The

3-Step
Guide
to Creating Your
Own Social Media
Content

Questions? Email
Phil-DigitalDistribution@sunlife.com
Version 1.0 | June 2020
 We’ve made Social Media content guidelines
as easy as 1-2-3!

1 2 3
YOUR YOUR YOUR
IDENTITY VALUES AFFILIATION

Does your content represent Is your content winning, Is your content Bright or
you and is not easily confused inspiring, professional, does it look like you
with the Sun Life brand? and caring? represent our competitors?
1 YOUR
IDENTITY How can I avoid looking like I’m pretending to be Sun Life?

Do: Juana Dela Cruz

Use this format to add your contact Sun Life Advisor, Unit Name/Branch Name
information. juanadelacruz@sunlife.com.ph
Refer to yourself as a Sun Life advisor 0900.000.0000
account account

Do not:
Superimpose Sun Life’s official logos,
website and brochure images, and social
media posts in your own content
Refer to yourself as Sun Life
Overtly copy Sun Life’s creative assets
2 YOUR
VALUES How can I correctly represent Sun Life’s MRA values?

Do:
Focus on people’s needs and how you Let’s talk about
can add value
Establish your identity as a credible and
your financial goals
trustworthy advisor
Use a high-quality professional photo

Do not:
Focus on Sun Life products, pricing,
proposal illustration, etc.
Trigger fear or a sense of guilt You don’t love your They are having
Use crises or controversies to promote family if you don’t get problems because they
financial concepts
insurance did not get insurance
3 YOUR
AFFILIATION
How can I make my content look like I represent Sun Life
and not another company?

Do:
Utilize the Sun Life color scheme
Use an element that suggest the Sun
(color yellow, circle, circle outlines)
Keep your ad simple

Do not:
Use and tamper Sun Life’s content
Copy or plagiarize content owned by
Sun Life or other creators
Make your ad look too complex or busy
Refer to Sun Life incorrectly
 Always write Sun Life correctly:
two words with S and L capitalized

Sun Life
Sunlife sun life SunLife
Not ready to create your own?

Use the official Sun Life templates

 Not ready to create your own?

Share materials directly from Sun Life sources

without tampering the content

sunlife.com.ph SunLifePH
gowell.com.ph GoWell PH

sunlifeph @SunLifePH
gowellph @gowellph
 Frequently asked questions

Why are there so many guidelines about Social Media use and content?
Anything we do on Social Media is permanent. As Most Respected Advisors, it is your
responsibility to properly represent yourself, your clients, and Sun Life. Your actions online
are still governed by Market Conduct Guidelines, while use of logo, taglines, or Sun Life
materials are covered by Intellectual Property Rights.

I’m not sure if my content fits these guidelines. What can I do?
You can use the 3-step checklist to check your content. Also, you can always email
PHIL-DigitalDistribution@sunlife.com to consult your design, or PHIL-Sales-QM@sunlife.com
to consult on content accuracy.

What if I’ve already designed and shared my own content?

We strongly encourage you to use the Sun Life branded templates while you adjust your
current content. However, if your current content does not align with the 10 Guiding
Principles on the Use of Social Media (available in Advisor Home Office), we will contact you
directly for alignment.
#ShineBrightonSocial

For questions or clarifications,

contact the following:

Social Media Content Design

Phil-DigitalDistribution@sunlife.com

Social Media Content Accuracy

PHIL-Sales-QM@sunlife.com