NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / MBA(FB & E)/ Integrated BBA-MBA
Course Code: 7MP704
Course Title: Business Intelligence
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Define the strategic importance of BI technologies in modern enterprises BL-2
2. Elaborate on the ecosystem that enables the use of BI BL-6
3. Choose the appropriate BI tools for resolving business issues BL-5

Syllabus Teaching Hours

Unit I: Introduction to Business Intelligence 10
● Introduction to Business Intelligence (BI)
● Information Technology and BI
● Information and Knowledge management (Executive Information System)
● Applying adaptive business intelligence
● BI as a competitive differentiator
● BI Strategies
Unit II: Technology and BI 10
● Enterprise Data Warehousing
● Introduction to enterprise data warehouse
● Characteristics of EDWH
● OLTP Vs OLAP Databases
● Fact Table Vs Dimension Table
● Concepts of Schemas
● ETL and Business Reporting tools
● Data Cleaning, Data Integration and Transformation
● Data Reduction-implementing approaches for data warehouse, Data marts
● Data Visualisation
Unit III: Applications of BI 10
● Defining business intelligence strategy
● Four critical dimensions and Five levels of maturity in information
evolution mode
● Introduction to Prediction methods
● Models and optimization techniques for businesses
Suggested Readings:
1. Sharda, R., Delen, D., & Turban, E., Business Intelligence: A Managerial Perspective on Analytics.
Prentice Hall Press.
2. Howson, C., Successful Business Intelligence. Tata McGraw-Hill Education.
.
w.e.f. Academic Year 2019-20 and onwards
 NIRMA UNIVERSITY

Institute: Institute of Management

Name of Programme: Masters of Business Administration Programme, Integrated
BBA MBA Programme
Course Code: 7MP715
Course Title: Managing Business on Cloud
Course Type: Departmental Elective
Year of introduction: 2022-23

Credit Scheme
L T Practical component C
LPW PW W S
3 - - - - - 3

Course Learning Outcomes (CLO):

After successful completion of the course, the students will be able to:
1. Analyse the components of cloud computing for business agility BL-4
2. Compare and contrast the economic benefits delivered by various cloud models BL-4
3. Develop understanding of best practices for managing cloud based applications BL-2

Syllabus: Total Teaching hours: _30_

Unit Syllabus Teaching hours

Unit-I Cloud Computing Fundamentals 10
● Evolution of Cloud Computing
● Cloud types
● Benefits and challenges of cloud computing
● Role of virtualization in enabling the cloud
● Deploying a web service from inside and outside a cloud
architecture, advantages and disadvantages
● Digital Transformation with Cloud
Unit-II Technology Management of Cloud Services 10
● Reliability, availability and security and disaster recovery
of services deployed from the cloud
● Performance and scalability of services, tools and
technologies used to manage cloud services deployment
● Cloud based service, applications and development
platform deployment
● Monitoring the cloud operations
● Cloud Security
● Identity, Access Management and authentication
Unit III Strategic Management of Cloud based Businesses 10
● Business Models: Formulation and Appraisal
● Internal Organization: Strategy, Structure, processes and
systems, culture
● Cloud Economics
● Business Agility in cloud computing

D:\BOS- FOM\2021-22 Part II\BOS 10.05.2022\Syllebus\GE to Elective\12. MFT5GEXX42 Managing Business on Cloud (3) Final 2-9-21.docx
 ● Innovating with Data and Cloud
● Competitive advantage and business growth of cloud
business

Suggested Readings/ 1. Sosinsky, B. (2010). Cloud computing bible (Vol. 762).

