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Psychological Bulletin Copyright 1986 by the American Psychological Association, Inc.

1986, Vol. 99, No. 2, 229-246 Wro-2°09/86/$00.75

Affect and Memory: A Review

Paul H. Blaney
University of Miami

This article provides a critical review of the empirical literature on the role of depression and elation
in biasing mnemonic processing. Two classes of effects—state dependence and mood congruence—
are examined. The latter, which involves the enhanced encoding and/or retrieval of material the
aifective valence of which is congruent with ongoing mood, is the more extensively researched of the
two and is thus the focus of much of the present review. Though the support for claims of such a
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phenomenon is impressive in its size, consistency, and diversity, a number of questions remain. These
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include whether such effects are linked to mood states per se, and the possible role that such effects
may play in the development of persistent depression.

As part of an increased awareness of the role of contextual was aroused. . . . These emotion nodes can be activated by many
and personal variables in memory processes, researchers in recent stimuli—by physiological or symbolic verbal means. When activated
above a threshold, the emotion unit transmits excitation to those
years have resumed an exploration begun but largely abandoned
nodes that produce the pattern of autonomic arousal and expressive
several decades ago of the possible role that affective states such behavior commonly assigned to that emotion.. . . Activation of an
as elation and depression may have on what is remembered. In emotion node also spreads activation throughout the memory struc-
this article 1 provide a critical review of the recent research on tures to which it is connected, creating subthreshold excitation at
that topic and discuss the possible relevance of what has emerged those event nodes.. . . Thus. . . excitation [of] the sadness node
. . . will maintain activation of that emotion and thus influence
from this research for an understanding of pathological depres-
later memories retrieved, (p, 135)
sion.
There are two basic phenomena to be considered: state de- Bower (1981) stated his model in a fashion that favors the
pendence and mood congruence. State dependence implies that preeminence of state-dependent effects (and, when discussing
what one remembers during a given mood is determined in part mood congruence, focused on mood at input), but it appears
by what one learned (or focused on) when previously in that that with minor modification it would work with mood congru-
mood; the affective valence of the material is irrelevant. Mood ence, including mood at retrieval, presumed to be the basic pro-
congruence assumes that some material, by virtue of its affectively cess. A key assumption of this point of view is that the relevant
valenced content, is more likely to be stored and/or recalled when effects represent automatic (noneffortful, unmotivated) infor-
one is in a particular mood; concordance between mood at ex- mation processing events. Among theories of affect, network the-
posure and mood at recall is not required or relevant. Much of ory fits most closely with Tomkins's (1980) view of affect as
this article comprises a critical review of the research literatures amplification. In Tomkins's view, the affect of distress amp-
relevant to these phenomena. lifies "by simulating maintained level of (aversive) stimulation"
The dominant theoretical perspective dealing with the body (p. 148) and by amplifying responses that the stimulation evokes,
of research reviewed is network theory, and it is discussed in one including "retrieved memories" and "constructed thoughts"
form or another in each of the major theoretical reviews available (p. 153).
(Bower, 1981; Bower & Cohen, 1982; M. S. Clark & Isen, 1982; Ingram (1984b) has suggested that network theory is quite
Gilligan & Bower, 1984; Ingram, 1984b; Isen, 1984; Teasdale, compatible with a depth-of-processing model such as has guided
1983a, 1983b). The essence of the perspective is conveyed by much recent research on self-schemas in depression (e.g., Ham-
excerpts from Bower's (1981) statement of it: men, Miklowitz, & Dyck, in press; Kuiper & Derry, 1982). Al-
though this may be so, a distinction can be made between the
The semantic-network approach supposes that each distinct emotion
. . . has a specific node or unit in memory that collects together mnemonic effects of mood per se and the mnemonic effects of
many other aspects of the emotion that are connected to it by as- cognitive structures associated with mood (self-image; self-sche-
sociative pointers.. . . Each emotion unit is also linked with prop- mata, preoccupation with failure, etc.). As is evident in the review
ositions describing events from one's life during which that emotion that follows, this distinction between mood effects and cognitive
priming effects, though some (e.g., Kavanagh & Bower, 1985)
may doubt its importance, is of recurrent relevance in the in-
The impetus for this article arose in part from discussions with Ronald
terpretation of the existing empirical literature.
Ganellen, whom I thank for his stimulating comments and careful review
In this review, I focus on the substantial literature that has
of an earlier draft. I also thank Lane Baggett and several anonymous
reviewers for their comments on prior drafts.
emerged in the past decade. Note, however, that some recent
Correspondence concerning this article should be addressed to Paul findings are not terribly different from those reported in studies
H. Blaney, Department of Psychology, University of Miami, Box 248185, as early as 1917. (See Bousfield's, 1950, review for a summary
Coral Gables, Florida 33124. of early research.)

