
My aim is to create Choosing the medium and
awareness about the then creating the podcast
Israel-Palestine War as a and the social media post
lot of people aren’t aware
about its history.
 Medium
Even though Spotify is the best platform to
Youtube put up podcasts, I needed two weeks to
become a verified creator. This is why I had to
use youtube as everyone has it and it is easy
to upload videos on.

A lot of people use instagram and if we use

Instagram use this for my advertisement, then I will
get more streams on my podcast
 Planning: Key Aspects

Content Keywords Type of Content

The content will be about
the history of the conflict.
Then I will state my opinion
along with my podcast
partner at the end.
Some hashtags I might use
in my social media post are,
#israelpalestineconflict,
#peace, #israel and more.
These are relevant towards
the opinion being presented
in the podcast.
Podcast will be around 20
minutes. The social media
post will be to advertise the
podcast. So this will be a
podcast along with an
advertisement on
instagram.
My Podcast
METHODOLOGY
Script Writing
Script writing was important. It
allowed me to provide direction in my
podcast

Recording
Recording took me some time. I
had to record, and then see how
the audio was or if there were any
mistakes.

Editing
Editing consisted merging,
cutting and adding audio to
the podcast.
MY LOGO
My Instagram Post
How my Instagram post looked like?
DATA
 Key Metrics
Impression & CTR
Average View Impressions will help me understand how
Duration relevant my podcast was in today’s time
as youtube recommends it according to
This will show me that how the user’s watch history. The CTR will
interesting my content was for
my target audience.
Subscriber help me understand if my audience was
interested enough
Count
This will show how my viewers
want to learn more and how they
found out my way of teaching to
be fun.
 Metrics Analysis
Data Reason Number Good
My video wasn’t interesting
View enough to engage my target
audience for a longer period of 1:43
Duration time. This is why my avg. view
duration was so low.

Impressi I am not a big enough channel

yet. So the recommendations 22
ons will be less as well.

This is pretty decent as

CTR youtube channels range from
2%-10% CTR.
18.2%

My channel is new that is why

Subs this is really low.
7
Improvements
What I could have done better
 Possible Improvements
Reduce
Audio Quality
Restrictions
In the start when I added a I created a script in which the
audio clip of a bombing in dialogues were given word to
Gaza, the audio quality word. So whenever I had a
wasn’t that great. thought that came up, I
couldn’t add it. So my
podcast sounded more
factual than opinion based.
Shorter
Duration
When I was talking to my
target audience after they
watched the video, they said
that the podcast was a bit too
long. So I could have reduced
that time in order to get
higher engagement.
Neptune is the farthest
planet from the Sun
 BIBLIOGRAPHICAL
REFERENCES
Vox. “The Israel-Palestine Conflict: A Brief, Simple History.” Www.youtube.com, 2016,

www.youtube.com/watch?v=iRYZjOuUnlU&pp=ygUcaXNyYWVsIHBhbGVzdGluZSB3YXIgaGlzdG9yeQ%3D%3D.

Accessed 10 Dec. 2023.

---. “Israel Palestine War | What Is Happening? | Explained by Dhruv Rathee.” Www.youtube.com, Oct. 2023,

www.youtube.com/watch?v=ffRfIfGgjmw&pp=ygUpaXNyYWVsIHBhbGVzdGluZSB3YXIgaGlzdG9yeSBkaHJ1diByYXRoZ

WU%3D. Accessed 10 Dec. 2023.

Top Comments I received

Ma’am, Pls don’t grade this slide. I am adding

it just for fun.