References: John Wiley & Sons.
2. Buyya, R., Broberg, J., & Goscinski, A. M. (Eds.).
(2010). Cloud computing: Principles and paradigms (Vol.
87). John Wiley & Sons.
3. Antonopoulos, N., & Gillam, L. (2010). Cloud computing.
London: Springer.
4. Krutz, R. L., & Vines, R. D. (2010). Cloud security: A
comprehensive guide to secure cloud computing. Wiley
Publishing.
5. Shroff, G. (2010). Enterprise cloud computing: technology,
architecture, applications. Cambridge university press.
6. Velte, A. T., Velte, T. J., & Elsenpeter, R. (2019). Cloud
Computing: A Practical Approach. ISSN, 2278, 0181.
7. Briggs, B., & Kassner, E. (2016). Enterprise Cloud
Strategy: Enterprise Cloud epUB _1. Microsoft Press.

D:\BOS- FOM\2021-22 Part II\BOS 10.05.2022\Syllebus\GE to Elective\12. MFT5GEXX42 Managing Business on Cloud (3) Final 2-9-21.docx
 NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / MBA(FB & E)/ Integrated BBA-MBA
Course Code: 7MP710
Course Title: Enterprise Resource Planning
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Identify various socio-technical issues faced during implementing ERP. BL-3
2. Relate ERP with other enterprise applications. BL-2
3. Analyze and make a business case for ERP. BL-4
4. Compare various ERPs to decide appropriate product for their organization BL-4

Syllabus Teaching hours

Unit I: Strategic Perspective of ERP 15
● Introduction to ERP
● Advantages of ERP
● ERP as a Business Strategy
● Business Process and Business Modelling
● ERP as a Business Perspective (Manufacturing, Services etc.)
● Nature of Enterprise
● Business Process Re-engineering and its Relation with ERP
Unit II: ERP Implementation Process 15
● ERP Architecture and Modern Technology Trends (On Demand, Cloud,
Open Source)
● Modules of ERP
● ERP Implementation Process
● Role of Vendors
● Consultants and Users
● ERP as a Basic Building Block for Other Enterprise Applications like SCM,
CRM, KM, E-Commerce, BI

Suggested Readings:
1. Monk, E. & Wagner, B., Concepts in Enterprise Resource Planning. Cengage Learning India
Pvt. Ltd.
2. Ray, R., Enterprise Resource Planning. Tata McGrawHill India, New Delhi
w.e.f. Academic Year 2019-20 and onwards
 NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / MBA(FB & E)/ Integrated BBA-MBA
Course Code: 7MP708
Course Title: Digital Consulting
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Design and manage digital consulting engagements in the contemporary organizational settings
BL-6
2. Evaluate the contemporary technologies including industry 4.0 for digital transformation in
organizations BL-5
3. Analyse the various methods and tools that support digital transformation of organizations BL-4

Syllabus Teaching Hours

Unit I: Fundamentals of digital consulting 8
● Introduction to Digital Consulting
o History and trends of IT / IS consulting - issues and growth -
various IT services
o Consulting roles and culture
o Types of projects and project cycles
● Introduction to Industry 4.0
o Digitalisation and the Networked Economy
o Drivers, Enablers, Compelling Forces and Challenges for
Industry 4.0
o Trends in Industry 4.0 for Smart Business Transformation
o Industry 4.0 for functional transformation in operations,
finance, HR and marketing
● Introduction to Business Process Re-engineering
o BPR as a Strategic Initiative
o Dimensions of BPR
o BPR Tools
Unit II: Digital Transformation using contemporary technological 13
innovations
● Road to Industry 4.0
o Internet of Things (IoT) & Industrial Internet of Things (IIoT)
& Internet of Services
 ▪ Smart Manufacturing, Smart Devices and Products,
Smart Logistics
o AI and ML
▪ AI based transformation, AI pitfalls to avoid, Adverse
uses of AI
o Blockchain
▪ Blockchain technology based business model
▪ Challenges in blockchain technology
▪ Future of Blockchain in the Business World
● Creating and implementing Digital Transformations
o Developing business case, scoping and planning
o Defining, diagnosing, and solving the problem
o Developing and gathering alternatives
o Work plans and project costing
o Implementation of consulting recommendations
o Project management and Team effectiveness
● Business issues in Industry 4.0
o Opportunities and Challenges
o Future of Works and Skills for Workers in the Industry 4.0
o Strategies for competing in an Industry 4.0 world
Unit III: Supporting the Digital Transformation
● Change Management Digital Transformation 9
o Role of Leadership and Stakeholder engagement
o Utilizing resources
o Developing support and Institutionalizing change
● Technologies and disciplines that support Industry 4.0 engagement
o Robotic Automation and Collaborative Robots
o Support System for Industry 4.0
o Cyber Security and business continuity
● Role of data, information, knowledge and collaboration in future
organizations
o Data as a new resource for organizations
o Harnessing and sharing knowledge in organizations
o Cloud Computing and Industry 4.0

