Entrepreneurship
Learning Exercise along with Case Study
Topic/Chapter
GeneratingIdeasandRecognizing Opportunities
1. Define Idea and Opportunities
2. Describe the three general approaches used to
identify opportunities
3. What are the four environmental trends that are
most instrumental in creating business
opportunities
4. Describe the techniques for generating ideas
5. What do you mean by ‘Social network for
product development?’
6. As online platform for product development,
how does ‘Quirky’ work?
7. Concern(s) raised surrounding Quirky’s business
that it attracted novice inventors instead of
experienced inventors and designers. List some
challenges for limitations of Quirky’s business
model.
8. From your learning, prepare at least ten MCQs
covering full chapter including case study
[Ref: For Qs 1-5, lecture note 2/books suggested For Qs
6-7, go through study case no 2.2]
Topic/Chapter Topic/Chapter
Feasibility Analysis WritingBusinessPlan
1. Explain what feasibility analysis is and why it’s
important.
2. Outline the approaches to Feasibility analysis?
3. What is concept statement what are its
contents?
4. What are the characteristics of attractive
industries
5. As a template for feasibility analysis, describe the
contents of First Screen.
6. Why do you think Dean Kamen and his team
didn’t do a better job of anticipating the
problems that beset the Segway?
7. Describe what you believe would have been an
appropriate product/service feasibility analysis and
an appropriate market/industry feasibility
analysis for Segway during its development
stage?
8. From your learning, prepare at least ten MCQs
covering full chapter including case study
[Ref: For Qs 1-5, lecture note 3/books suggested For Qs
6-7, go through study case no 3.2]
 1. Explain the purpose of a business plan.
2. Who reads business plan and why they read?
3. State the outline of business plan
4. What are the 10 most important questions a
business plan should answer?
5. What should be the ideal contents of
PRESENTATION of a business plan?
6. If you had taken over Kazoo & Company in 1998
instead of Diana Nelson, would you have
thought of all the things that Nelson did? Would you
have been able to write Kazoo’s original business
plan? If your answer is no to these questions, what
steps can you take now to better prepare yourself
for the day that you might become an entrepreneur?
7. If you decided to buy a specialty store that
competes against Walmart, Target, or another big-
box retailer, what type of store would you like to
own? How would you differentiate your store from
your larger competitors?
8. From your learning, prepare at least ten MCQs
covering full chapter including case study
[Ref: For Qs 1-5, lecture note 5/books suggested For Qs
6-7, go through study case no 4.1]

Requirement:
1. Each Student is required to prepare a STUDY NOTE answering all questions of at least 2 chapters/topics as stated above.
2. Topic titled ‘Writing Business Plan’ is mandatory for all. Keeping STUDY NOTE within 15 pages is preferable.
3. Send your note to shiful.mdsi@gmail.com by March 3, 2024 at 4.00 pm.