School Grade Level 11/12

DAILY LESSON LOG Teacher Learning Area ENTREPRENEURSHIP

Department of Education Teaching Dates and Time WEEK 9 Quarter QUARTER 1
Session 1: Session 2: Session 3: Session 4:
I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.

B. Performance Standards The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
Develop a brand name:

a. To understand the importance of brand name in establishing brand identity, recognition, and customer loyalty.
C. Learning b. To identify the key elements that make a successful brand name, including uniqueness, relevance, memorability, and easy pronunciation and spelling.
Competencies/Objectives c. To research and analyze the target market, competitors, and industry trends to create a brand name that resonates with the desired audience and stands out in the
market.
d. To develop a brand name that aligns with the business mission, values, and vision, and reflects the company's unique selling proposition and competitive advantage.

II. CONTENT BRAND NAME

III. LEARNING RESOURCES
A. References
1. TG’s Pages
2. LM’s Pages
3. Textbook’s Pages
B. Other Resources
IV. PROCEDURES
a. Greet the students and ask them to
recall what they have learned about
1. Reviewing previous lesson or marketing in the previous lessons.
presenting the new lesson b. Introduce the topic of the day: the
importance of brand name in
entrepreneurship.
Explain to the students that the purpose
of the lesson is to understand the role and
2. Establishing the purpose of the
significance of brand name in
lesson
establishing brand identity, recognition,
and customer loyalty in entrepreneurship.
3. Presenting examples/instances of a. Present examples of well-known
the new lesson brands such as Apple, Nike, Coca-
Cola, and others and ask the students
to describe what they think of when
they hear or see these brands.
Today, we will be discussing the
importance of brand names and the key
elements that make a successful brand
name.
By the end of this lesson, the students
should be able to understand the
importance of a brand name and identify
the key elements that make a successful
brand name.
a. Coca-Cola: A brand name that is
unique, easy to remember and has a
positive connotation.
b. Nike: A brand name that is simple,
memorable, and easy to spell.
Today's lesson is about developing a
Ask the students if they remember the
brand name that aligns with the business
importance of brand name in establishing
mission, values, and vision and reflects
brand identity, recognition, and customer
the company's unique selling proposition
loyalty.
and competitive advantage.
The purpose of this lesson is to help
The purpose of this lesson is to help
students understand the importance of
students understand how to develop a
researching and analyzing the target
brand name that is aligned with their
market, competitors, and industry trends
business mission, values, and vision and
to create a brand name that resonates
reflects their unique selling proposition
with the desired audience and stands out
and competitive advantage.
in the market.
a. Show the students a few brand a. Show examples of successful brands
names and logos of successful and how their names align with their
companies, and ask them to identify mission, values, and vision.
what makes those brand names and b. Present examples of brand names
logos effective. that do not align with their mission,

4. Discussing new concepts and
practicing new skills #1
5. Discussing new concepts and
practicing new skills #2
b. Explain the concepts of brand
identity, recognition, and customer
loyalty and how they are related to
the brand name.
c. Show the students how a strong
brand name can create a positive
image and reputation for a business,
making it easier to sell products or
services.
a. Discuss the characteristics of a
strong brand name, such as being
memorable, easy to spell and
pronounce, and unique.
b. Ask the students to provide examples
of strong brand names and explain
why they think they are successful.
a. Present scenarios where businesses
with weak brand names struggle to
gain customer attention and loyalty.
b. Discuss the impact of a weak brand
name on a business and how it can
lead to poor sales and reputation.
a. Importance of a brand name:
 Identity: A brand name helps to
create a unique identity that
distinguishes it from its
competitors.
 Recognition: A well-known
brand name can create
immediate recognition among
customers.
 Customer loyalty: A strong
brand name can create customer
loyalty, leading to repeat
business and positive word-of-
mouth marketing.
b. Key elements of a successful brand
name:
 Uniqueness: A brand name
should be distinctive and stand
out from the competition.
 Relevance: A brand name
should be relevant to the product
or service it represents.
 Memorability: A brand name
should be easy to remember.
 Easy pronunciation and spelling:
A brand name should be easy to
pronounce and spell.
a. Group activity: In groups, students
will brainstorm brand names for a
new product, taking into
consideration the key elements
discussed in the lesson.
b. Sharing: Each group will share their
brand name and the rationale behind
it.
a. Explain to the students the process
of researching and analyzing the
target market, competitors, and
industry trends to create a brand
name.
b. Teach them the following steps:
 Determine the target audience
 Identify competitors
 Analyze industry trends
 Brainstorm ideas for the brand
name
 Evaluate the potential brand
names based on relevance,
uniqueness, memorability, and
ease of pronunciation and
spelling.
a. Guide the students through a
practice activity where they create a
brand name for a hypothetical
product.
b. Give them a brief description of the
product and ask them to follow the
steps discussed earlier to create a
brand name.
c. After they have created their brand
values, and vision, and discuss the
consequences of using such names.
a. Discuss the key elements of a
successful brand name, including
uniqueness, relevance,
memorability, and easy
pronunciation and spelling.
b. Discuss how the brand name should
reflect the company's mission,
values, and vision and its unique
selling proposition and competitive
advantage.
c. Practice developing a brand name
for a hypothetical business,
considering the key elements
mentioned above.
a. Discuss the importance of research
in developing a brand name that
resonates with the target audience
and stands out in the market.
b. Discuss how to conduct research on
the target market, competitors, and
industry trends to inform the
development of a brand name.
c. Practice conducting research and

