COSMETIC PRODUCT USAGE AND SELF CONFIDENCE AMONG HUMSS

STUDENTS

ANGEL CHIEREN D. CASTANARES

Manticao National High School

Senior high school

Grade 12: Archiemedes

March 2024
 CHAPTER I
Introduction
Background of the study
Every teenager girl wants to have a natural and glamorous look in terms of
their physical appearance. They want to be more confident facing different people.
But many women suffer from breakouts, and low self-confidence. One reason why
women would be motivated to promote their attractiveness is to increase their self-
confidence. Many women reason that if they look good they will also feel good. The
Renfrew Center Foundation (2007), “Surveyed 1,292 women ages 18 and older and
found that 44% of women experienced „negative feelings‟ when they weren't wearing
makeup: 16% reported that they felt unattractive; 14%responded that they felt self-
conscious; and 14% admitted they felt naked or as though something was missing
without makeup”.
Self-confidence is important to every student, so they can take the courage to
face and to entertain other people in their most comfortable way. Ellis (2012) states
“From acne as a teenager to fine lines in middle age, skin problems can affect your
confidence and self-esteem”. Students hard to gain confidence because they are the
most conscious when it comes to their appearance.
Having insecurity in their skin, face, and other parts of their body make them
shy to interact with other people. Many students whose main problem is how to have
selfconfidence so they cannot avoid using or buying cosmetic products. Teenagers
are often obsessed with makeup because they are influenced by videos they
watched on social media. By doing this it hid blemishes or whatever they do not want
to see on their face. They have the confidence to deal with other people because of
the help of make-up keeping their face problems. The makeup is a lot of use just like
lipstick, it maintains lip life so it does not look like a pale, concealer and foundation
that is both used to whiten or scrape acne marks and blemishes, blushes, pressed
powder and many other cosmetic products that keep the face looks perfect.
According to McEvoy 5 and Loberg (2017) "Make-up can be life-changing because
its confidence changing"." Such use of facial cosmetics may help to boost a women‟s
sense of confidence in her appearance thus making her more self-assured idea that
confidence is achieved when physical appearance matches the situation".
Rajajeyakumar (2016).
Examples of cosmetic products are whitening cream, lipstick, mascara, and
makeup. Students can't avoid trying cosmetic products because their fellow students
are criticizing them when they have an acne and flawed skin. So no matter how
expensive it is to buy or use cosmetic products, students are choosing to try just to
achieve their dream beauty. In this situation most of student eager to achieve what
they want to be. Some say that you need to endure the pain to be beautiful “Tiis
Ganda”. According to Shapouri (2017) "Young folks are still spending money on
making sure their face is a glow-y, Instagram-worthy dream".
Students in today‟s generation think that beauty is a huge factor in our
society. Student especially the girls think that feeling and looking beautiful allows
them to communicate more effectively with others. Rajajeyakumar (2016) states"
They are often seen as a way to enhance feminine beauty ideals and serve to help
woman to conform to our society's beauty expectations"
Conceptual framework

Research Hypothesis
This study will be tested at 0.05 level of significance and will be stated in null
form; H0-
There is NO significant relationship between the frequency of cosmetic products
usage and the level of self-confidence when using cosmetic products

Statement of the problem

The purpose of this study was to determine the significant relationship between
Cosmetic Products and Self-confidence among HUMMS Students.

1. Is there a significant relationship between the reasons of using cosmetic

products and the level of self-confidence when using it?

2. Is there a significant relationship between the frequency of cosmetic products

usage and the level of self-confidence when using cosmetic products?

3. What are the reasons why HUMSS students used cosmetic products?

Definition of terms
Cosmetic products- are the subject of the study being conducted. Through
this study, the researchers will have insights if cosmetic products are effective in the
presence of student‟s self-confidence.

Senior High School students- will serve as respondents for the study because
they are the most problematic when it comes to their looks and they are also frequent to
use of beauty products.

