G R O U P 0 2

OPERATIONS
MANAGEMENT

LECTURER: TRAN HOANG NAM

 PRODUCT: MILK CARTONS OF VINAMILK

Material: fresh milk, sugar,

stabilizers, vitamins, minerals,
TRANSFORMATION
synthetic flavors, paper boxes, PROCESS
PE plastic OUTPUT
Machines: spray drying
technology line
Labor: employees, Product Supply chaine
manifactures Development Find Supplier management
Management: product quality
Capital: 159,046 billion Check the quality Milk Processing Distribute
of milk

FEEDBACK

REQUIREMENTS
 FINANCE
PRODUCTION,INVENTORY DATA AND
CAPITAL BUDGET REQUIREMENTS
The activity of providing information on
direct and indirect costs related to
production and inventory, the process
of managing finished products, etc.
Planning to allocate capital to invest in
machinery, research and develop dairy
cows and breeds, L&D and processing
materials.
QUALITY AND TECHNOLOGY IMPROMENT PLANS
Strengthening sustainable supply
chain development, quality assurance
with low production costs, inventory
management, quality control, data
analysis, internal control suite, digital
tools to drive marketing and sales,
bring technology into production,...
PRICE, COST ANALYSIS, INVESTMENT
CAPITAL
Price: 33.000VND for 4 box of 180 ml
milk cartons
Cost analysis: Evaluate all costs related
to the healthiest production activities.
Investment capital: Maximize mobilization
of all capital sources in the society.
REQUIRMENTS OF SHAREHOLDERS
Requirements of shareholders: Control
the list of % of shares of shareholders in
order to distribute profits, inventory
stock transaction history accurately
and transparently
 SUPPLIER
SUPPLIER SELECTION
Vinamilk identifies suppliers for raw
materials based on criteria like price,
quality, reliability, capacity, and ethical
standards. Raw materials are sourced from
farms, while machinery is imported from
Europe.
QUALITY STANDARDS
Vinamilk has strict quality standards
for purchased milk, including factors
like fat content, protein levels,
cleanliness, and absence of
contaminants. The company holds
certifications such as HALAL, ISO,
FSSC, and BRC.
CONTRACTS AND AGREEMENTS
These agreements outline the
terms and conditions, including
pricing, delivery schedules,
quality requirements, and
compliance with food safety
regulations.
COMMUNICATION
Effective communication and
collaboration with suppliers are
essential. Vinamilk may work closely
with its suppliers to address any
issues, share best practices, and
align on business goals.
 MARKETING
CUSTOMER ORDERS
Vinamilk uses an order management system
to track all incoming orders and fulfillment
status, so customers can place orders online
PROMOTION AND
for home delivery in select cities.
SALE FORECASTS
Vinamilk runs promotions and discounts
frequently with retailers to drive
sales.
STATUS OF ORDER
AND FEEDBACKS Vinamilk uses data analytics to
Feedback is analyzed to identify forecast sales based on past demand,
opportunities to improve products, seasonality, promotions, and other
services, and processes. factors.

Vinamilk has an ERP system that

connects sales, planning, manufacturing,
and distribution. This gives them real-
time visibility into order status.
 HR
JD AND SKILL SETS
JD: Collect data from customers,
Strategy development, Digital Plan
project development for customers and
programs and projects,
Skill sets: Market analysis, marketing
analysis, data analysis
Create tests to select employees
EMPLOYEES
Number of employees: about 10000 (2023)
Introducing a number of programs:
entertainment activities, employee
engagement, Talent Management,
educational programs related to products,
production lines,...