COMPETITIVE ANALYSIS

Competitor: beep™
Price point: Php 30.00 price for the beep card
Fare price is the same with sjt with Php 2.00-3.00 discount

Strengths:

 Easy Balance Top-Ups

 Seamless Entry and Payment
 Parental Control
 SOS Feature
 Unlike with physical cards that are limited in stock, Train Express online account is
able to provide service to everyone.
 Capable of a higher limit load – Php 20,000.00
 Accounts can be loaded with all kinds of smartphones unlike our competitor
Weaknesses:
+
 People who were deprived of electronic gadgets/smartphones
 BEEP cards are easier to use (yung sa paglo-load)
 Must have an internet connection to use
 Online threat
o Phishing

Opportunities:

 Load with third-party applications like Gcash/Maya

 Parental control, parents/guardians can track the location of their child
 Can expand to an adjacent market like e-jeeps or buses
 Retrievable load

Threats:

 beep™ has the same feature as cards can now be loaded with smartphones
online. (bounce back ka na lang sa strength be)