229
230 PAUL H. BLANEY

State-Dependent Recall gated) recalling the list learned in the concordant mood than in
the discordant mood. When subjects were asked to reinstigate
Although the literature demonstrating state dependence in- an already-experienced mood, they were specifically told to
volving drug-induced states is considerable—even cigarette imagine a different happy or sad scene from the one they had
smoking appears to induce a state distinctive enough to influence previously used; to the extent that subjects complied with this
recall (Peters & McGee, 1982)—there are. few relevant studies request, the misgiving mentioned above with respect to those
involving elated or depressed mood per se. studies using Velten inductions—the possible confounding of
Only one study capitalized on naturally occurring mood shifts mood concordance with induction content concordance—was
(Weingartner, Miller, & Murphy, 1977). Subjects were manic- thus avoided. On the other hand, one cannot rule out the pos-
depressive inpatients, monitored repeatedly at 4-day intervals. sibility that moods experienced during a hypnotic state have a
They were asked to generate word associations on one day and distinctive quality not present in nonhypnotic moods, such that
regenerate them 4 days later. Degree of success at this task was these results cannot be generalized.
found to be associated with degree of mood change during the Five studies concur with Bower et al.'s (1978, Studies 1 and
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interval. Although this is consistent with a state-dependent effect, 2) failure to show mood-state dependence in a noninterference
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the likelihood that associative responses varied with mood state recall paradigm. Specifically Isen, Shalker, Clark, and Karp (1978,
introduces the possibility that mood congruence accounted for Study 2), using within-session word list recall with mood ma-
some or all of the effect. Moreover, it is possible that the affective nipulated by winning or losing at a computer game, failed to
states of manic-depressive disorder are biologically more dis- demonstrate state dependence of recall. Bower, Gilligan, and
tinctive than is typical of equally intense nonbipolar affective Monteiro (1981, Study 3) reported a similar failure when ex-
states, such that the distinctiveness that might contribute to state amining selective recall of narrative material with subjects ex-
dependence may not be tied to mood per se. periencing mood inductions via hypnosis. Schare, Lisman, and
There have also been attempts to show mood-state dependent Spear (1984, Studies 1 and 2), using Velten depression and neutral
effects in adults by means of mood manipulations. In one study inductions, reported two failures to show state-dependent effects
(Leight & Ellis, 1981, Study 2), subjects were exposed to a list- on word list recall. In addition, Brown and Taylor (1985), using
learning task involving nonsense consonant-vowel-consonant two different inductions, provided data indicating a failure to
trigram doublets (e.g., BONKID), then tested for recall and rec- show state dependence in within-session incidental recall of trait
ognition 24 hr later when in a concordant or discordant mood words; this absence of an effect was demonstrated statistically
state. Mood (depression vs. neutral) was manipulated by the for words presented initially in a non-self-referencc set, and the
Velten,(1968) task, in which subjects arc asked to read sentences effect was apparently absent for words presented in a self-refer-
entailing a mood state and to produce that mood. Although there ence set as well.
were eight instances in which state dependence could have An unpublished study described by Gilligan and Bower (1984)
emerged, it did so in only one of them (impairment of recognition evidently used an interference paradigm in assessing mood (happy
in one of two presentational modes, depressed mood during vs. angry) state dependence on recognition performance, with
learning, neutral mood during recognition). Given the lack of entirely negative results. Similarly, Schare et al. (1984, Study 3)
an a priori reason for expecting the numerous instances of neg- reported an absence of state dependence effects on cued recall
ative findings, this study is most appropriately viewed as detract- in an interference paradigm (Velten depression and elation in-
ing from, rather than supporting, claims of state dependence. ductions). However, the results of that same study clearly dem-
In another, Mecklenbrauker and Hager (1984) crossed Velten onstrated state dependence in free recall. Although this constitutes
elation and depression inductions at exposure and retrieval. Their a strong conceptual replication of the findings from Bower et
findings were largely supportive of state dependence, though this al.'s (1978) Study 3, Bower and Mayer (1985) and Wetzler (1985)
effect was much more evident for elation-exposure than for have recently reported nonreplications where free recall was at
depression-exposure subjects. In both this study and in that re- stake. Finally, Gage and Safer (1985) have reported mood state
ported by Leight and Ellis (1981), because inductions during dependence for face recognition in an interference paradigm,
exposure and recall or recognition were identical, any support though only when stimuli were presented to the right hemisphere.
for state dependence that emerged is questionable, given that The foregoing studies have used adult subjects. Bartlett and
effects could be attributed to similarities in cognitive content as associates have studied mood-state dependence in children and
opposed to mood per se. have demonstrated the effect with a noninterference paradigm
In yet another study (Bower, Monteiro, & Gilligan, 1978), (Bartlett & Santrock, 1977) and with an interference paradigm
hypnotized individuals were asked to generate happy or sad (Bartlett, Burleson, & Santrock, 1982, Study 2). However, they
moods by imagining a scene from one's life in which one had have also reported a failure using the interference paradigm
experienced that emotion. Again a list-learning task was used, (Bartlett et al., 1982, Study 1) and have noted that the successful
involving meaningful words in this case. Memory was assessed demonstrations pertained more clearly to happy than to sad
as number of words recalled only. No state dependent recall effects mood conditions. In addition, Nasby and Yando (1982, Study
were found when recall of a single word list was tested either 1), also studying children, have reported a failure using a non-
immediately (Study 1) or 1 day later (Study 2). However, in Study interference paradigm.
3, state dependence was rather clearly evident on a within-session In sum, the findings regarding affective state-dependent recall
recall task in which interference was involved. Specifically, sub- are mixed in adult and in childhood studies. In studies of adults,
jects who had learned two lists—one while happy, the other while most existing support comes from studies in which the effect is
sad—had more success (when one of these moods was reinsti- either questionable (Weingartner et al., 1977) or an isolated find-
AFFECT AND MEMORY 231

