TECHNOLOGY BLUEPRINT

PORTABLE POWER BANK CASING BY SwifTech

Faculty : College Of Computing, Informatics And Media

Program : Bachelor Of Science (Hons.) Actuarial Science

Program Code : CS242

Course : Technology Entrepreneurship

Course Code : ENT600

Semester : 6

Group : SwifTech

Group Members : Ilya Khadija Binti Rosli (2022780489)

Nadhira Aqilah Binti Mohd Noh (2022961889)
Nurin Syahirah Binti Ramle (2022961821)
Raja Nurul Izzah Binti Raja Mohamad Fadzil (2022772001)
Wardina Sofiya Binti Muhamad Paizal (2022919591)

Submitted To
Prof. Dr. Azizan Bin Abdullah

Submission Date
5th January 2024
 ACKNOWLEDGEMENT

First and foremost, we would want to give our gratitude and praise to Almighty God for
providing us with the ability to accomplish the ENT600 group assignment which was made
possible by the power that He bestowed upon us.

We would like to acknowledge and express our gratitude to our lecturer in charge, Prof.
Dr. Azizan Abdullah who guided us in regards to our assignment completion. His guidance and
advice had strengthened our knowledge in completing this assignment. This assignment will not
be completed without our group members' cooperation.

Lastly, we would like to thank our family members and fellow classmates for their moral
support and guidance during the preparation of this assignment.
 TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY......................................................................................................1

2.0 PRODUCT DESCRIPTION................................................................................................... 3
2.1 Product Details.....................................................................................................................3
2.2 Unique Features of Product................................................................................................. 4
2.3 State of Development Product............................................................................................. 5
2.4 Patent or Intellectual Property............................................................................................. 5
2.5 Opportunities for the Expansion of Product........................................................................ 6
3.0 TECHNOLOGY DESCRIPTION..........................................................................................6
3.1 Material Requirement Needed............................................................................................. 7
3.2 Machinery Equipment..........................................................................................................8
3.3 Operational budget...............................................................................................................9
4.0 MARKET ANALYSIS AND STRATEGIES.......................................................................10
4.1. Customers......................................................................................................................... 10
4.2. Market Size and Trends.................................................................................................... 10
4.3. Competition and Competitive Edges................................................................................ 12
4.4. Estimated Market Share and Sales....................................................................................15
4.5. Marketing Strategy............................................................................................................15
5.0 MANAGEMENT TEAM...................................................................................................... 19
5.1 Organisation....................................................................................................................... 19
5.2 Key Management Personnel.............................................................................................. 20
5.3 Management Compensation and Ownership..................................................................... 24
5.4 Supporting Professional Advisors and Services................................................................ 26
6.0 FINANCIAL ESTIMATE..................................................................................................... 28
6.1 Start-up Cost...................................................................................................................... 28
6.2 Working Capital................................................................................................................. 29
 6.3 Start-up Capital and Financing.......................................................................................... 30
6.4 Cash Flow Statement......................................................................................................... 31
6.5 Income Statement...............................................................................................................34
6.6 Balance Sheet.....................................................................................................................37
7.0 PROJECT MILESTONES................................................................................................... 39
8.0 CONCLUSIONS.................................................................................................................... 40
9.0 APPENDICES........................................................................................................................ 41
1.0 EXECUTIVE SUMMARY

1.1 Brief description of business and product concepts

Our startup, SwifTech, seeks to establish itself as a leading provider of high-quality and stylish
portable power bank casings, seamlessly integrating a phone casing with a power bank. This
innovative product eliminates the need for extra cables, reducing the risk of entanglement, and
addresses concerns about the weight and bulkiness of traditional power banks. With a keen
focus on innovation and customer satisfaction, we aim to address the evolving needs of
tech-savvy consumers who prioritize both functionality and aesthetics in their mobile
accessories.

1.2 Target Market

Our primary target demographic for product sales encompasses individuals residing in Selangor,
Malaysia. Selangor, being one of the most populous and economically vibrant states, offers a
substantial market for our products. The diverse population, ranging from teenagers to working
adults, including e-hailing workers, presents an ideal customer base. The versatility of our
product makes it well-suited for the dynamic lifestyles of individuals within this demographic.
For teenagers who are constantly on the go and working adults, especially those engaged in
professions like e-hailing, our Portable Powerbank Casing provides a convenient and efficient
solution to stay charged throughout their busy schedules. The strategic selection of Selangor as
our target market aligns with the region's demographics and lifestyle patterns, ensuring the broad
relevance and appeal of our innovative product.

1.3 Competitive Advantage

In the market, various types of power banks, including magnetic and built-in cable power banks,
are available. However, SwifTech distinguishes itself by offering a power bank that doubles as a
phone casing, providing exceptional convenience for daily use. Our product, utilising the safety
and reliability of Li-Po batteries, aligns with the industry standard. Notably, SwifTech's power
bank matches the 5000 mAh capacity of comparable products in the market, while one
competitor offers a 10000 mAh capacity at a significantly higher price point. Despite this, our
power bank with casing stands out as an affordable option, incorporating multiple safety features

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such as overcharge, over-discharge, short-circuit, and temperature protections. The combination
of competitive pricing, quality assurance, and advanced safety measures makes our product a
worthwhile consideration.

