DIGITAL PUNDIT

PRESENTS
MARKETING WITH TECHNOLOGY
WHAT IS SEARCH ENGINE
OPTIMIZATION?
It can be defined as the program designed for people in order to help them to search
different things and get information. For example Yahoo,Google,Bing,Ask and Aol are
some of the search engines used at different places.
TYPES OF GOOGLE ALGORITHMS

Google panda: It is basically used to rank websites on the basis of content,if content is copied
it will automatically put website to lowest rank.
Google penguin: It is basically used to remove all the spam files which are harmful for our
device.
Google Humming bird: It’s function is to provide meaning to the keywords.
Google pegion: It’s function is to do ranking of local lists of websites
Google passage indexing: It is basically used when a person needs information in detail of
anything.
https://digitalpundit.in/blog/

COMPONENTS
• KEYWORD RESEARCH . IMAGE ALT TAG
• TITLE .LOADING SPEED OPTIMISATION
• DESCRIPTION .ANCHOR.TXT
• H1 TO H6
• URL OPTMISATION
• ROBOT.TXT
• SITEMAP.HTML
• 301 AND 302 REDIRECT
• CANONICAL TAG
• CONTENT OPT
KEYWORD RESEARCH
It means searching keywords for our website and that keywords should be unique from tha
of others. For example: shoes for men etc.
TITLE
It is basically used to give title to our website to be known and
it also help in telling customers what we are selling.
DESCRIPTION
It is mainly done to make the customer aware about quality and quantity of our products and variety of our product and it’s length
shouldn’t be more than 165 to 170 characters.
 H1 TO H6
In this H1 ,H2 and H3 are most frequently used. Headings
are used in HTML page. H1 is referred to as the main
heading and H2-H6 are used for sub heading.
 URL OPTIMISATION
URLs which are designed to meet the needs of the users are known as
URL OPTIMISATION
URL OPTIMSATION tends to be Short and keyword rich.
ROBOT . TXT
Robot . txt tells the search engine crawlers which crawlers can on your site.
This is mainly to avoid site overloading.
SITEMAP . HTML

It basically shows the list of links of a institution on its

original website for more reference regarding institution.
301 AND 302 REDIRECT
301 indicates that page has moved to New location permanently.
302 indicates that page has moved to New location on temporary basis.
CANONICAL TAG
A canonical tag is a small piece of HTML code
that helps search engines to determine the “main”
version of the page from the rest of the pages that
are identical or very similar to it.
CONTENT OPTIMIZATION
In this content should be written in such a way that search engines are able to understand
the content and able to show it to target audience.
IMAGE ALT TAG
An HTML attribute applied to image tags to provide a text alternative for search engines.
It is also known as Alt attribute or Alt description.
LOADING SPEED OPTIMISATION
It measures the time that a particular website is taking to open . It also
tells how fast a site opens. And if the website is taking time to open we
can rate that site according to that.
ANCHOR . TXT
It is a clickable Text in hyperlink . SEO best practices dictate that anchor text
be relevant to the page you’re linking to, rather than generic text. The blue,
underlined anchor text is the most common as it is the web standard,
although it is possible to change the color and underline through html code.
WHAT ARE DOMAIN AND PAGE AUTHORITY?

• Domain Authority • Page Authority

• It depends upon entire domain and
subdomain.
• Checking entire domain Backlinks.
• Checking domain level quality.
• Depends upon page level only.
• Checking single page backlinks.
• Checking webpage loading speed.
GOOGLE SEARCH CONSOLE
Its usage is index the website. We can also check the performance of
website , Website errors regarding mobile DESKTOP. Manual and
security issues , sitemap and sitemap submitting, URL inspection
internal and external links.