ing (Bower etal., 1978; Leight& Ellis, 1981;Schareetal., 1984). Miura, Thompson, Shapiro, & Gallagher, 1984; Zuroff, 1980;
The one effect that has been replicated in adults (Bower et al., Zuroff, Colussy, & Wielgus, 1983).2 Even with these rather strin-
1978, Study 3; Schare et al., 1984, Study 3) involves free recall gent restrictions, a number of recent studies remain to be de-
in an interference context, suggesting that mood-state cues prevail scribed.
only when meaning cues are vague or equivocal (Isen, 1984), One class of relevant studies consists of those in which subjects
but this phenomenon does not appear to be robust (Bower & experienced a series of successes and failures, and their recol-
Mayer, 1985; Wetzler, 1985). Even this effect, when evident, might lections regarding that series were ascertained. The relevance of
be obtainable only when exposure and recall moods are induced such research arises from the presumption that failure is depres-
by procedures that are somewhat similar to one another. sion-congruent. Of the eight studies using this approach, five
(Buchwald, 1977; Craighead, Hickey, & DeMonbreun, 1979;
Mood Congruence Dobson & Shaw, 1981; Nelson & Craighead, 1977; Wener &
Rehm, 1975) used nonclinical student samples, sorted into de-
Mood congruence implies that the efficiency of mnemonic pressed and nondepressed subgroups on the basis of self-report
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processing is biased by the congruence between an existing mood inventory responses. The remaining three (DeMonbreun &
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and the affective tone of the material involved. Because in most Craighead, 1977; Gotlib, 1981, 1983) used patients with de-
cases such affective tone is assumed to be normative, in research pressive diagnoses, compared with psychiatric and nonpsychiatric
on mood congruence one merely compares the memory behavior controls. In most cases, the researcher controlled the success rate
of persons who differ in mood state with respect to the affective by providing predetermined feedback; the Gotlib (1981, 1983)
valence of the material involved. The assignment of subjects to studies are exceptions, in that feedback was veridical and success
groups may take an individual difference approach (involving, levels varied freely.
for instance, the diagnosis of depression) or a mood manipulation In most cases, a clear pattern of underestimates of success
approach. Note that, although research on state dependence re- percentage among depressives (relative to controls) was evident.
quires that subjects experience more than one mood during the The exceptions to this are as follows. Buchwald (1977) reported
course of the study, research on mood congruence does not, the effect among women, but not among men. THe fact that
because the affective tone being considered is presumed to be other studies did show the effect in all-male (DeMonbreun &
preexisting and normative. Craighead, 1977) or mixed-gender (Dobson & Shaw, 1981) sam-
ples suggests that the effect is not, however, limited to women.
Individual Differences
Somewhat more consistent is the finding that depressed/non-
I include here studies of individuals labeled "depressed" or depressed differences in success percentage estimates do not ap-
"nondepressed" on the basis of clinical diagnosis or a self-report pear under conditions in which success levels are rather low
inventory. Studies vary in whether clinical or "normal" popu- (Craighead et al., 1979; Nelson & Craighead, 1977). Evidently
lations are used and in the index of memory used. In most cases, this particular mood-congruent bias pertains only to contexts in
the researcher exposed subjects to standard material, then probed which the overall feedback is positive.
for the memory of it afterward. Indexes of memory include recall The question of whether the effect involves bias at retrieval
accuracy, recognition accuracy, and speed of recall, always as a was addressed by DeMonbreun and Craighead (1977), who
function of the positivity versus negativity of the material. (In monitored distortion immediately after feedback (as well as after
some cases, what the subject must recall is the percentage of the whole task). Only the posttask recall responses showed evi-
positive vs. negative outcomes, in which case the subject's one dence of a mood-congruent bias, suggesting that the effect is not
estimate serves as the sole dependent variable.) Note that, if one dependent on biasing effects occurring at input (see also Craig-
is interested specifically in information processing and memory, head etal., 1979).
one must largely ignore studies of depressed versus nondepressed Johnson, Petzel, Hartney, and Morgan (1983) have reported
differences with regard to (a) the pleasantness of memories of a study in which the dependent variable was based on subjects'
real-world past events in subjects' lives (e.g., Fogarty & Hemsley, ability to recall the content of tasks on which they had been
1983; Lloyd & Lishman, 1975; Mayo, 1983; Stone, 1981), be- successful versus unsuccessful (i.e., completed vs. uncompleted
cause such events may objectively differ between groups; (b) dif- tasks). Subjects were depressed and nondepressed undergradu-
ferences in free associations (e.g., Bousfield, 1950; Mayer & Vo- ates. Task completion was in fact under the control of the ex-
lanth, 1985), which may similarly be event-related; (c) judgments perimenter, so all subjects had identical success/failure experi-
of the goodness or adequacy of one's behavior or other events ence. As expected, failure tasks were recalled more often by de-
(e.g., Lewinsohn, Mischel, Chaplin, & Barton, 1980; portions of pressed than nondepressed subjects, and success tasks were recal-
Gotlib, 1983), because these judgments may differ between groups led more frequently by nondepressed than depressed subjects.
as a function of the harshness of judgmental criteria used;1 (d)
estimates of the frequency of affectively laden real-world occur-
1
Indeed, some researchers (e.g. Averill, DeWitt, & Zimmer, 1978) have
rences (e.g., Kuiper & MacDonald, 1983; Mayer & Volanth,
viewed subjects' evaluations of experienced stimuli as measures of emo-
1985), because the objective experience base from which such
tional state.
estimates derive may differ between groups; and (e) recall of pos- 2
Judgments of whether the subject or the researcher really controlled
itive versus negative material when this appears to be confounded exposure duration are on occasion regrettably subjective, even intuitive,
with subject-controlled length of exposure to that material (Derry in some cases because of inadequacies in the description of procedures.
& Kuiper, 1981; Frith et al., 1983; Hammen & Zupan, 1984; In several cases, authors' mentioning that presentation was audiotaped
Hasher, Rose, Zacks, Sanft, & Doren, 1985; Lishman, 1972; Slife, was the primary basis for the judgment.
232 PAUL H. BLANEY

