ISABELA STATE UNIVERSITY

Ilagan Campus
Saint Paul Vocational and Industrial High School
Auitan, San Pablo, Isabela

BACHELOR OF TECHNOLOGY AND LIVELIHOOD EDUCATION

DETAILED LESSON PLAN IN
ENTERPRENEURSHIP 9- BUSINESS PLAN

I. OBJECTIVES:

At the end of the lesson the students are expected to:

a. Learn about the defenition of marketing plan
b. Define the 4 P’s
c. Explain how marketing plan can impact the success of a business

II. SUBJECT MATTER

Topic: Marketing Plan

Materials: Laptop, Powerpoint presentation,worksheets and TV
Reference: develop a business plan – Quarter 3
Value Focus: Cooperation
IV. PROCEDURE

Teachers Activity Students Activity

A. ACTIVITY

Greetings
Prayer
Checking of attendance

Motivation

Good day, class! Good Afternoon, Ma’am!

We're all fine, ma’am.
How are you today?
That’s good to hear.

Before we start, can someone lead the prayer? (All the students stand and begin praying.)

Class, who is absent today? AMEN.

Attendance checker, please note the attendance
this morning. None ma’am.
Thank you! Yes ma’am!

Are you ready to learn something new in this

afternoon class? Yes, ma’am, we are ready to learn.
The teacher gives students a list of slogan and
students have to identify .The ask the students ‘if you
will going to have a business,what it would be ?and
why?

Good job, everyone!

B. ANALYSIS
(Students' answers may vary.)
Do you have any idea class about our topic?
Yes Angel?

Yes, you’re right!

What is marketing plam
Kindly read,kate. Marketing plan is the advertising strategy that a
business will implement to sell its product or
service
A document or set of documents outlining the
platforms and methods a company will use to
reach their target market.

Thank you!
What do you think is the 4 P’s of a marketing plan
Anyone?
(Students raising their hands)
Product
Price
Promotion
Place

Precisely! Thank you!

Next we have the research and analysis

Kindly read irish.
(Students respond)

It is description of the target market ,market

size ,competition ,market share and market trends.

Thank you!

Next we have the marketing strategies

Can you please read,Anna.

This includes the 4 P’s – price,

product ,promotion,and place. The four P’s work

together to rainforce the positioning strategy which

based upon what your target customer wants and

IV. EVALUATION

Directions: Identify what is being asked on the following questions.

-students will group themselves into (4)then they will apply the 4 p’s in marketing plan
-10 minutes the preparation of the students
-present itto the front

V. ASSIGNMENT
Research about the production and technical plan.

Prepared: Checked:
BERNADETH B.MANABAT FATIMA G. LIM
Student Teacher Cooperating Teacher