5 Digital Marketing Mistakes

That Artists Make

…And How to Avoid Them!

We’re glad you’re taking control of your art

business and learning how to use digital
marketing to:

● Get strangers to your website

● Grab their attention

● Tell your story

● Convert them to fans!

Read on to learn 5 common mistakes and

how to avoid them…
 1. Thinking a Newly-Minted
Website Is an Art Business

A new website is a great business tool, but

it doesn’t have gravity until you grow it.

Planet earth is a massive object that passively

keeps the moon orbiting us and constantly
pulls asteroids into our atmosphere simply as a
function of its size.

The equivalent of gravity for your website is

called traffic and is typically measured in visits
per hour, day, month, etc.

You won’t have people asking you how to buy

your work via your just-launched website
until you have people visiting in the first
place.

ETChster websites have a built-in traffic-tracker,

so you can see your visitor count growing as you
build your art business.
 2. No Story

So you have visitors, what are you doing to

make their visit memorable?

Digital marketing is a competition for attention.

When someone visits your website, you need
to make it super-simple to understand what the
site is about and entice them to keep browsing
by having a story.

Artists are lucky in that they can tell their story

partly in pictures, but you still need a strong
biography and each piece needs its story.

People don’t buy art floating a vacuum. Art’s

value is tied directly to its creator’s story, so
put your story front and center.

ETChster provides guidance on writing a great

profile and free proofreading and suggestions
to take your website to the next level!
 3. Poor Photography

What do you think when you see poor

photos on a website?

Photos are a great way to tell your story, keep

your content fresh, and build trust IF they are
quality.

Conversely, poor photos reduce your credibility

and signal visitors that they should leave
immediately!

Don’t use screenshots, tilted, poorly lit, or blurry

photos.

Your photos need to show you and your work

in their best light.

Built for selling art specifically, ETChster

websites show 16 pieces of art before your
visitors have to scroll.
4. Sending People Backwards
in the Funnel

When you have someone in your store,

don’t send them to an open-air market.

The challenge with Mark Zuckerberg’s

networks: (Facebook, Instagram) and others is
that they make their money showing paid
advertisements in the midst of user content.

So when you post, direct your user off of the

“flea market” to your website (100% about you).

Conversely, when you have someone on a site

that’s 100% about you and designed to sell art
specifically, don’t tell your visitor to leave and
find you underneath an ad for shoes.

ETChster websites are bottom-of-funnel tools

where visitors can quickly understand an artist’s
story and see everything they have available.
 5. Stale Content

When you have someone on your site, be

sure you’re showing them that you’re
actively in business.
No one wants to buy from a website that looks
like it’s out of business. Nothing posted for
years, a Copyright from 5 years ago, and other
signals tell a visitor to leave immediately.

Don’t expect art you posted 5 years ago to

entice your visitors. Do mark pieces you sell as
“Sold” so your visitors can see others are
successfully buying from you.

Keep adding new art and posts about your

activity: events you’ll attend, new series,
collaborations, and more are great to share.
ETChster makes it easy to add both art and
posts from your phone, so you have no excuse
not to keep your website fresh!
Would You Like to Learn More?
ETChster is trusted by 10,000+ global
artists to power their website and help
them grow their art business. Could
ETChster help you…

● Get strangers to your website

● Grab their attention

● Tell your story

● Convert them to fans!

Start Your Art Business:

ETChster.com/Creators