In all of the foregoing studies, the affective quality of the ma- two (D. M. Clark & Teasdale, 1982; Dicner, Larson, & Emmons,
terial to be recalled was introduced by way of success/failure. 1984) are especially interesting by virtue of the fact that the to-
Apparently, the materials were otherwise neutral. The following be-remembered material had to do with actual life experiences.
studies relied instead on the intrinsic affective quality of the ma- It was noted earlier that depressed or nondepressed differences
terial to be recalled. in memories of life experiences are usually not amenable to clear
Specifically, there are a number of studies in which subjects interpretation (because there may be veridical differences between
were presented with a series of words or phrases that varied groups). Diener et al. (1984) avoided that ambiguity by having
normatively on some dimension of positivity/negativity, such as their subjects (undergraduates high vs. low on self-rated well
rated pleasantness. Some used nonclinical subjects whose self- being) rate their daily experiences over a 3-month period; con-
reports indicated varying levels of depression (Finkel, Glass, & gruent recall bias (i.e., differences in retrospective estimates of
Merluzzi, 1982; Gotlib & MeCann, 1984, Study 1; Hammen et the frequencies of positive and negative experiences) was obtained
al., in press; Ingram, Smith, & Brehm, 1983; Kuiper & Derry, even taking the contemporaneous reports as the base against
1982; Kuiper, Olinger, Derry, & Shaw, 1985; Mathews & Bradley, which the recall estimates were judged. D. M. Clark and Teasdale
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1983; Pietromonaco & Markus, 1985) or related variables (Matlin (1982) avoided the ambiguity by using within-subject compar-
This document is copyrighted by the American Psychological Association or one of its allied publishers.