1.4 Profitability
The profitability of SwifTech's power bank with casing is expected to be favourable due to
several key factors. The product's unique design, combining a power bank with a phone casing,
sets it apart in the market, attracting customers seeking convenience and innovation. The
estimated profit earned is contingent on factors such as sales volume, market demand, and the
effectiveness of marketing initiatives. With a well-executed sales and marketing strategy,
positive customer experiences, and a responsive approach to market dynamics, SwifTech
anticipates a strong and sustainable profit margin for its power bank with casing. Regular
monitoring of economic conditions, customer feedback, and competition will be crucial for
optimizing profitability over time.

1.5 Management Team

The management team of the company consists of highly qualified individuals with diverse roles.
Ilya Khadija binti Rosli serves as the Managing Director, overseeing overall business strategy
and direction. Raja Nurul Izzah binti Raja Mohd Fadzil takes on the role of Administrative
Manager, handling organizational and administrative functions. Wardina Sofiya Binti Muhamad
Paizal serves as the Financial Manager, responsible for financial planning and management.
Nadhira Aqilah binti Mohd Noh is the Operating Manager, ensuring smooth day-to-day
operations. Nurin Syahirah binti Ramle holds the position of Marketing Manager, leading efforts
to promote and position the products effectively in the market. Together, this dynamic
management team brings a wealth of expertise to drive the success and growth of the business.

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2.0 PRODUCT DESCRIPTION

2.1 Product Details

For this assignment, our group has chosen our product to be a Portable Power Bank Casing. A
brief basis of the product, a power bank is a slot-in casing power bank that can just slot the
power bank to users’ phone as a phone case and their phone will automatically charge without
any plug-ins from external charging cords unless for recharging purposes. The built in power
bank case produced to aid smartphone users in terms of ease, non-bulky gadgets whilst moving
from places to places. Traditional power banks are a burden for the smartphone users as they
have to endure endless heavy bags or pockets for bringing the product along their journey due to
restrictions over their depleting battery phones, let alone ones with short-life battery capabilities.
With the innovation and marketing of the portable power bank case, not only would it benefit
smartphone users, it also gives profitable outcomes to generate new ideas in the future.

Figure 2.1.1: The sketching of product details

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2.2 Unique Features of Product

Highlighted additional features of Portable Power Bank Casing

Material TPU

Height Fully applicable with the specific type of phone

Weight ● iPhone 11 = 122g

● iPhone 12 = 132g
● iPhone 13 = 142g
● iPhone 14 = 152g
● iPhone 15 = 162g

Colour Black, Khaki

Input 5V1.8A

Output 5V1.5A

Product · A 360º comprehensive soft, TPU bumper Protector and

hard back case prevent the device from damage

· Open mould tested with real phone for perfect match

· Easy installation with soft TPU design and does not

easily deform

Table 2.2: Product’s Features

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 Figure 2.2.1 Product’s features

2.3 State of Development Product

We collectively chose the Portable Power Bank Casing as our final product due to its innovative
nature, providing a solution not yet available in the market. Crafted from silicon, it comes in
versatile black and khaki colors, making it user-friendly and easy to maintain. The soft TPU
material allows for easy installation without the risk of deformation, offering comprehensive
protection for smartphones. The casing features a back power button for convenient control, and
at least eight protective measures, including overheat and short circuit protection. Designed to
support earphones usage, it addresses the charging needs of smartphone users effectively, making
it an anticipated and user-friendly product.

2.4 Patent or Intellectual Property

For our distinctive feature in the portable power bank casing, we've opted to safeguard our
intellectual property by pursuing a patent and copyright registration for our product. We've
chosen to secure a patent for our power bank through the Intellectual Property Corporation of
Malaysia (MyIPO). This step ensures the protection of the invention we've developed for the
creation of the Portable Power bank. This innovative product integrates a power bank with a

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phone casing. Consequently, by initiating the patent application process within our company, we
aim to obtain ownership rights over the patent. Additionally, we will seek a copyright for our
creative works associated with the design and prototypes, affording us exclusive rights over our
Portable Power Bank Casing.

2.5 Opportunities for the Expansion of Product

The Portable Power Bank Casing presents several promising opportunities for expansion. Firstly,
diversifying the product line with an array of colors and designs would cater to varying
consumer preferences and align with evolving fashion trends. This approach would not only
enhance the product's visual appeal but also increase its market relevance. Moreover, there is
potential for growth through the development of versions of the Portable Power Bank Casing that
are specifically tailored to fit a wider range of smartphone models. This expansion strategy
would broaden the product's reach, accommodating the diverse array of smartphones in the
market and appealing to a larger consumer base.

To tap into the global demand for innovative smartphone accessories, there is an
opportunity to extend the market reach beyond the initial target in Selangor. Exploring
distribution opportunities nationally and internationally would position the Portable Power Bank
Casing as a sought-after accessory in various regions. In summary, by strategically pursuing
these diverse expansion opportunities, the Portable Power Bank Casing can position itself for
sustained growth and prominence in the dynamic smartphone accessory market.