Relationship- it is the one that needs an answer in the study. The

researchers will know the relationship of cosmetic products on the self-confidence
among grade 11 Senior High School.
Self-confidence- it is the main problem of students especially women. It will
be noted in their movements or how they interact with other people. It should also be
improved for them especially they are students who need to have confidence in all
their activities. This study also discusses whether the student's confidence level
increases with the use of cosmetic products.
Importance of the Study
The outcomes of this study have a great importance on helping the students,
teacher, employees and other people who are conducting research.
To the students, it would serve as a basis on beauty products if it can boost
their self-confidence to help them perform well or interact to other people and if it can
also improve their physical appearance.
To the teachers, this study could give them additional information on how
beauty products works and on how they can use it in their daily lives, much more in
teaching and facing professionals.
This study could help employees by improving their look to be more decent
in sight of their co-workers. It helps them also to socialize well in their work.
To the future researchers, this study would serve as another source of
literature which gives them additional knowledge about this topic.

Scope and limitations of the study

The goal of this study is to find out if there is any significant relationship
between cosmetic products on the self-confidence among HUMSS Senior High
School Students.
The researcher used 40 women ages 16-17 among Grade 11 HUMSS Strand
to be the respondents of this research study. The focus of self-confidence is based
on the cosmetic product usage.
 CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter provides an overview of previous research and concept that
relevant in study of self-confidence. The researcher presents literature and studies to
the current research to achieve more knowledge and understanding of the issue in
this study.
RELATED LITERATURE
As cited by Cash, et al., (2006) argued that more women appeared to believe
in the beautifying effect of cosmetics, the more makeup they tended to apply on a
daily basis. Makeup truly has a big impact on women‟s lifestyle and has an important
role in women‟s life.
On the other hand Renfrew, (2012) stated that most of the women had
negative feelings when they were not wearing makeup, which made them feel
unattractive. It proves that, not wearing cosmetic products make them feel self-
conscious. Cosmetic products are not only seen as methods of enhancement, but
also as a source of projecting an image of power and status. (Berry, 2007 “Beauty
Bias”)
Furthermore, Whittenton (2011) the significance of Physical appearance in
America is vital to men and women. An examination by Thomas F. Money
demonstrated that 82% of men and 93% of ladies are effectively centered on creating
and preserving up an alluring appearance. In fact, physical look is very necessary in
image conscious culture, ranging from facial elements and pores and skin health to
weight and muscle groups tone to fashion. Looks are assumed, to a large extent, to
divulge who an individual is. beauty can dominate the ideas of young humans who
are consciously figuring out themselves as a human and creating as sexual beings
(Trupe, 2006, pp.37).
Grogan (2016) claims that attractive individuals are considered more
intelligent and persuasive. Beautiful women, as expected, have high chances of
attracting mates because their appearances signify their youth, health, and
reproductive fitness. And then, physical appearance has turned into a relatively
overall standard with regards to work, love and whatever remains of the general
public. At all ages and in all kinds of different backgrounds, excellent individuals are –
pretty much – supported and treated better contrasted with those what the network
frequently see as less appealing (Eagle News 2017).
Moreover, Gordon (2013) stated that appealing youth will have more
prominent human capital results in youthful adulthood, including more advanced
educations and higher wages, and higher social capital in youthful adulthood,
including more relational ties and psychosocial assets. Physical attractiveness is truly
important in people lives especially in women‟s perception.
Being appealing gives the world measures for seat stamping wellbeing,
attractive qualities, insight, and achievement, stated by (Dakanalis et al., 2015). In
American culture, being physically appealing is to a great extent thought about a
solid resource and, in this manner, a great many people want to seem wonderful. In
addition, society regularly features the perfect excellence depicted in promotions,
which proposes that it draws in consideration because of its relationship with
distinction, achievement, and knowledge (Müller, 2017; Dakanalis et al., 2015)
Moreover, Wilson and Eckel (2006) based on the measure of their study, the
amount of trust people have for attractive people. They found that those people who
do have higher attractiveness ratings were perceived to be more trustworthy upon
first meeting.
Indeed, physical appearance has a tendency to be a prevailing worry for
females more than for men. Appearance keeps on being more imperative to females
since females are associated to center on their physical appearance to accomplish
the social perfect of magnificence (Bornstein, 2018).
According to Ray (2015), displaying admired pictures, excellence item and
mold sponsors seek to influence consumers that they will turn out to be as good as
