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Ł European standardization:

strategics issues for companies

Brussels, 4th February 2009


European Economic and Social Committee (EESC)

The European standardiser : role, missions


and competences

Pascal Poupet – Director, Standards


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What is a Standard?

 It is a specification reflected in a document


voluntary in application
established by all interested parties
reflecting consensus
approved by a recognized body

 International Standards (i.e. ISO, IEC)


 European Standards (i.e. EN)
 National Standards (e.g. BS, DIN, NF, UNE)

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Law

Obligatory Regulation

Voluntary Standards Public

Profesional practice, corp. Specification... Private

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Ley

Obligatory Reglamento
s

Voluntary Standards Public

Profesional practice, corp. Specification... Private

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Why do we need European Standards?
To strengthen regional competitiveness in a
global economy
To export European knowhow
To ease access to the Single European Market
§ Public procurements
To provide an alternative to regulation:
§ ‘Self regulation’ by the market, and
benchmarking of best practice
§ “Co-regulation” – partnership between standards
and regulations, in Europe since 1985
To enable innovation
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Cost – Benefit Analysis
 Extrapolated benefit for the European
economy in the order of magnitude of 10 to 100 Bn.€

 Cost of standardization in the order of magnitude


of 1 Bn.€ (2000 Roland Berger study)

Benefit: Cost:
tens of ~20x ~1 billion €
billion €
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Too many Standards?

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An unprecedented
harmonization
effort

One European
Standard:
... Replaces 30
National ones
in Europe
... Gives access
to a market
of 490 million

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How many standards in Europe?

CEN
+12 000

For each
EN, 3~5
national Balance:
standards – 40 000 ?
are
withdrawn

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Standards-based
coregulation in
Conformity to the Standard
Europe gives presumtion of
conformity to legislation

Directive
Essential Citation
Obligatory
requirement in OJEU
Œ Ø
Voluntary
European Standard

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Support to EU legislation and policies
 24 directives harmonize how specific products can be put
on the market: Machines, Construction Products, Medical
Devices, Pressure Equipment, Toys, etc.
 The new framework for the marketing of products : Quality
ISO 9001, certification and accreditation ISO 17000
 Consumer Protection : General Product Safety Directive
 Environment: ISO 14001, measurement of emissions,
Energy management, Environmental design of products
 Competitiveness: Public Procurement, Defence, etc., Lead
market initiative, etc.
 From steam engines, through quality management and
services, toward sustainability
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The challenges faced by
European Standardization
 Globalization of markets/economies
§ emerging countries
 Societal issues
§ environment/climate change/energy
§ food/water
§ aging of population
§ services/products
 Convergence of technologies
 New actors
§ consortia/fora

 Availability of results
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Thank you for your attention!

How to contact me:

pascal.poupet@cen.eu
+32 2 550 08 36

CEN
Avenue Marnix 17
B-1000 Brussels
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