Advance SEO Factors

1.META Tag 4.Redirection

2.Site Map 5.Robot.txt

3.SSL 6.Website Speed

* Source: comScore Media Metrix (September, 2004)

 1. META Tag

Meta Meta
Meta Title
Description Keyword

80-90 Char 120-160 Char 255 Char

 Example

Digital Marketing Course Digital Marketing Institution

Meta Keywords
Digital Marketing Classes Digital Marketing Training
 Implementation

WordPress HTML

Meta Tag
Yoast SEO
generator

tools.seobook.com
 Sitemap

It is file Where We can list all the web pages of our website.
It is useful for Hierarchical representation of website.

It Helps Crawler to navigate from first to last page

XML HTML
Types
 XML

XML sitemap is used to inform search engine about

your site, its pages & various content that is available
for crawling.

Faster Indexing
Automatic update Notification
Benefits
Categorization of your brand
List all URL From website

Decide Page Priority

 HTML

An HTML [hyper text markup language ] sitemap allows site

visitors to easily navigate a website. It is a bulleted outline text
version of the site navigation

Quick Access
Interlinking
Benefits
The Google Factor
Usability
 Canonical tag

Multiple URL pointing to the same content causes duplicate

issues. To avoid that issues we use canonical tag.
 Redirection

If you want to move from one URL to another URL, we use

redirection

301 302

Permanent redirection Temporary redirection

Ranking is also copied Only URL is Moved

 Redirection

If you want to move from one URL to another URL, we use

redirection

301 302

Permanent redirection Temporary redirection

Ranking is also copied Only URL is Moved

 SSL

Secure socket layer is used for site security. Usually payment

sites use SSL.
 robots.txt

If you want to hide/block any page from google indexing or

crawling wee use robots.txt
 Website Speed

Most important factor for ranking is website speed. Speed of

website should high as possible. Average speed is 5 sec

Pingdom