ever. Therefore, consumers easily attract to buy beauty products. Moreover, regards
to Pakistan, it is seen that magnificence items promotions positively affect the
students. In this time, the media is developing quickly and consequently individuals
are reacting and changing their way of life, demeanor, conduct, culture and religious
qualities. Media channels are loaded with excellence advertisements like brightening
cleansers, hair cleanser, hair and facial salves and so forth, yet for the most part
items advertisements are deceiving or beguiling. At college level, students need to
change their way of life to wind up proficient. They strive to embrace the western
culture and utilize the magnificence items to change their identity and physical
appearance. (Raza, 2011, p.105).
In modern advertisement with the commonality of Photoshop and the
popularity of retouching, women are portrayed as flawless and anatomically
impossible. (Grogan, 2016). Ads for beauty-enhancing products seem to make
consumers feel that their current attractiveness levels are different from what they
would ideally be. In addition, advertisements typically motivate people to make
consumer alternatives about a product, the merchandise emerge as applicable to the
consumers self and may also cause them to suppose about that self. In fact, many
students have suggested that products provide sure insights about their shoppers
and that, this extended self means products can sometimes be regarded part of a
consumers self-concept (Greenfield, 2018, p. 12).
Additional exploration of her subject reveals that advertising and mass media
have modified society perception of beauty by making a desire in girls to fill the
fantastic gaps between themselves and therefore the ideals delineated by the media
(Greenfield, 2018). Moreover, Chiodo (2015) discuss the perfect for female
attractiveness, is an idea that has been socially made by portraying that physical
appeal includes the most essential characteristics for a lady and that all ladies must
do anything conceivable to get and keep up those allure. He also included that by
making 12 and upholding the conviction that magnificence can be accomplished
when a lady coordinates the perfect idea depicted by the media, these commercials
are creating and sustaining a solid need in female customers to acquire this
excellence. Since there are numerous points of interest to being appealing in the
public, it is common and legitimate that ladies would need to fill this need.
Nonetheless, the models set by society change with time and are for the most
part very unlikely, so ladies are continually endeavoring to achieve these unthinkable
beliefs, and will keep on doing as such as long as society keeps upholding for such
guidelines
RELATED STUDIES
Britton (2012) investigated the influence of beauty industry on women in
society. The study attempt to gather general information about college women and
their use of cosmetics. A study found that cosmetics industry have significant impact
on college women. When respondents asked how they were to wear makeup in
different situations, class, works, job interview, out with friends, running errands and
on a date. The most popular answers for the 6 situations was somewhat likely, likely
and very likely. It showed that make up is indeed important to every situation in a
college women's life.
Davis (2013) conducted a study on African American women's attitude
towards cosmetics and how to use the products is related to African American
women's self- identity and self-perception of appearance. Many of the women-
respondent stated that using cosmetic products gave them extra confidence.
However, psychological tension revealed within women saying they are pretty without
wearing cosmetics but, still wear it to feel positive about their appearance. A study
also found that some of the women developed self-confidence when they received
compliments from others on their makeup.
Silverio's (2010) study on make-up effects on self-perception of the women
students' in Old Dominion University. She argued that wearing make-up makes
women feel more confident.The study divide into 3 section to generates findings, first
section utilized closed-ended questions to gain background knowledge pertaining to
the students‟ average use of make, second section was developed using forced
choice responses. The response options included strongly agree, agree, undecided,
disagree, and strongly disagree. This section was used to further understand the
students „personal feelings about themselves and its relationship to their use of
makeup, the last section provided one open-ended question to gain a more personal
insight on the topic. The survey recognized that most women agreed to the fact that
they felt good when their make-up looks good. Women also indicated that wearing
make-up provide a certain amount of self-confidence to the wearer.
Meanwhile, Palumbo et al. (2017) study on possibility of make-up effect on
academic performance. He stated that previous study shown that higher levels of
self-esteem are associated with better academic performance. The research work by
asking 186 female undergraduate students who take a simulated university
examination. Participants was randomly assigned to three groups which consist of
wearing make-up, listening to positive music and face coloring. The study revealed
that female students who wear make-up received higher grades compared to those
who did not. The result of the study proposed that make-up can increased the
participants' level of self-beauty perceived, consequently enhancing self-esteem, that
results on improvement of cognitive performance compared to the other groups.