& Gawron, 1979). Others used patient samples of diagnosed isons. Specifically, depressed patients were tested on two closely
depressives and controls (Bradley & Mathews, 1983; Breslow, spaced occasions,4 with depth of depression differing between
Kocsis, & Belkin, 1981; Dunbar & Lishman, 1984; McDowall, the two occasions, presumably as a result of diurnal variations.
1984, Study 1; Post, Lobitz, & Gasparikova-Krasnec, 1980). All The hedonic tone of events remembered while more depressed
of the studies except Gotlib and McCann's and Pietromonaco was compared with those remembered while less depressed. Re-
and Markus's provided some evidence of an underrecall (or rec- sults were clear in showing fewer happy and more unhappy
ognition; Dunbar & Lishman, 1984) of positive material and/or memories on the more depressed occasion, with the reverse pat-
overrecall of negative material among depressed individuals tern when less depressed.5 Moreover, whereas these findings re-
compared with controls.3 In the Finkel et al. (1982) study, in lated to subjects' judgments of the hedonic tone of events when
which the material to be recalled consisted of positive or negative they occurred, ratings of current hedonic tone ("How you feel
self-statements, there was no difference when most statements about it looking back on it now?") were also influenced by mood.
were negative; when the preponderance of statements were pos- Accordingly, D. M. Clark and Teasdale (1982, p. 93) concluded
itive, depressives recalled being exposed to fewer positive ones that "mood has two separate effects: It influences the selection
than did controls. This pattern is reminiscent of the finding noted of emotional material for entry into consciousness and it also
above from the DeMonbreun and Craighead (1977) study. affects how pleasing or upsetting that material will be, once it
Several of the foregoing studies incorporated exposure set as has entered consciousness."
a variable in their designs (Bradley & Mathews, 1983; Hammen At the beginning of this section, I noted that a number of
et al., in press; Ingram et al., 1983; Kuiper & Derry, 1982; Kuiper studies would not be reviewed because of problematic design
et al., 1985; McDowall, 1984, Study 1). In all but McDowall's features in them. In most cases, including those studies would
study there was a self-reference set condition, in which subjects not materially change the conclusions that can be drawn from
were asked to focus on the stimulus material's applicability to those reviewed. The final article I describe is an exception, in
themselves, compared with at least one other exposure set (e.g., that it reports replicated failures to demonstrate mood congru-
structural set, familiar other set). The results of these studies are ence. Specifically, Hasher, Rose, et al. (1985), studying under-
rather consistent in suggesting that mood-congruence effects are graduates designated as depressed versus nondepressed on the
obtainable only under self-reference set. Moreover, in one of the basis of self-report, were unable to demonstrate any congruence
few studies lacking any mood-congruence effect (Gotlib & of recall selectivity for thematic material within a narrative, even
MeCann, 1984, Study 1), the exposure set was one that likely though they examined a variety of experimental variations in
discouraged self-referenced processing (subject's task involved which this might occur (varied time lapsed from exposure to
color naming). Among those studies that did manifest a mood- recall; incidental vs. intentional recall; exposure under enhanced
congruence effect but in which exposure set was not varied, in
two (Finkel et al., 1982; Post et al., 1980) the procedure probably
encouraged subjects to process the stimuli with a self-referencing 3
A study by Hettena and Ballif (1981), is sometimes cited as comprising
bent. Although in the remaining ones (Breslow et al., 1981; Dun- a failure to demonstrate mood congruence, but the small numbers of
bar & Lishman, 1984; Matlin & Gawron, 1979) there was nothing subjects and of stimuli, coupled with the failure to present relevant de-
in the procedure that would discourage self-reference processing, scriptive or inferential statistics, suggest that these results do not merit
the fact that it was not explicitly called for in these studies suggests attention.
that a self-referenced set during exposure is not an absolute pre- " If conclusions are to be viewed as clearly relevant to memory bias,
requisite for mood-congruent memory effects. Consistent with the intertest interval must be brief indeed. For instance, the similar within-
this, in McDowall's (1984) Study 1, although mood congruence subject findings reported by Fogarty and Hemsley (1983) are excluded
from this review because the intertest interval they used was as much as
was not evident when an exposure set that would appear to have
6 weeks, long enough for the subject's veridical experience base to have
discouraged self-referencing was used, it was present when a set
changed substantially.
that neither encouraged nor discouraged it was used. It thus ap- 5
Latencies for memories were also reported here and in a number of
pears clear that mood-congruence effects are impossible or dif- other studies involving retrieval. When, as in this case, the experimenter
ficult to demonstrate when stimulus exposure occurs under sets has relinquished all control over the hedonic quality that the subject is
that are explicitly antithetical to self-referencing. to generate, the meaning of latency data is unclear, and such findings
Three other studies deserve mention in this section. The first will not be recounted.
AFFECT AND MEMORY 233