3.0 TECHNOLOGY DESCRIPTION

SwifTech has developed a Portable Power Bank Casing. In today's modern technology era, most
people rely on smartphones for their daily activities. Some consumers frequently use their
smartphones until the battery drains, disrupting their ability to use the device's functionality. To
address this issue, power banks have been introduced. However, the typical power banks

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available in the market are often large and heavy, making them impractical and inconvenient for
consumers to carry around as part of their daily essentials.

SwifTech's Portable Power Bank Casing is designed to be much lighter and smaller,
providing users with a convenient solution whenever they need it. Additionally, it serves as a
phone casing while charging the smartphone. The 360 scratch-guard protection helps safeguard
the smartphone from slipping, falling, and potential damage to the phone screen, preventing
scratches. With its dual functionality, this 2-in-1 product makes it easier for consumers to
manage fewer items while using their smartphones. The power bank with the case has a charging
capacity of 5000 milliampere-hours (mAh), offering a maximum power uptime of 5 hours. This
capacity is sufficient to ensure that the smartphone lasts over a day for heavy-phone users.

The materials used for the product include silicone, known for its retention of flexibility
and low compression set in extreme hot and cold. Furthermore, the soft Thermoplastic
polyurethane (TPU) design makes it easy to install without deformation. Consequently, the
portable power bank is practical and suitable for daily commuting.

3.1 Material Requirement Needed

Item Quantity Cost per Unit (RM) Cost (RM)

(pcs)

Lithium Battery 12,000 30.00 360,000.00

Circuit Board 12,000 2.00 24,000.00

Thermistor 12,000 0.90 10,800.00

USB Type C Output 12,000 1.50 18,000.00

Overcharging Protection Board 12,000 6.50 78,000.00

Over Discharging Protection Board 12,000 6.50 78,000.00

LED 48,000 1.00 48,000.00

Total Cost 616,800.00

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 Table 3.1.1: Material requirement needed

Figure 3.1.1 The sketching of material requirement

3.2 Machinery Equipment

Item Quantity Cost per Piece Cost (RM)

(RM)

Ultrasonic Welding Machine 1 1,688.00 1,688.00

Battery Spot Welding Machine 1 6,244.80 6,244.80

Injection Molding Machine 1 13,083.60 13,083.60

PCB (Printed Circuit Board) Assembly 1 14,832.30 14,832.30

Machine

Packaging Machinery 1 4,151.30 4,151.30

Total Cost 40,000.00

Table 3.2.1: Machinery equipment

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3.3 Operational budget

Item Monthly Fixed Other Total

Expenses Assets Expenditures (RM)
(RM) (RM) (RM)

Maintenance - - 2,000

Carriage inwards 500 - -

Market research - - 1,000

Training program - - 1,200

TOTAL 500 - 4,200 4,700.00

Table 3.3.1: Operational budget

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4.0 MARKET ANALYSIS AND STRATEGIES

4.1. Customers

a) Customer for the SwifTech's Portable Power Bank Casing

The target customers to buy our products are customers who live in Selangor. We chose
Selangor because of the big population. The product will be suitable for teenagers to
working adults such as e-hailing workers.

b) Major purchases made by which region

The major purchases for the product will be in Petaling Jaya. This is because Petaling
Jaya is one of the most densely-populated cities in Selangor with 543 415 (2.3 million in
Petaling District).

c) Ways to buy the SwifTech's Portable Power Bank Casing

The customers can purchase our products in-store and online through our website or via
other platforms such as TikTok Shop and Shopee.

4.2. Market Size and Trends

The projection of the market size:

Total Population 543 415

Population aged between 13 to 60 347 405

Number of people interested (3.5%) 12 159

Selling Price (RM) 72

Market Size per year (RM) 12 159 X 72 = 875 448

Table 4.2.1: Market Size Projection

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Market Size and Trend for 5 years:

Year 2024 2025 2026 2027 2028

Market Size 12 159 12 767 13 405 14 075 14 779

(5%
increment
per annum)

Total 875 448 919 224 965 160 1 013 400 1 064 088
Market Size
(RM)
Table 4.2.2: Market Size and Trend for 5 years

Potential Profitability in 5 years = RM 4 837 320

The graph of the potential annual growth for 5 years of the total market for SwifTech's
Portable Power Bank Casing:

Potential Annual Growth

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The major factors influencing the growth of the SwifTech's Portable Power Bank Casing are the
technological advancements where gadgets have become a necessity for an individual.
Therefore, they rely heavily on power banks as power backup for their gadgets. The portable
powerbank’s trajectory depends significantly on the accessibility and affordability of the
advanced technologies, particularly those related to battery and charging capabilities.

