This document discusses how artists can connect physical objects they have on display to their online profiles to help generate more fans and sales. It recommends that artists etch each object with a unique ETC (Etching Code) number that links to a page about that object on their profile. This allows anyone who encounters the physical object to instantly learn more about the artist and object. It also provides instructions for artists to link locations where their work is displayed to their profile, making it easy for potential fans to visit pieces in person. The overall goal is to help emerging artists more effectively gain exposure and financial support by connecting their online and offline presences.
Original Description:
Original Title
Lesson 5 - Connecting Objects on Display to Your Public Profile
This document discusses how artists can connect physical objects they have on display to their online profiles to help generate more fans and sales. It recommends that artists etch each object with a unique ETC (Etching Code) number that links to a page about that object on their profile. This allows anyone who encounters the physical object to instantly learn more about the artist and object. It also provides instructions for artists to link locations where their work is displayed to their profile, making it easy for potential fans to visit pieces in person. The overall goal is to help emerging artists more effectively gain exposure and financial support by connecting their online and offline presences.
This document discusses how artists can connect physical objects they have on display to their online profiles to help generate more fans and sales. It recommends that artists etch each object with a unique ETC (Etching Code) number that links to a page about that object on their profile. This allows anyone who encounters the physical object to instantly learn more about the artist and object. It also provides instructions for artists to link locations where their work is displayed to their profile, making it easy for potential fans to visit pieces in person. The overall goal is to help emerging artists more effectively gain exposure and financial support by connecting their online and offline presences.
Potential Fans Need to Know Your Story Existing Fans Want to Go Visit Your Work on Display
In this lesson, we’ll show you how to connect
objects on display to your profile.
People that come across your objects can
instantly learn more about you.
People on your profile can find out where to
see objects in person. Connecting Objects on Display to Your Profile - Lesson 5
The Problem
Financial support/revenue (sales of existing
pieces & commissions) come from fans.
Emerging artists work very hard to find
opportunities to publicly display art.
When an opportunity arrives to place a piece,
paint a mural or another type of installation, it’s rarely simple and obvious how to find out the story of the piece, story of the artist, and become a fan.
Thus, sales generated from
publicly-displayed objects are significantly diminished.
The Solution: Keep Reading
Connecting Objects on Display to Your Profile - Lesson 5
Affixing ETC #s to Public Objects
When you etch an object in ETChster, the
platform automatically gives you a unique ETC number for that object and a page about the object, connected to your profile.
app.etchster.com/etching/etc2132
That means a visitor can search that number
and instantly get the object’s story, which is a part of its creator’s story. Connecting Objects on Display to Your Profile - Lesson 5
Affixing ETC #s to Public Objects
For creators, adding the object’s ETC#
needs to become habitual.
By design, ETC#s fit nicely below signatures
or at the base of a work.
When someone with no knowledge of a piece
comes across it, it’s simple to immediately search that number to finds its Etching, which is connected to your profile where you have: ● Your story ● A contact form ● A statement about your willingness to do commissions or other ways to engage ● Pieces for sale Connecting Objects on Display to Your Profile - Lesson 5
Linking from Your Public Profile to a Piece on
Public Display For creators, showing work online is a fantastic way to develop fans, but there’s no substitute for seeing a physical work in person.
ETChster makes it ultra-simple to show
potential and current fans where your work can be seen.
Muralist Yoyo Ferro shows locations around Atlanta
Connecting Objects on Display to Your Profile - Lesson 5
Linking from Your Public Profile to a Piece on
Public Display To make it easy for a profile-visitor to go see your work in person:
1. Be sure you add
an address in the Map section. 2. If there are special instructions related to seeing your work at that location, add them in the description. Examples: Walk behind the restaurant to see the mural. Gallery open 8-5 Tuesday - Saturday. Connecting Objects on Display to Your Profile - Lesson 5
As you continue to make it easy for people who
come across your work to become fans, you’ll see results.
Facebook Marketing: Social Media Advertising Strategy Guide for Optimizing Facebook Page - Discover Best Money Making Strategies By Creating Trending Ads That Produce Results for Your Business