PURPOSIVE COMMUNICATION Communication and Globalization

COMMUNICATION AND GLOBALIZATION

Globalization

Globalization is a process of interaction and integration among the people, companies, and
governmentsof different nations. A process driven by international trade and investment and aided
by information technology.

Global Communication

It describes the way countries and people of the world interact and integrate. Many things have
becomeglobalized as people come into contact. Economic globalization is how countries are
coming together as one bigglobal economy, making international trade easier.

As its root, global communication can be defined just as any communication can: a message is
sent fromone person or group to another anywhere in the world, which can be described as a five-
step process:

1. A person or organization in one country sends a message 2. The message is encoded 3. The
message travels through a channel or medium 4. The receiver in another country decodes the
message 5. The recipient receives the message

One of the most common forms of global communication is E-MAIL. When someone from another
countryreads your company’s web page, this too is an example of global communication.

BARRIERS IN COMMUNICATION

The term ‘Barriers’, ‘Obstacles’, ‘Hindrances’ and ‘Noise’ are all used to describe the distracting
stimuliassociated with the communication process.

CULTURAL BARRIERS  Language  Signs and Symbols (Semantics)  Stereotypes and Prejudices 
Behavior and Beliefs  Religion  Ethnocentrism

Whenever you are communicating with someone in their language, it is your responsibility to
ensure that thewords you use are correct.

Over the past several decades there have been many large and successful companies that have
made mistakeswhen translating what they wanted to say to a different language, often with
offensive, or even hilarious, results.Here are a few examples of some translation misfires.

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Ethnocentrism is the process of dividing cultures as “us” and “them”.

The people of someone’s own culture are categorized as in-group and the other culture is out-
group. There isalways greater preference to in-group. There is an illusion of out-group as evil and
inferior. This evaluation ismostly negative.
If the culture is similar to us, then it is good and if is dissimilar, it is bad. Other’s culture is
evaluated and assessedwith the standard being their own culture. Ethnocentrism affects the
understanding of message, and encourageshostility.

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