4.3. Competition and Competitive Edges

4.3.1 The strengths and weaknesses of competitors

Competitors Strength Weakness

● 4-Port Charging ● Price: RM 84.90

● 5000 mAh capacity ● Weight: 370 g

Baseus Built-in Dual Cable

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 ● Foldable phone ● Price: RM110.90
stand ● Weight: 180 g
● Wireless charging
● High-strength
magnetic core
● 10000 mAh
capacity

Amgras PowerMeta

● 3-Port Charging ● Price: RM90.00

● 5000 mAh ● Weight: 180 g
capacity
● Small size

Remax Built-in Cable Mini Power

Bank

Table 4.3.1 The strength and weakness of competitors

4.3.2 Comparison competing and substitute products

There are various types of power bank available in the market, such as magnetic and built-in
cable power banks. Despite that, SwifTech offers a power bank that is attached as a casing for the
phone which is convenient to be used in daily lives. As for the quality of the product, most of the
power banks nowadays use Li-Po battery due to safety and the reliability and this battery is also
used by SwifTech. Furthermore, our product has the same capacity of 5000 mAh as the two other
power banks made by competitors. There is one competitor that offers 10000 mAh capacity,
however the power bank is much more expensive than our power bank with casing. Hence, the

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price for our product, given the multiple safety protections such as overcharge, over-discharge,
short-circuit and temperature protections, and quality offers are appropriate and can be
considered worthy.

4.3.3 Fundamental value that is added into our product

SwifTech's power bank casing sets itself apart from that of our competitors in several noteworthy
ways. First and foremost, the power bank is significantly smaller and thinner in comparison,
boasting a sleek design with a mere 20-millimetre width. This streamlined profile not only takes
little space, but also appears handy without consistently having to attach the cable to the phone.

Moreover, SwifTech's power bank exhibits a lighter weight range, ranging from 122g to 162g
compared to competitors’ products which is 180g up to 370g. In addition, the price of
SwifTech’s Power bank Casing is below the competitor’s price with only RM72.

4.3.4 Advantages and disadvantages of our products and why other products are not
meeting customer’s needs.

SwifTech Power Bank Casing stands out with its dual functionality, serving both as a power bank
and a protective casing, offering users the convenience of a versatile and integrated solution. On
the other hand, one of the disadvantages is that it is not available to other phone models other
than Apple iPhone and older models such iPhone 5 and iPhone 6. It also did not have the ability
to charge for more than one phone at a time compared to our competitors. In addition, our
product has a smaller battery capacity with only 5000 mAh, compared to competitors that have
10000mAh. Despite this difference, it is understandable to have a bigger capacity when the
product offers charging more than one phone at the same time. However, as our product’s target
customers are delivery riders and students in Petaling Jaya, it will be more practical for them to
use our product since they mainly use one smartphone on a daily basis. Thus, 5000 mAh is
considered a good amount of capacity for charging one smartphone.

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4.4. Estimated Market Share and Sales

Product/Service Market Share and Sales

Year

2024 2025 2026 2027 2028

Market share 78.5 78.3 79.5 79 83.6

(%)

Total sales in 9545 10,000 10,657 11,120 12,355

units

Total sales in RM 687,240 720,000 767,304 800,640 889,560

Table 4.4 : Estimated market share and sales
Market share is assumed to be 78.5% for the year 2024 and decreased by 0.2% in the year 2025.
Based on the annual increase from 2024, total sales for 2025 become RM 720,000. In addition, it
is speculated that by the year 2026, there will be an increase of 1.5% from the year 2025. As a
result, the total sales obtained will be RM 767,304 in the year 2026. However, for the year 2027,
the market share decreased to 79%, which is 0.5% lesser from the previous year. The total sales
also became RM 800,640. Lastly, for the year 2028, market share is expected to be at 83.6% and
expected to garner total sales of RM 889,560. Although there is a decrease in market share in
certain years, the total sales are increasing each year.

4.5. Marketing Strategy

4.5.1 Overall Market Strategy

There are four key components of marketing strategies, which are product, pricing, place and
promotion. These four elements are also known as 4P and the marketing mix. The combinations
of these elements are crucial for a company's profitability and overall growth. Proficient
marketing strategies not only attract more customers but also enhance the decision-making
process during the launch of new products.

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Consequently, our company formulated a marketing approach aimed at attracting prospective
buyers, commencing with a comprehensive market survey and identification of the target market.
This strategic initiative empowered the entrepreneur to strategically plan and achieve marketing
objectives. The market survey collected provides valuable insights about potential customers,
aiding businesses in future preparation. Recognizing market needs is also compulsory for
enhancing customer satisfaction.

After conducting the market survey, our company is targeting delivery workers, on-site workers,
and students in Petaling Jaya. This is because our target customers are individuals who
frequently use smartphones in their daily lives. Consistently using and opening apps on
smartphones may drain the battery much faster. Thus, with our power bank casing, they can use
their smartphones without worrying about the battery level, especially in emergency situations.

4.5.2 Pricing

In formulating our pricing strategy, we have opted for a cost-based approach, which involves
calculating the per-unit cost of production and adding a markup to determine the selling price. To
illustrate, our selling price will be set at 1.4 times the cost of the materials used in the
manufacturing process. This deliberate pricing structure is designed to not only cover all
production costs but also generate a profit margin.

Furthermore, adopting a cost-based pricing strategy allows us to offer products and services that
are cost-effective to our potential customers. This approach strikes a balance between covering
operational costs and providing value to consumers, making our offerings competitive in the
market. By maintaining this equilibrium, we aim to attract a wider customer base while
sustaining a profitable business model. Ultimately, this pricing strategy is a deliberate effort to
strike the right balance between affordability for customers and financial viability for our
company.