a. Divide the class into groups and ask
them to come up with a brand name
for a hypothetical business.
b. Instruct the groups to explain why
they chose the name and how it
6. Developing Mastery
aligns with the characteristics of a
strong brand name.
c. After presenting, provide feedback
and encourage discussion among the
groups.
Ask the students to reflect on their
7. Finding practical applications of personal experiences with brands and
concepts and skills in daily living how their perception of a brand name has
influenced their purchasing decisions.
a. Summarize the key points of the
lesson and emphasize the importance
of a strong brand name in
entrepreneurship.
8. Generalizing and abstractions
b. Ask the students to provide examples
about the lesson
of businesses with strong brand
names that have successfully
established brand identity,
recognition, and customer loyalty.
9. Evaluating Learning Conduct a short quiz or discussion to
assess the students' understanding of the
concepts discussed in the lesson.
a. Individual exercise: Students will be
given a list of brand names and
asked to identify the key elements
that make each name successful.
b. Whole-class discussion: Students
will share their answers and discuss
their thought process.
a. In everyday life, we encounter brand
names constantly. Understanding the
importance of a brand name can help
us make informed decisions as
consumers.
b. As future entrepreneurs,
understanding the key elements of a
successful brand name can help
students create a brand name that
will be memorable and stand out in
the market.
Students will discuss how the key
elements of a successful brand name can
be applied to other areas of business,
such as advertising and marketing.
a. Exit ticket: Students will be asked to
write a brief paragraph summarizing
the importance of a brand name and
the key elements of a successful
brand name.
b. Observation: The teacher will
names, have them evaluate each
other's ideas and provide feedback.
a. In pairs, have the students research
and analyze the target market,
competitors, and industry trends for
a real-life product or service.
b. Then, have them create a brand
name that resonates with the target
audience and stands out in the
market.
c. Finally, have them present their
research, analysis, and brand name
to the class.
a. Ask the students to identify a brand
name that they think is effective and
explain why.
a. Ask the students to reflect on the
process of creating a brand name and
discuss the importance of
researching and analyzing the target
market, competitors, and industry
trends in order to create an effective
brand name.
Assess the students' brand names and
presentations based on their relevance,
uniqueness, memorability, and ease of
pronunciation and spelling.
using the findings to develop a brand
name that resonates with the target
audience and stands out in the
market.
a. Students will work in pairs or small
groups to develop a brand name for
a real or hypothetical business, using
the key elements of a successful
brand name and the research they
conducted.
b. Each group will present their brand
name to the class, explaining how it
aligns with the business mission,
values, and vision and reflects the
unique selling proposition and
competitive advantage.
a. Discuss how the concepts and skills
learned in this lesson can be applied
to personal branding and career
development.
b. Practice developing a personal brand
name that aligns with the student's
career goals, using the key elements
of a successful brand name and the
research they conducted.
a. Discuss the importance of a brand
name in establishing brand identity,
recognition, and customer loyalty.
b. Summarize the key elements of a
successful brand name and how it
should align with the business
mission, values, and vision and
reflect the unique selling proposition
and competitive advantage.
c. Discuss the importance of research
in developing a brand name that
resonates with the target audience
and stands out in the market.

10. Additional Activities for
Application or Remediation
observe the group activity and
individual exercise to ensure that
students understand the concepts.
a. Students can conduct research on
successful brand names and present
their findings to the class.
b. Students can design a logo for their
brand name and present it to the
class.
a. Have students develop a slogan or
tagline that complements their brand
name.
b. Have students conduct a survey to
test the effectiveness of their brand
name among their target audience.

V. REFLECTION

A. No. of learners who earned 80%

in the evaluation.
B. No. of learners who require
additional activities for
remediation who scored below
80%.
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson.
D. No. of learners who continue to
require remediation.
E. Which of my teaching strategies
worked well? Why did this work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized
materials did I use/discover which
I wish to share with other
teachers?