Table of Contents

Introduction......................................................................................................................................2

Emerging Technologies:..................................................................................................................2

Conclusion.......................................................................................................................................4

References........................................................................................................................................6
Introduction
Adoption of Emerging technologies at Wyndham Hotels & Resorts, Inc.

The American hotel firm Wyndham Hotels & Resorts, Inc. has its headquarters in Parsippany,
New Jersey. It claims to be the largest hotel franchisor in the world, with 9,280 locations under
its management. Its portfolio includes twenty various hotel brands, notably Days Inn, Baymont,
Howard Johnson, Ramada, La Quinta, Super 8, Wyndham, and Travelodge, among others. After
Wyndham Worldwide, which is now known as Travel and Leisure, was split off on June 1, 2018,
the firm was launched immediately thereafter (Ronzoni, Torres and Kang, 2018).

Multiple developments in the technology sector over the past few years have resulted in a
paradigm shift and disrupted a wide range of businesses, leaving some firms in the dust while
simultaneously enhancing value for end users. We will concentrate on how and which
developing technology Wyndham Hotels & Resorts, Inc. may adapt to stay competitive in the
always shifting industry, as many hotels are doing so.

Emerging Technologies:
The primary developing technologies that Wyndham Hotels & Resorts, Inc. may use are artificial
intelligence (AI) and robotics. Inspiring by successful use cases, the adoption of new developing
technologies has grown to be quite the trend. Since it has the potential to radically alter and
revolutionize the hotel business, artificial intelligence and robots have seen a genuine boost in
the sector. AI and robotics have made their way into the traditional hospitality industry, where
they have the ability to enhance hotel reputation, increase income, and provide a better
experience for customers in light of the rising need for the intelligent automation of traditional
processes (Bharwani and Butt, 2012).

The hotel industry, like many industrial systems, is centered on a few solutions that are all
powered by clever chatbots and voice-activated services. In order to meet the ever-evolving
requirements of today's customers, hotels all over the globe need to implement intelligence-based
predictive analytics into their hospitality operations in order to update their operational systems
and improve their services (Lam, Cho and Qu, 2007). Below table shows how Ai and robotic
technology can be adopted by Wyndham Hotels & Resorts, Inc. in its day-to-day services.
Table 1 Recommended Ai Technology and Robotic Technology for Wyndham Hotels & Resorts,
Inc.

Al Technology and Robotic Technology Adoption

Chabot-based controlling the lighting and temperature in the

room, placing food or drink orders, making
voice
reservations, and using a variety of concierge
recognition
services
systems

Facial recognition Checking guests in and checking rooms

systems

Analytics Customer profiling in order to provide

individualized services; optimizing of
occupancy; effectiveness in the use of water
and energy; revenue management;
monitoring; and automating of operational
duties in order to ensure their continuity.

Delivery robots Delivery of food, amenities, and luggage

Despite the challenges in their use and function, Table 1 divides many types of technologies into
four common categories. The other three are utilized for direct client contacts, with the exception
of the analytics. The most popular apps for hotels are reportedly chatbots or speech recognition
systems, maybe as a result of their widespread use in contemporary smart gadgets. Customers
often accept in-room technology that controls the temperature, lighting, and curtains with little
resistance (Sharma et al., 2021). The (Pizam et al., 2022)employment of automation and
concierge robots is another prevalent innovation that can be rapidly implemented with a little
amount of resistance, with the goals of reducing operational expenses and enhancing the quality
of experiences provided to customers .

For back-of-the-house operations that support client interactions, many apps in the analytics area
are employed. It is generally known that these applications immediately enhance income since
AI enables the provision of personalized and tailored services to clients, but they also
dramatically save expenses because AI offers optimum solutions. Furthermore, after
technological hurdles and impediments are overcome, it is anticipated that Wyndham Hotels &
Resorts, Inc. may adopt this type of application quickly due to the characteristics that many
analytic systems lack a direct connection to client interactions (Ezzaouia and Bulchand-Gidumal,
2020).

Robotics and artificial intelligence provide a number of advantages over human labor. A recent
study discovered that one regular person would need to put in 15 minutes of effort to finish the
same amount of work that a robot could do in only one minute. By the year 2030, some industry
analysts predict that robots will do approximately 25 percent of all manual labor (Sharma et al.,
2021). Depending on the amount of complexity of the technology, several levels of artificial
intelligence and robotics are utilized, ranging from simple routines to more intricate advanced
capabilities. Robotics and AI help human labor-related services play a bigger role. Traditional IT
applications were unable to offer the required tools in the field in the past since technology
wasn't sophisticated or clever enough to supplement human labor (Zhong et al., 2022). For
instance, it is a relatively new trend that incorporating AI into revenue management and energy
management enables cost savings and revenue growth. Because this technology enhances
productivity without raising concerns about their jobs, employees embrace it rather than fight it.
Wyndham Hotels & Resorts, Inc. can able to incorporate AI quite quickly as the technology
became accessible because of this. Wyndham Hotels & Resorts, Inc. will use these technologies
more as they develop (Salvioni, 2020).

Conclusion
Because of the great pressure to beat the competition and acquire a huge customer base in a short
amount of time, hotels all over the globe will require major technological developments in order
to keep up with the expanding demand for their services. In order to change their surroundings
and rethink the standards of service that are now in place in a world that is more interconnected
than it has ever been, Wyndham Hotels & Resorts, Inc. is going to need to employ the creative
incorporation of robots and AI service.

Wyndham Hotels & Resorts, Inc. should work with the appropriate technology partner to
discover holes in their processes that may be filled with the aid of integrating Artificial
Intelligence, such as in customer service, concierge reservations, and in-room technology. It is
essential for improving customer satisfaction, boosting brand awareness and loyalty, and
generating measurable revenue increases. It is common knowledge that artificial intelligence
provides a variety of advantages, in parallel to the strategic objectives that may be accomplished
via the use of robots and AI. These benefits include a decrease in costs, an increase in
operational efficiency, and a rise in income. It is very obvious that Wyndham Hotels & Resorts,
Inc. will fundamentally redefine what an extraordinary customer experience is by incorporating
artificial intelligence and robots into the hospitality industry.
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