The price of SwifTech Portable Power Bank Casing is cheaper compared to the competitors.
However, our product offers better features than the existing product available in the market.
Most of the available power banks provide cable to connect the power bank to the phone,

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however it may require people to consistently hold both power bank and phone while using the
phone. In addition, the power bank tends to be heavy and thick. Our product solves the problems
by providing a thin and lighter power bank with casing to ensure customers can use both power
bank and phone with ease.

Product Price

Baseus Built-in Dual Cable RM 84.90

Amgras PowerMeta RM 110.90

Remax Built-in Cable Mini Power Bank RM 90.00

Table 4.5.2 : Competitors’ product and its price

4.5.3 Sales Tactic

Sales tactics encompass carefully planned activities designed to influence potential customers to
make purchases with clarity and trust. We will ensure that the products we develop and wish to
market are constructed using the finest quality materials. Moreover, we commit to thorough
packaging to protect our company's products during the delivery process to customers. By
employing these strategies, our goal is to elevate customer satisfaction with SwifTech Portable
Power Bank Casing.

4.5.4 Service and Warranty Policy

A warranty acts as a testament to the quality of a product, reflecting the company's full
confidence in its reliability. In the context of our product, customers can expect to receive both
service and warranty benefits after completing their payment transactions. This comprehensive
warranty assures customers that, in the event of any damage occurring to the purchased power
bank casing within the specified warranty period, they have the option to return the item and
receive a new one.

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This warranty coverage extends for a duration of one month from the date of purchase, offering
customers a reasonable timeframe to identify and address any potential issues. By providing such
a warranty, our company not only stands behind the quality of its product but also aims to instil
trust and satisfaction in our customers, reinforcing our commitment to delivering a reliable and
durable Portable Power Bank Casing.

4.5.5 Advertising and Promotion

Promotion is a strategic approach that ensures businesses align with the most efficient marketing
mix and techniques. Utilising advertising will facilitate the marketing of our services, creating
awareness and informing others about the existence of our offerings. This promotional effort is
designed to provide customers with clear information, enticing them to make a purchase. The
specific details of the promotion we intend to employ are outlined below.

● Business Card

Each company issues its own set of business cards, ensuring that all employees, especially
managers, are equipped with this marketing tool for interactions with clients. The compact
and portable nature of business cards makes it convenient for customers to reach out to us
more easily, fostering effective communication and accessibility.

● Social Media advertising

Utilising social media advertising stands out as one of the most impactful promotional
approaches. Our company can enhance product promotion by investing in media campaigns
involving images and videos. The visual appeal of social media ads is particularly effective in
capturing users' attention and prompting them to explore our products further.

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4.5.6 Distribution

For our product, we put our product on online shopping platforms such as Shopee and TikTok
which are widely used in Malaysia. All of the details and features of the Portable Power Bank
Casing will be put there, alongside the pictures of the power bank. Moreover, there is an option
to chat with the seller in the online shopping platforms that can be used by customers, to ask for
additional information regarding our product. On top of that, we do Shopee Live and TikTok
Live to promote and explain further about our product so that customers can have a better
understanding about the product we offer.

5.0 MANAGEMENT TEAM

Management plays a pivotal role in initiating a business venture, holding the key to its smooth
and efficient operation. The success, expansion, and endurance of the enterprise hinge on the
managerial proficiency and capabilities. The manager is tasked with crucial administrative
functions, including planning, controlling, organising, and leading the company. Additionally,
administration involves establishing the organisational structure and creating a work schedule.
The administration manager is also responsible for determining employee salaries and
safeguarding their welfare and compensation.

5.1 Organisation

Key Management Roles Name

Managing Director Ilya Khadija binti Rosli
Administrative Manager Raja Nurul Izzah binti Raja Mohd Fadzil
Financial Manager Wardina Sofiya Binti Muhamad Paizal
Operating Manager Nadhira Aqilah binti Mohd Noh
Marketing Manager Nurin Syahirah binti Ramle
Table 5.1.1: Organisation Structure

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 Figure 5.1.1: SwifTech Organizational Chart

5.2 Key Management Personnel

a. Partner Background and Career Highlights

NAME AND POSITION CAREER HIGHLIGHTS
Ilya Khadija binti Rosli · 8 years of experienced in managing
Managing Director technological software
· Master’s in Business Study, London
School of Economics
· Bachelor’s in Business Management
(Hons.), UiTM Puncak Alam
· Excellent in leadership skills
· Good in communication skills

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Raja Nurul Izzah binti Raja Mohd Fadzil · 6 years of experienced as
Administrative Manager Administrative Manager in Parkson
Corporation Sdn Bhd
· Bachelor’s in Human Resource
(Hons.), Sunway University
· Good in communication skills
· Good computer skills
Wardina Sofiya binti Muhamad Paizal · 6 years of experienced as Finance
Financial Manager Manager at Mobi Asia Sdn Bhd
· Bachelor’s in Finance (Hons.),
Universiti Malaya
· Good in communication skills
· Good in decision making skills
Nadhira Aqilah binti Mohd Noh · 5 years experienced as Operating
Operating Manager Manager at Lotus’s Malaysia
· Bachelor’s in Chemical Engineering
(Hons.), UiTM Shah Alam
· Good in communication skills
· Good in leadership skills
Nurin Syahirah binti Ramle · 3 years of experienced as Marketing
Marketing Manager Manager at ZUS Coffee
· Bachelor’s in Marketing (Hons.),
Universiti Putra Malaysia
· Good in designing flyers and poster
· Good in promoting social media
· Good in communication skills
Table 5.2.1: Partner Background and Career Highlights