self-focusing set). Although, strictly speaking, these findings could above, and there are a number of quite distinct mood manipu-
be ruled irrelevant to the question of mood-congruent memory, lation techniques. Note that in these studies, as with D. M. Clark
it would probably be unwise to do so, because the basis for that and Teasdale's (1982) and Diener et al.'s (1984) studies but not
claim of irrelevance—the fact that the subject controlled exposure with others reviewed in the prior section, subjects' recollections
duration for positive and negative material—would appear to of real-life events can be considered. That is, because subjects
represent a confounding variable more likely to produce a spu- are assigned randomly to mood induction conditions, any ten-
rious mood-congruent recall result than to obscure a veridical dency for, say, depressed subjects to recall more past adversity
one. The meaning of these results has been the topic of consid- presumably is the result of selectivity in recall rather than of
erable discussion (see Ellis, 1985; Hasher, Zacks, Rose, & Doren, group differences in the objective incidence of adverse experi-
1985; Isen, 1985; Mayer & Bower, 1985). Ellis (1985), for instance, ences. The situation is parallel with respect to studies of the
has suggested that the lack of a mood-congruence effect is due affective quality of free or structured associations; comparisons
to Hasher et al.'s use of subclinically depressed normal subjects between diagnosed depressives and controls would be ambiguous
and/or to their use of thematically interdependent narrative ma- by virtue of possible historical differences underlying any asso-
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.