Suggested Readings:
1. Ustundag, A., & Cevikcan, E. (2017). Industry 4.0: managing the digital transformation. Springer.
2. Gupta, S. (2018). Driving digital strategy: A guide to reimagining your business. Harvard Business
Press.
3. Matt, D. T., Modrák, V., & Zsifkovits, H. (2020). Industry 4.0 for SMEs: Challenges, Opportunities
and Requirements.
4. da Rosa Righi, R., Alberti, A. M., & Singh, M. Blockchain Technology for Industry 4.0.
5. Laguna, M., and Marklund, J., Business Process Modeling, Simulation and Design. CRC Press.
6. Srinivasan, R., Business Process Reengineering. Tata McGraw-Hill Education
7. Vikram Sethi and William R King, Organizational Transformation through Business Process Re-
engineering, Pearson Education, New Delhi

w.e.f. Academic Year 2021 and onwards

 NIRMA UNIVERSITY

Institute: Institute of Management

Name of Programme: MBA and IMBA
Course Code: 7MP707
Course Title: Data Visualization and Process Simulation
Course Type: Departmental Elective
Year of introduction: 2021-22

Credit Scheme
L T Practical C
component
LPW PW S
W
3 - - - - - 3

Course Learning Outcomes (CLO):

After successful completion of the course, the students will be able to:
1. Analyse the importance of data visualization and simulations across organizations and
industries BL-4
2. Prepare data for visualization and use technological tools to create visualizations BL-3
3. Explain the usage of process simulation tools BL-2
4. Build process simulation models for business scenarios BL-6

Syllabus: Total Teaching hours: _30_

Unit Syllabus Teaching hours

Unit-I Data Visualization
● Value of Visualization 15
● Data and Image Models
● Exploratory Data Analysis
● Visualization of Multi-dimensional data
● Building data visualizations using open source tools
● Types of Visualization and tools
o Comparisons, Proportions
o Relationships, Hierarchy
o Part-to-a-whole
o Distribution
o Movement or flow
o Data over time
o Visualizing text
● Challenges in data visualization

D:\University Policy circular\SYllebus\New under approval\IMNU electives\IM\5(I)(A) - Syllabi - Data Visualization and Process Simulation.doc
D:\University Policy circular\SYllebus\New under approval\IMNU electives\IM\5(I)(A) - Syllabi - Data Visualization and Process Simulation.doc
 NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / MBA(FB & E)/ Integrated BBA-MBA
Course Code: 7MP720
Course Title: Technology Enabled Operations Management
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Identify different types of technologies used in managing operations, both in manufacturing
and services BL-2
2. Distinguish between various technologies used in operations for organizational productivity
BL-4
3. Illustrate appropriate use of technology used in operations with other functions of management.
BL-3
4. Assess strategic aspects of these technologies BL-5

