2/1/2023

LOGO Instructor's information

LOGO
Name: Cung Thục Linh
PRINCIPLES
Phone number: 0937051191
OF
Email: linhct@uel.edu.vn
MARKETING

www.themegallery.com

Requirements for students Textbook

• Full attendance
Core textbook
• Full concentration on lessons
• Principles of Marketing
• Active class participation by Philip Kotler & Gary
• No cellphones allowed in class without the Armstrong
instructor's permission • 17th edition
• Completing all assignments • published in 2016
• Forming groups of 6 to 8 students

Textbook Course contents

Marketing overview Marketing environment

Reference book 1 (Chapter 1)
2 Marketing research
(Chapter 3,4)
Marketing căn bản
Consumer behaviors Marketing segmentation
by Mr. Phan Đình 3 (Chapter 5)
4 Targeting
Positioning
Quyền (Chapter 7)
Product strategy Pricing strategy
5 (Chapter 8,9) 6 (Chapter 10,11)

Distribution strategy Promotion strategy

7 8 (Chapter 14,15,16,17)
Chapter 12,13)

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Grading Progress grade

Progress
Attendance 10%
25%
Final Progress
Assignment 30%
grade
exam
50%
Multiple-choice
question test 60%
Mid-term
25%
Bonus

Progress grade Progress grade

• Attendance = 10 - number of absent sessions • Bonus:
• Assignments: – For groups or individuals
– group or individual – 1 bonus point → 0.1 added to progress grade
– done at home – If the progress grade reaches 10, the
– average of all assignments remaining bonus will be added to the mid-
term score.
• 1 multiple-choice question test:
– inform in advance
– 40 multiple choice questions
– 25 minutes

Progress sheet Mid-term grade

Mid- Presentation AD Clip

term
grade
2

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Mid-term Mid-term

Presentation + essay: Choose a product/service

and design a marketing mix strategy for it.
•Submit a word file on the LMS 1 week before the
presentation (write down team members' names in
the prints)
•Prepare slides for presentation in front of the
class (submit on the LMS on the day of
presentation)
Product / service requirements:
• New products /services (not existing in the
market) with new brand names
• Existing products /services with new brand
names
• Existing brand names and new features (the
brand currently doesnt have the features)

Mid-term Mid-term
Essay structure: Presentation + essay score:
1. Introduction
• presentation: Word (0.5 pt) and slides (0.5 pt)
2. Marketing environment
• presentation style: 1 pt
3. Customer research (survey, data,...)
4. Segmentation - Targeting - Positioning • product/service new features: 2 pts
5. Marketing mix • Questions & Answers: 1 pt
5.1 Product • Content: 5 pts
5.2 Price – have all sections (1 to 5) required in the essay
5.3 Plac structure
5.4 Promotion – logical
6. Appendix (if any) – contain illustrations and real life examples

Mid-term Mid-term

• A dv ert is in g cli p: ea ch g ro up mak e s a n REQUIREMENTS FOR ADVERTISING CLIPS

advertising clip that lasts for no more than 60 Content (2pts): Visuals (2pts):
• easy to understand → 2pts
seconds about the product or service they • beau ful visuals → 2 pts
• understand → 1 pt • ≥ 3 different scenes → 1pt
choose for presentation • don't understand → 0pt • less than 3 scenes → 0pt
The clip will be graded by both the instructor Time (2pts):
(70%) and the whole class (30%) Sound (2pts):
• equal or less than 60 seconds
• high quality → 2pts
→ 2pts
• appropriate → 1 pt
• more than 60 seconds → 0pt
• inappropriate → 0pt
Intesting? (2pts):
• Yes → 2pts
• So-so → 1pt
• Boring → 0pt

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Final exam LOGO

LOGO
• Closed book exam
• Time: 75 minutes
• Structure:
– 25 multiple choice questions (5pts)
– 2 essay questions (5pts)
• Range: all chapters