terial. Either of these suggestions is plausible, as there are other ciative differences that emerged, but this is not the case when
This document is copyrighted by the American Psychological Association or one of its allied publishers.

instances of failues to show mood congruence in subclinical the states are induced.
samples (e.g., Pietromomaco & Markus, 1985), and as there are Again as with individual difference studies, however, results
other instances of failures to show mood congruence with positive that concern subjects' ratings or global judgments of experience
and negative material embedded in a connected narrative (cf. (e.g., M. S. Clark, Milberg, & Ross, 1983, Study 3; portions of
Mecklenbrauker & Hager, 1984). Forgas, Bower, & Krantz, 1984; Isen et al., 1978, Study 1; Ka-
This exception, it should be emphasized, is an exception. The vanagh & Bower, 1985; Procidano & Heller, 1983, Study 2; por-
mood-congruence findings described thus far—involving natu- tions of Wright & Mischel, 1982) are not discussed, because it
rally occuring mood-relevant states—are numerous and have is unclear whether differences that emerge are due to differences
been obtained across varied tasks, indices of memory access, in memories per se or to differences in the judgmental standards
stimuli, and subject samples. At present it appears most reason- applied, which may themselves be mood-sensitive (cf. Carson &
able to treat mood congruence as a demonstrated correlate of Adams, 1980; Isen & Shalker, 1982).
noninduced differences in depression. The situation with respect to the extent of experimenter control
There are limitations to the strategy of using an individual during exposure is more complex. I noted earlier that, in indi-
difference approach. One is that, because exposure and recall vidual difference studies, unless exposure durations are controlled
both occur in the same state, it is usually not known whether by the experimenter, it is not possible to distinguish effects related
the implied selectivity occurs at exposure or at recall. Some, to mnemonic bias from effects related to differences in the
though not all, induction studies avoid this confound. Another amount of time subjects spend examining various stimuli during
arises from the fact that diagnosed and assessed depressive states exposure. In induction studies, failure to control exposure du-
are complex, therefore rendering it particularly unclear whether ration incurs this difficulty for some analyses but not for others.
it is their mood component that is involved in the mood-con- It is a potential problem when (a) exposure and recall mood
gruent findings. states are confounded in the design (e.g., Ingram, 1984a; Natale
That is, depression may be viewed as entailing the chronic & Hantas, 1982), or (b) the focus is on congruence between ma-
priming of specific cognitive themes, mood state aside. The usual terial recalled and exposure mood (e.g., Bower et al., 1981, Stud-
presence of negative self-image in depression seems relevant here. ies 1, 5, and parts of Study 3; parts of Mecklenbrauker & Hager,
Indeed, Rychlak, Carlsen, and Dunning (1974, Study 1) reported 1984). It is not a potential problem when the focus is on con-
findings that parallel the mood-congruence findings, using pos- gruence between material recalled and recall mood (assuming
itive versus negative self-concept rather than depressive status as that exposure and recall mood are not confounded), because in
the sorting variable. Somewhat consistent is the finding (Bradley this case there is no reason to believe that subjects' recall mood
& Mathews, 1983; Hammen et al., in press; Ingram et al., 1983); state would bias their stimulus-examination behavior during ex-
that the mood-congruence effect may be obtainable only under posure (which, of course, occurred first, often prior to entry into
self-referent conditions. More striking still are Martin, Ward, the study, as when real-life memories are being recalled). As in
and Clark's (1983) data indicating that neuroticism has an impact other cases, findings that are rendered ambiguous for procedural
on recall of negative trait words (self-referenced only) and that reasons are largely ignored.
this relation is independent of self-reported depression. In any Most of the relevant studies are outlined in Table 1. Those
case, if one assumes that mood inductions do not influence self- few that are not (Gage & Safer, 1985; Ingram et al., 1983; Isen,
image (or neuroticism, etc.), then mood inductions provide a Johnson, Mertz, & Robinson, 1985; McFarland & Ross, 1982;
more pure way of assessing the role of mood on memory than Mischel, Ebbesen, & Zeiss, 1976; Wyer & Frey, 1983) were omit-
do individual difference approaches. This assumption may be ted because they entailed idiosyncracies that render them difficult
more plausible with respect to some inductions—those that ap- to report in this form; those that hold some unique interest are
pear to avoid cognitive priming—than to others, as is noted in described in context in the text that follows. Similarly, some of
the discussion of the induction studies reviewed next. the articles cited in the Table are not abstracted fully there; ad-
ditional important findings are noted at various points below.
Mood Induction Studies Some that are ambiguous or redundant are not mentioned in
Samples for these studies are rather uniform, consisting usually either the table or the text. Missing from Table 1 are also several
of normal undergraduates, but the array of tasks and memory unpublished studies described by Gilligan and Bower (1984) or
variables shows the same diversity as seen in the studies reviewed by Mayer and Bower (1985).
234 PAUL H. BLANEY

