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  • Marketing Management (Proposal) REPORT Assignment

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    Tehreem Bukhari
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    The document is a marketing proposal submitted by 4 students to help Gul Chacha's small roadside french fry stall attract more customers. It outlines a branding strategy including naming the business "Crispy Fries", designing a logo and vibrant banners, creating a clear menu and price list, and producing an engaging Instagram reel to promote the fries and increase foot traffic. The proposal aims to revitalize Gul Chacha's business through improved visibility, customer experience, and appeal to a younger demographic via social media.

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    Marketing management (proposal) REPORT assignment

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    The document is a marketing proposal submitted by 4 students to help Gul Chacha's small roadside french fry stall attract more customers. It outlines a branding strategy including naming the business "Crispy Fries", designing a logo and vibrant banners, creating a clear menu and price list, and producing an engaging Instagram reel to promote the fries and increase foot traffic. The proposal aims to revitalize Gul Chacha's business through improved visibility, customer experience, and appeal to a younger demographic via social media.

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    © All Rights Reserved
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    3 views3 pages

    Marketing Management (Proposal) REPORT Assignment

    Uploaded by

    Tehreem Bukhari
    The document is a marketing proposal submitted by 4 students to help Gul Chacha's small roadside french fry stall attract more customers. It outlines a branding strategy including naming the business "Crispy Fries", designing a logo and vibrant banners, creating a clear menu and price list, and producing an engaging Instagram reel to promote the fries and increase foot traffic. The proposal aims to revitalize Gul Chacha's business through improved visibility, customer experience, and appeal to a younger demographic via social media.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    27th February, 2024

    Marketing management - report


    SUBMITTED TO:
    Ms. Salma Atif Shaikh (BBA-3C)

    SUBMITTED BY:
    Amna Noor (01-111231-033)
    Mulaika Iman (01-111231-159)
    Muhammad Talha (01-111231-147)
    Tehreem Bukhari (01-111222-165)

    BAHRIA BUSINESS SCHOOL

    BAHRIA BUSINESS SCHOOL – BBA 1C


    Interview of a Manager Working at “Pakistan

    Marketing Proposal for “Gul Chacha’s Crispy Fries” Stall

    Introduction:
    Gul Chacha, a beloved Pashtun uncle, runs a small roadside stall offering delicious french fries. To help
    him attract more customers and enhance his business, our group, consisting of 4 members has devised a
    comprehensive marketing plan.
    Brand Identity:
    We have named the business "Crispy Fries" to emphasize the quality and appeal of the product. A vibrant
    and memorable logo has been designed to complement the brand name, evoking a sense of warmth and
    tradition.

    Banner Design:
    Eye-catching banner have been created for Gul Chacha's stall, strategically placed on all three sides. These
    posters feature trendy graphic designs, prominently displaying the brand name, logo, and appetizing
    imagery of the fries to attract passersby.
    Menu and Price List:
    A visually appealing menu and price list have been designed to streamline the ordering process and provide
    clarity to customers. The menu includes a variety of fry options, along with toppings and sauces,
    accompanied by transparent pricing for enhanced customer experience.
    Instagram Reel:
    To leverage the power of social media, a short 45-second Instagram reel has been produced to promote
    "Crispy Fries." This engaging video showcases Gul Chacha's stall, the fry preparation process, and satisfied
    customers, targeting a younger demographic and increasing foot traffic.
    Conclusion:
    Our marketing assistance aims to rejuvenate Gul Chacha's business by enhancing its visibility and appeal.
    Through a cohesive brand identity, visually striking posters, clear menu presentation, and engaging social
    media content, we aspire to attract more customers and ensure the continued success of "Crispy Fries."

    Before After

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