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 b. Duties and Responsibilities for Each Position

NAME AND POSITION DUTIES AND RESPONSIBILITIES

Ilya Khadija binti Rosli · In charge as a leader in all activities in
Managing Director the company
· Supports motivation of employees in
organisation products and operations
· Give instruction to all workers in the
company
· Receive reports from all managers
about the company operation and
updates
· Monitor the development of the
company in the market
· Responsible to the worker’s
achievement and solve employee’s
problem and difficulties
Raja Nurul Izzah binti Raja Mohd Fadzil · Hiring, training and evaluating
Administrative Manager employees, taking corrective action
when necessary
· Developing, reviewing and improving
administrative systems, policies and
procedures
· Controlling the financial expenses for
administration department
· Inform the duties every department
· Planning, scheduling and promoting
office events, including meetings,
conferences, interviews, orientations
and training sessions.

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Wardina Sofiya Binti Muhamad Paizal · Collating, preparing and interpreting
Financial Manager reports, budgets, accounts,
commentaries and financial statements
· Controlling income, cash flow and
expenditure
· Managing budgets
· Researching and reporting on factors in
influencing the business performance
· Maintain the financial health of the
organisation
Nadhira Aqilah binti Mohd Noh · Develop, implement and review
Operating Manager operational policies and procedures
· Assist human resource with recruiting
when necessary
· Manage the quality of products and
ensure problems are handled efficiently
· Make important policy, planning and
strategy decisions
· Build alliances and partnerships with
other organisations
Nurin Syahirah binti Ramle · Evaluating and maintaining a
Marketing Manager marketing strategy
· Directing, planning and coordinating
marketing efforts
· Make research for a new target market
of the product
· Communicating the marketing plan
· Identifying new customers
Table 5.2.2: Duties and Responsibilities for Each Position

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5.3 Management Compensation and Ownership

5.3.1 The salary, Share of Ownership and The Amount of Equity Invested:

Names & Positions Monthly Salary Share of ownership Amount of Equity

(RM) (%) Invested (RM)
Ilya Khadija binti 4,000 28 28,000
Rosli
Managing Director
Raja Nurul Izzah 3,000 18 25,000
binti Raja Mohd
Fadzil
Administrative
Manager
Wardina Sofiya binti 3,000 18 25,000
Muhamad Paizal
Financial Manager
Nadhira Aqilah binti 3,000 18 25,000
Mohd Noh
Operating Manager
Nurin Syahirah binti 3,000 18 25,000
Ramle
Marketing Manager

Total 16,000 100 128,000

Table 5.3.1: The salary, Share of Ownership and The Amount of Equity Invested

24
 5.3.2 Schedule of Remuneration for all the managers and workers:

Position No of Monthly EPF SOCSO Total Amount

Worker salary 13% (RM) 1.75% (RM)
(RM) (RM)
Managing 1 4,000 520 70 4,590.00
Director
Administrative 1 3,000 390 52.5 3,442.50
Manager
Financial 1 3,000 390 52.5 3,442.50
Manager
Operating 1 3,000 390 52.5 3,442.50
Manager
Marketing 1 3,000 390 52.5 3,442.50
Manager

Worker 5 9,000 1170 157.5 10,327.50

Total 10 25,000 3250 437.50 28,687.50
Table 5.3.2: Schedule of Remuneration

25
5.4 Supporting Professional Advisors and Services

Name of Professional Advisors Services Provided

Abdul, Low & Partners
Law Firm
5A, Jalan SS 21/23, Damansara Utama,
47400 Petaling Jaya, Selangor
Legal advisor
● Provide legal advice and guidance on
various matters, including contracts,
regulations, compliance, and potential legal
risks.
● Advise on regulatory requirements and
ensure that the client complies with
applicable laws and industry regulations.
● Review, draft, and negotiate contracts to
ensure legal compliance and protect the
interests of the client.

