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  • SEO GOOGLE (Vedant) - Ws Page

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    Kadam Vedant
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    Search engine optimization is the process of improving a website's search engine rankings. Google uses bots called spiders to visit websites, analyze them, and save the information in its servers in the form of caches. The robots.txt file allows or disallows bots from crawling pages on a website. On-page SEO involves optimizing individual website pages to improve rankings, such as using optimized meta tags, URLs, keywords, and reducing page load times. Off-page SEO involves activities on other websites to improve rankings, like sharing links to the website to gain authority.

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    SEO GOOGLE (Vedant)-Ws Page

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    Search engine optimization is the process of improving a website's search engine rankings. Google uses bots called spiders to visit websites, analyze them, and save the information in its servers in the form of caches. The robots.txt file allows or disallows bots from crawling pages on a website. On-page SEO involves optimizing individual website pages to improve rankings, such as using optimized meta tags, URLs, keywords, and reducing page load times. Off-page SEO involves activities on other websites to improve rankings, like sharing links to the website to gain authority.

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    4 views4 pages

    SEO GOOGLE (Vedant) - Ws Page

    Uploaded by

    Kadam Vedant
    Search engine optimization is the process of improving a website's search engine rankings. Google uses bots called spiders to visit websites, analyze them, and save the information in its servers in the form of caches. The robots.txt file allows or disallows bots from crawling pages on a website. On-page SEO involves optimizing individual website pages to improve rankings, such as using optimized meta tags, URLs, keywords, and reducing page load times. Off-page SEO involves activities on other websites to improve rankings, like sharing links to the website to gain authority.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    SEO GOOGLE

    Search engine optimization


    Process to improve our website search engine rankings
    Or a positions(SERP)

    Website where we search any query


    Like Google,Yahoo,duck duck ,opera

    Google have bots(spider)


    visit websites and analyses it and save in our server
    in the form of (cache program will crawl
    Server save done index
    (Google search console)Tool to fast crawl
    Sitemaps -page contains all url
    Format - .XML/.html
    To eg-(url/sitemap.xml)

    Robots.txt eg (piidm.com/robots.txt)
    It is text file present on website server ,which allows and disaalows page to
    stop by scrawlling by Google bot
    Syntax allow and disallow
    Used site :piidm .comor viewing the all website
    that made by you

    Types of SEO
    1)ON PAGE-single page
    Technical seo entrie website
    Own website pages to improve ou website SERP
    Eg- Meta tittle, keywords,load time

    2)OFF PAGE
    Activity done on other website to improve our website. SERP
    Eg- Sharing or creating our website link on others website to gain authority.
    ON PAGE ( HEAD AND BODY)
    Meta tittle| description | Keywords
    URL optimization
    Content<body> keywords, density, highlight
    Page load time

    Meat tags
    <html>
    <head>
    <Mba college in pune> On open tab
    Shown in After search GSresults (Snippet)

    Schema : it is extra business info show by Google


    On search results
    Eg Price, review ,rating ,votes ,address ,timing

    Control+U to check details


    Meta character should be in 60 characters
    Description 160 (word counter) tool
    Focus keywords on more traffic 🚦

    Part 2
    http://tropicanaralibagh.com (Domain) +
    /home delivery/ (permaline) =URL
    (Permaline should be short and simple focuskey words)

    H1- H2 H3rule of keywords


    Max density 2 keywords
    Content check on word counter

    -Word anchor text


    Word present on link
    Use while interlinking pages
    Size of page should be 2MB
    css and Java script,html-1mb
    Image-1mb
    Time-3 seconds
    To check page size- tools.pingdom.com
    SSL=Secure socket layer
    It is certificate provided by hosting companies
    To ensure website security
    It helps to gain trust in google
    Locked 🔓 sign

    Fevicon called as site icons present on taskbar helps


    to gain or create our identity

    Flipkart.com/iPhone 14
    *<Rel=canonical>
    Used to avoid duplicate content with in our website

    *404--> page not found*


    Redirect solutions -
    Sending user to one to another url

    *301 permanent seo rankings will pass to new URL


    *302 Temporary seo rankings wont pass to new URL

    Offpage -create or share our link on others website to


    gain authority (For Value adding)
    Precautions while giving backlink
    1) Relevant content 100-50 =50
    2) DA-Domain authority/PA-Page of authority
    Moz- 20+ rating
    3)Do follow/No follow<Rel=nofollow>
    Authority won't pass
    Follow ratio must be under 70%
    Check aherfbacklink (Website)
    4)Add keywords in anchor text while creating backlink
    Change keywords for more backlinks
    5) Maintain link Graph
    Make 2-5 link on one day (on going process)

    Where to create a link


    Backlink-----( Article,comment)Bio ,profile
    eg Instagram
    Local and buisness directory site
    Eg -local business directory sites
    Ppt,pdf, images eg pinterest, video
    Blog comments Guest posting

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