Syllabus Teaching Hours

Unit I: ICT Tools for Operational Efficiency 15
● Evolution of Technology
● Human-Machine Interface
● Applications of IOT and other Industry 4.0 Technologies in Operations
● ICT as a Factor of Production
● ICT Systems for Designing, Monitoring & Control – CAD, CNC, PLC,
SCADA, Dashboards, Telematics, Biometrics & PKI, Telemetry
● ICT tools for Business Process Management (BPM)
● Quality Control & Quality Assurance
● Project Management through ICT
Unit II: Contemporary Applications of ICT in Operations 15
● Application of Information Technology in Assets Tracking &
Identification
● ICT Tools for Operations: Barcoding, RFID, GPS, GPRS, Satellite based
Tracking
● Catalytic role of ICT for R&D and New Product Development
● Artificial Intelligence (Robotics, Virtual Reality, Neural Networks) &
Operations
● Enterprise Applications for Operations Management
● Technology Implementation and Ethical issues.
Suggested Readings:
1. Baltzan, P., Business Driven Technology. McGraw-Hill Education, New Delhi
2. Applegate, L. M., Austin, R.D., & Soule, D. L., Corporate Information Strategy and
Management. McGraw-Hill Publishing Company Ltd., New Delhi
3. Joshi, G. Information Technology for Retail, Oxford University Press, New Delhi

w.e.f. Academic Year 2019-20 and onwards

 NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / MBA(FB & E)/ Integrated BBA-MBA
Course Code: 7MP714
Course Title: Machine Learning and Artificial Intelligence
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Elaborate on the business applications of Machine Learning and AI BL-2
2. Discuss the technical concepts of Machine Learning and AI BL-2
3. Apply Machine Learning and AI to solve real-world issues BL-3

Syllabus Teaching Hours

Unit I: Machine learning for business 15
● Machine learning for business
● Introduction to Machine Learning
● Application of Neural Networks representation and Learning
● Machine learning system design
● Decision Trees; Support Vector Machines
● Recommender system
● Large scale machine learning in business setting
Unit II: Artificial Intelligence Technologies and Applications 15
● AI Evolution & Business applications
● Artificial intelligence- Task environment
● Performance measure
● Problem solving by searching
● Uninformed search
● Informed search
● Constraint satisfaction problems
● Natural Language Processing
● Deep Learning for Computer Vision
● Text Mining
Suggested Readings:
1. Géron, A.,Hands-on machine learning with Scikit-Learn and TensorFlow: concepts, tools, and
techniques to build intelligent systems. O'Reilly Media, Inc.
2. Russell, S. J., Norvig, P., Canny, J. F., Malik, J. M., & Edwards, D. D., Artificial Intelligence: A Modern
Approach, Pearson.
3. Khemani, D., A first course in artificial intelligence. McGraw-Hill Education.
w.e.f. Academic Year 2019-20 and onwards
 NIRMA UNIVERSITY

Institute: Management
Name of Programme: MBA / Integrated BBA-MBA
Course Code: 7MP711
Course Title: Financial Technologies
Course Type: Departmental Elective
Year of introduction: 2019-20

Credit Scheme
Practical component
L T LPW PW W S C
3 3

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:
1. Explain the emerging technological trends and their impact on organizations BL-2
2. Evaluate the techno-managerial aspects of FinTech BL-5
3. Discuss the contemporary digital disruptions the financial services and their impact on financial
services BL-2

Syllabus Teaching Hours

Unit I: Transformational trends in IT infrastructure 5
● Distributed and cloud computing
● Telecom and networking revolution
● Robotic process automation
● Low-code development platform
● Continuous integration and continuous delivery
Unit II: Introduction to FinTech and Digital Disruption
● Foundations of Digital disruptions 10
o Product and service digitization
o Platform economics
o Digital technology strategies,
o Digital ecosystem governance
o Data-driven GRC (Governance, Risk and Compliance)
● Foundations of FinTech
o The domains of FinTech
o Issues in Fintech
o Technology Enablers of Fintech
Unit III: Contemporary digital disruptions in financial services 10
● Digital Payments
o Cryptocurrencies, Blockchain, Crypto Assets and Tokens
o Contemporary Payment Methods
 o P2P Lending and crowdfunding
● Data driven financial decision making
o Introduction to Financial Analytics
o Business Forecasting
o Automated decision systems
o Artificial intelligence in finance
● Other technology disruptions
o Fintech for building Financial Infrastructure
o Impact of IoT in Financial Industry
Unit IV: Digital disruptions in financial services 5
● Digital Disruptions in Banking
● Digital Disruptions in Insurance
● Digital Disruptions in other financial services
● Digital Disruptions in associated services such as auditing, accounting
Suggested Readings:
1. Gupta, P., & Tham, T. M. (2018). Fintech: The New DNA of Financial Services. Walter de Gruyter
GmbH & Co KG.
2. Rubini, A. (2018). Fintech in a flash: financial technology made easy. Walter de Gruyter GmbH &
Co KG.
3. Ustundag, A., & Cevikcan, E. (2017). Industry 4.0: managing the digital transformation. Springer.
4. Gupta, S. (2018). Driving digital strategy: A guide to reimagining your business. Harvard Business
Press.
5. da Rosa Righi, R., Alberti, A. M., & Singh, M. Blockchain Technology for Industry 4.0.