Hooi Teek Hong Financial Consultant

Venture Life Group ● Assist an entrepreneur in planning the
G-2, 6, Jalan PJU 1a/20e, Dataran Ara business, revenue and marketing models of
Damansara, 47301 Petaling Jaya, Selangor a start-up enterprise
● Evaluate and address risks associated with
clients' financial situations, including
insurance needs for life, health, property,
and liability.
● Help clients manage their cash flow
effectively, budgeting, and optimizing
spending habits

26
NKHM Media Sdn Bhd
Advertising Agency
18, Jalan Setia Dagang AJ U/13, Setia
Alam, 40170 Shah Alam, Selangor
Table 5.4.1: Supporting Professional Advisors and Services
Advertising
● Creating, planning and handling
advertising and other forms of
promotion and marketing for its
clients
● Create and manage social media
advertising campaigns, engaging
with audiences on platforms like
Facebook, Instagram, X, and
TikTok
● Manage public relations efforts,
including press releases, media
outreach, and event planning, to
enhance the client's brand image.
27
6.0 FINANCIAL ESTIMATE

6.1 Start-up Cost

A. START-UP COSTS RM

Capital Expenditure: Administrative

Business fixtures and equipment 5,000

Office Renovation 3,500

Motor Vehicles 45,000

Laptop 5,000

Capital expenditure: Operations

Machinery 40,000

Factory Renovation 6,000

One-Time Start-up Expenditure

Installation of fixtures/equipments 8,000

Starting inventory cost 4,000

Office supplies 400

Legal & professional fees 7,000

Advertising for opening 500

Other Pre-Operations Expenditure

Deposit (rent, utilities, etc) 4,300

Business Registration 100

Insurance 800

Other Expenditure 4,000

Start-Up Costs 133,600

28
6.2 Working Capital

WORKING CAPITAL RM FIXED VARIABLE

(MONTHLY)

Marketing

Delivery Expenses 500 /

Advertising 1,500 /

Salesman commission 1,500 /

Administrative

Salaries & wages 19,049 /

Rent 1,700 /

Utilities 400 /

Office supplies 280 /

Insurance 500 /

Office maintenance 300 /

Operations

Salary & wages 9,639 /

Factory maintenance 2,000 /

Purchases 350 /

Total Working Capital - -

Total Working Capital Requires 1 month 37,718

Working Capital + Contingencies 5% 39,604

29
6.3 Start-up Capital and Financing

ESTIMATE START-UP CAPITAL 173,204

FINANCING

Equity: Shares & Venture Capital 128,000

Loan 45,204

Annual Interest Rate 4%

Loan Duration (years) 5

30
6.4 Cash Flow Statement

CASH FLOW PRO-FORMA STATEMENT

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

CASH INFLOW

Share Capital 128,000 128,000 128,000 128,000 128,000

Loan 45,204 0 0 0 0

Cash Sales 687,240 720,000 767,304 800,640 889,560

TOTAL CASH 860,444 848,000 895,304 928,640 1,017,560

INFLOW

CASH OUTFLOW

Administrative 22,589 22,589 22,589 22,589 22,589

Expenditure

Marketing 42,000 45,600 48,000 46,200 52,200

Expenditure

Operations
Expenditure

Cash Purchase 1,050 1,050 1,050 1,050 1,050

31
Payment of Account 0 0 0 0 0
Payable

Carriage Inward & 500 0 0 0 0

Duty

Factory Maintenance 4,000 4,000 4,000 4,000 4,000

Salaries, EPF, 74,376 74,376 74,376 74,376 74,376

ECOSO

Other Expenditure

Pre-Operations

Deposit (Rent, 4,300 0 0 0 0

utilities, etc.)

Business 100 0 0 0 0
Registration &
Licenses

Insurance & Road 800 800 800 800 800

Tax for Motor
Vehicle

Other Expenditure 4,000 0 0 0 0

Fixed Assets

32
Purchase of Fixed 0 0 0 0 0
Assets – Land &
Building

Purchase of Fixed 104,500 0 0 0 0

Assets – Others

Loan Payment 9,041 9,041 9,041 9,041 9,041

(Principal)

Interest on Loan 362 362 362 362 362

Tax Payable 4,750 0 0 0 0

TOTAL CASH 233,867 115,717 160,217 158,417 164,417

OUTFLOW

CASH SURPLUS 626,577 690,183 735,087 770,223 853,143

(DEFICIT)

BEGINNING 128,000 754,577 1,444,759 2,179,846 2,950,068

CASH BALANCE

ENDING CASH 754,577 1,444,759 2,179,846 2,950,068 3,803,211

BALANCE

33
6.5 Income Statement

PRODUCTION COST PRO-FORMA STATEMENT

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Raw Materials

Opening Stock 0 104,856 113,944 130,780 142,380

Current Year Purchases 616,800 565,400 655,350 706,750 668,200

Ending Stock 104,856 113,944 130,780 142,380 137,799

Raw Materials Used 511,944 556,312 524,570 564,370 530,401

Carriage Inward 0 0 0 0 0

511,944 556,312 524,570 564,370 530,401

Labour (Salaries, EPF & 28,688 28,688 28,688 28,688 28,688

SOCSO)

Factory Overhead

Depreciation of Fixed 417 417 417 417 417

Assets (Operations)

34
 Total Factory Overhead 29,104 29,104 29,104 29,104 29,104

Production Cost 541,048 585,417 553,674 593,474 559,506

PRO-FORMA INCOME STATEMENT

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Sales 687,240 720,000 767,304 800,640 889,560

Less: Cost of Sales

Opening Stock of Finished 0 104,856 113,944 130,780 142,380

Goods

Production Cost 541,048 585,417 553,674 593,474 559,506

Less: Ending Stock of 104,856 113,944 130,780 142,380 137,799

Finished Goods

436,192 576,329 536,838 581,874 564,087

Gross Profit 251,048 143,671 230,466 218,766 325,473

Less: Expenditure

Administrative Expenditure 22,589 22,589 22,589 22,589 22,589

35
Marketing Expenditure 3,500 3,800 4,000 3,850 4,350

Other Expenditure 19,900 0 0 0 0

Business Registration & 100 0 0 0 0

Licences

Insurance & Road Tax for 800 800 800 800 800
Motor Vehicle

Other Pre-Operations 4,000 0 0 0 0

Expenditure

Interest on Loan 746 747 748 749 750

Depreciation of Fixed Assets 1,929 1,929 1,929 1,929 1,929

(Administrative)

Total Expenditure 53,564 29,865 30,066 29,917 30,418

Net Profit Before Tax 249,119 141,742 228,538 216,838 323,544

Tax 37,368 21,261 34,281 32,526 48,532

Net Profit After Tax 211,751 120,481 194,257 184,312 275,013

Accumulated Net Profit 211,751 332,232 526,489 710,801 985,814

36
6.6 Balance Sheet

PRO-FORMA BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

ASSETS

Fixed Assets (Book Value)

Land & Building 0 0 0 0 0

Motor Vehicles 45,000 45,000 45,000 45,000 45,000

Laptop 5,000 5,000 5,000 5,000 5,000

Machinery 40,000 40,000 40,000 40,000 40,000

90,000 90,000 90,000 90,000 90,000

Current Assets

Inventory of Raw Materials 0 104,856 113,944 130,780 142,380

Inventory of Finished Goods 0 104,856 113,944 130,780 142,380

Cash Balance 754,577 1,444,759 2,179,846 2,950,068 3,803,211

37
 754,577 1,654,471 2,407,733 3,211,628 4,087,971

Other Assets

Deposit 4,300 0 0 0 0

TOTAL ASSETS 848,877 1,744,471 2,497,733 3,301,628 4,177,971

Equity

Share Capital 128,000 128,000 128,000 128,000 128,000

Retained Earnings 211,751 332,232 526,489 710,801 985,814

339,751 460,232 654,489 838,801 1,113,814

Liabilities

Loan Balance 47,012 37,609 28,206 18,803 9,400

TOTAL EQUITY & 386,764 497,841 682,695 857,604 1,123,214

LIABILITIES

38
7.0 PROJECT MILESTONES

Project milestone is a management tool that is used to represent appoint in a project schedule.
Milestones are used to mark key stages of progress and are often associated with the completion
of major deliverables, the achievement of specific goals, or the occurrence of important events
within the project. They serve as checkpoints to assess the project's overall progress and ensure
that it is on track to meet its objectives. Meeting milestones is crucial for project success, and
their achievement often signals the completion of a phase or the readiness to move on to the next
set of tasks. Each milestone contributes to the overall success of the project and provides a
framework for monitoring and managing the project's progress.

ACTIVITIES DEADLINES
Incorporation of the venture 10 June 2024
Design and development 27 June 2024
Prototypes 5 July 2024
Obtaining of sales representatives 17 July 2024
Signing of distributors and dealers 26 August 2024
Order materials 30 August 2024
Production or operations 12 September 2024
Receipt of first orders 22 October 2024
Delivery of first sales 30 October 2024

39
8.0 CONCLUSIONS

In conclusion, venturing into the business of portable power bank casing presents an
exciting opportunity in the ever-growing market for mobile technology accessories. The demand
for convenient and innovative solutions to power on-the-go continues to rise, making it a
promising niche for entrepreneurs.It features excellent hardware and a stylish design. By offering
high-quality and stylish power bank casings, our business can cater to the needs of tech-savvy
consumers who prioritise both functionality and aesthetics. The potential for customization,
branding, and the incorporation of advanced features can further set our products apart in a
competitive market.

Moreover, the increasing reliance on smartphones, tablets, and other portable devices in
today's fast-paced world ensures a consistent demand for reliable power sources. As a business
owner, staying attuned to technological trends, maintaining product quality, and establishing
effective marketing strategies will be key to success in this dynamic industry. Building
partnerships with suppliers, manufacturers, and distributors, as well as considering eco-friendly
and sustainable practices in product development, can enhance the overall value proposition of
our business.

To sum up, starting a business in portable power bank casing holds significant potential
for success, driven by the continual evolution of mobile technology and the need for reliable,
stylish, and portable charging solutions. With careful planning, strategic marketing, and a
commitment to innovation, our venture in this market could position itself for long-term growth
and customer satisfaction.

40
9.0 APPENDICES
a. The shop rented by SwifTech in USJ.

Address: 4, Jalan USJ10/1J , USJ 10, Selangor.

b. Business Card

41
REFERENCES

1. Malay Mail (2023) Stats dept: Petaling District has highest population, density in 2023 ,
Malay Mail. Available at:
https://www.malaymail.com/news/malaysia/2023/08/29/stats-dept-petaling-district-has-hi
ghest-population-density-in-2023/87923.
2. All-populations.com. (n.d.). Population of Petaling Jaya in 2023- statistics. [online]
Available at: https://all-populations.com/en/my/population-of-petaling-jaya.html.