Marketing strategy:

Boigas Startup, is a company that's really good at turning old food and other
natural waste into a type of renewable energy called biogas. We use cool new
technology and eco-friendly methods to do this, and most people really like
what we're doing.
SOWT:
Target audience: Individuals and families in suburban or rural areas,
Agricultural farms ,Livestock breeders ,Food processing companies ,Municipalities ,
Energy utilities ,Industrial facilities ;

Concept: "Biogas: Power Your Home, Grow Your Garden"

Theme: Create a start-up that connects the environmental benefits of biogas with the
practical advantages of using it for home energy and gardening.

Slogan: "Biogas; Clean energy that fuels your home and nourishes your garden."
Content:
*Blog posts: Explain how biogas works, its benefits for home energy production, and how
the digestate byproduct can be used as a nutrient-rich compost for gardens.
*Social media posts: Share short videos showcasing the ease of using biogas for cooking,
heating, and even powering garden lights. Partner with gardening influencers to promote
the benefits of using biogas digestate compost.
*Interactive website: Create a website with an interactive map highlighting locations
where residents can find information about biogas installation, including government
incentives and local service providers.

*Government incentives: Research and highlight any existing government subsidies or tax
breaks available for biogas adoption in the region.
*Showcase successful case studies: Share real-world examples of individuals or businesses
who have benefited from adopting biogas.

Community events:

-Organize workshops and demonstrations at community gardens or local fairs.

-Offer interactive activities for families, like building small-scale model biogas digesters.

-Partner with local gardening clubs to offer talks on the benefits of using biogas digestate
compost.

Goals:

marketing budget:
 competitive analysis:

Competitors:

Algeria is known one of the largest oil producing and exporting countries in Africa , It
consumes 97% percent of oil to revive its economy , That's why it has many competitors in
the energy field. Among them :

Traditional energy sources:

*Natural gas: Analyze the current market share and pricing of natural gas compared to
biogas. Consider the infrastructure and ease of access for both options

*Liquefied petroleum gas (LPG): Similar analysis to natural gas, focusing on regions where
LPG is the primary cooking fuel.

*Electricity: Assess the cost competitiveness of biogas-generated electricity compared to the

national grid.

Other renewable energy sources:

*Solar power: Investigate the growth and popularity of solar panels for home energy
generation.

*Wind power: Analyze the development of wind farms in Algeria and their potential
impact on biogas adoption.

Companies:
- The Commission for Renewable Energy and Energy Efficiency (CEREFE) is a public
institution created under the Algerian Prime Ministe :
is in charge of the development of medium and long-term forecasting instruments in order to
anticipate major energy changes and to help define the broad guidelines of the national policy in
terms of renewables and the promotion of energy efficiency. It’s also responsible of evaluating the
national policy and its implementation.

- SONELGAZ :
It is an Algerian public company whose field of activity is the production, transmission and distribution
of energy, and its new basic law allows it the possibility of intervening in other sectors of activities that
are important to the corporation, especially in the field of marketing electricity and gas abroad.

- SONATRACH :
 an Algerian government company established to transport and market fuels. It was later transformed
into a huge oil and gas group that provides the most important part of the country’s hard currency
revenues, and is classified among the largest contracting companies on the African level.

- NEFTAL :
It is an Algerian public company 100% affiliated with the Sonatrach Group. Its field of activity is the
transportation, production and distribution of all types of fuel.
- TOTEL :
A French company that has been present in Algeria for ten years through its various branches for
marketing, services, exploration and production in the field of fuel and gas
- Italian investment company ENI :
It is a giant Italian oil exploration and extraction company with a presence in more
than 85 countries. It was founded after World War II to meet Italy's oil needs and has
now become one of the largest European oil companies that includes a number of
small and medium-sized companies.

government policy:

Research and development funding; The government might allocate funds to support
research and development activities related to biogas technology, aiming to
improve efficiency, reduce costs, and advance the sector.