Table 1
Induction Studies Relevant to Mood-Congruent Memory

Study Induction and design Dependent variable(s) Results

Bower, Gilligan, & Monteiro Hypnosis; EL vs. DEP; various Recall of positive vs. negative Congruence with exposure
(1981, Studies 1-5) designs elements in narrative story mood, not recall mood
(Studies 1-5)
Estimates of frequency of positive Congruence with recall mood,
vs. negative elements (Study 3) not exposure mood
Bower & Mayer (1985) Hypnosis; EL vs. DEP at Recall of positive vs. negative Congruence with exposure
exposure crossed with EL vs. words mood, not recall mood
DEP at recall
Bower, Monteiro, & Gilligan Hypnosis; EL vs. DEP; within- Frequency of positive vs. negative No difference with regard to
(1978; Studies 1-3) subject word recall mood at recall
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Order of positive vs. negative word In 2 of 3 studies, subjects


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recall recalled congruent prior to


noncongruent words
Brown & Taylor (198 5) Velten and memory elicitation; Recall of words differing in EL subjects recalled less
EL vs. DEP at exposure positivity negative material than DEP
crossed with EL vs. DEP at subjects
recall
D. M. Clark & Teasdale Music; EL vs. DEP; between- Recall of words differing in Among men, no mood-
(1985, Study 1) subjects positivity congruence effects; among
women, EL subjects recalled
more pleasant than
unpleasant words; reverse in
DEP subjects
D. M. Clark, Teasdale, Music; EL vs. DEP; between- Latency of word/nonword No interaction between mood
Broadbent, & Martin (1983) subjects discrimination of positive vs. and word type
negative words
Subsequent word recall EL subjects recalled more
negative than positive words;
reverse trend in DEP subjects
M.S. Clark & Waddell (1983) Success vs. failure vs. NEUT; Positivity of subjects' reports of In 2 of 3 situations, success-
between-subjects likely thoughts in 3 hypothetical induction thoughts more
situations positive than NEUT
condition; no failure-NEUT
difference
Coleman (1975) Velten; EL, DEP, and control; Positivity of free associations EL subjects' associations were
between-subjects more positive than DEP
subjects'; neither differed
significantly from controls
Forgas, Bower, & Krantz (1984) