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4.Observation 5. Records
• Advantages of Interview • Observation most commonly used in qualitative • A record refers to all the numbers and
– 1. Data from interview are usable research.
– 2. Depth of response can be assured statistics that institutions, organizations and
• Types of Observation
– 3. In an exploratory study, the interview technique provides
basis for the formulation of questionnaire • 1. Unstructured observation
people keep as a record of their activities.
– 4. Clarification is possible – a method of collecting research data that has both • Sources
– 5. No items are overlooked opponents and proponents.
– 6. Higher proportion of responses is obtained – 1. Census data
– 7. Greater amount of flexibility is allowed • 2. Structured observation
– preparation of record-keeping forms such as category – 2. Educational records
Disadvantages of Interview
1. Time element systems, checklists and rating scales. – 3. Hospital/clinic records
2. Biases may result – researcher typically has some prior knowledge about
3. Costly the behaviour or event of interest