ROLES IN MEDIA

Social Media Coordinator, Presenter/Actor and Band Tour Manager

 SOCIAL MEDIA CO-ORDINATOR

 A social media co-ordinator has to

 Operate social media channels
 Create engaging content
 Maintain a strong online presence for a platform or company
 Oversee a site’s layout and keep it up to date with a user-friendly interface
 Measure web traffic and monitor customer/user feedback and reviews
 Communicate with users
 Suggest how to attract new customers/users

 A beginner’s salary is between £19,000 and £25,000 but more experienced co-
ordinators can earn from £30,000 to £40,000. With highly substantial experience, a
social media co-ordinator can earn a minimum of £60,000.
 An example of this is Rand Fishkin, the founder of Moz, who manage the sites for
companies like Trivago and Zillow
 PRESENTER/ACTOR
 A TV/Radio presenter has to:
 Introduce and interview guests
 Link segments
 Inform the audience (e.g. weather or the latest news)

 An actor has to
 Portray a character successfully
 Communicate emotions to the audience
 Tell a story convincingly

 The average starting salary for a presenter is £22,000, but the overall
average is around £30,000, and can reach £50,000 depending on the
presenter’s experience
 Beginner actors can earn a £21,000 salary with the average being
£26,000 but this can be built up to £53,000 depending on acting
experience
 An example of a presenter is Seth Meyers who hosts his own late night
TV show in the US
 An example of an actor is Florence Pugh, who is known for her roles in
Little Women, Midsommar, Black Widow and Don’t Worry Darling
 BAND TOUR MANAGER
 A band tour manager has to:
 Ensure the smooth running of travel arrangements
 Managing finances
 Helping keep to a schedule
 Work alongside the tour bus driver, travel agent, tour publicist, musician/s and the workers at the locations
 Supporting the performers throughout the tour

 An average beginner salary is £42,734.92 not including extra funds for incidents on
the journey. This salary can increase to approximately £50,445.79 depending on
experience
 An example of this is Marty Hom who has worked in this profession for over 40
years, and has worked with artists including:
 Fleetwood Mac
 Shania Twain
 Janet Jackson
 Shakira
 Lionel Richie