w.e.f. Academic Year 2021 and onwards

 NIRMA UNIVERSITY

Institute: Institute of Management

Name of Programme: MBA and Integrated BBA MBA
Course Code: 7MP718
Course Title: Social Network Analysis
Course Type: Institute Elective
Year of introduction: 2022

Credit Scheme
L T Practical component C
LPW PW W S
3 - - - - - 3

Course Learning Outcomes (CLO):

After successful completion of the course, the students will be able to:
1. Define networks and elaborate on the key terminologies used in network analysis . BL1
2. Discuss what mechanisms generate networks and reveal important aspects of social systems.
BL2
3. Analyse network data through data wrangling and visualization of networks. BL4

Syllabus: Total Teaching hours: _30_

Unit Syllabus Teaching hours

Unit-I Introduction to Network Analysis 10
● Introduction to Graph Theory
● Development of Social Network Analysis (SNA)
● Key concepts and measures in network analysis
● Electronic sources for network analysis
● Network Data Concepts
● Network Data Structures
● Network Data Tasks
● Introduction to SNA tools
● The Network Analysis parameters
o Size
o Density
o Components
o Diameter
o Clustering Coefficient
Unit-II Descriptive Analysis and Visualization 12
● Actor Prominence
o Centrality: Prominence for Undirected
o Three Common Measures of Centrality
o Centralization: Network Level Indices of
Centrality
o Reporting Centrality
o Cutpoints and Bridges.
● Subgroups
o Social Cohesion

D:\BOS- FOM\For notification\IMNU Agenda - AC as on 03-05-2019\7. Elective Info. Mgmt\17. New. MBA-IMBA Social Network Analysis(MBA-IMBA).docx
 o Cliques
o k-Cores
o Community Detection
● Affiliation Networks: Affiliation Network Basics
● Visualization
o Basic Network Plotting and Layout
o The Challenge of Network Visualization
o The Aesthetics of Network Layouts
o Effective Network Graphic Design
o Advanced Network Graphics
o Interactive Network Graphics
Unit-III Modeling and Application of SNA 8
● Modeling
o Random Network Models
o Building Exponential Random Graph Models
o Examining Exponential Random Graph Models
o Dynamic Network Models
o Simulations
● Applications of Social Network Analysis in business
functions
● Understanding and predicting human behaviour for social
communities
● Privacy in online social networks

Suggested Readings/ 1. Gençer, M. (Ed.). (2020). Applied Social Network Analysis

References: With R: Emerging Research and Opportunities: Emerging
Research and Opportunities. IGI Global.
2. Luke, D. A. (2015). A user's guide to network analysis in R.
New York: Springer.
3. Kolaczyk, E. D., & Csárdi, G. (2014). Statistical analysis of
network data with R (Vol. 65). New York: Springer.
4. Jackson, M. O. (2010). Social and economic networks.
Princeton university press.

Mapping with CLOs:

CLO 1 is mapped to Unit I. CLO 2 and CLO 3 are mapped to Unit II and Unit III.

D:\BOS- FOM\For notification\IMNU Agenda - AC as on 03-05-2019\7. Elective Info. Mgmt\17. New. MBA-IMBA Social Network Analysis(MBA-IMBA).docx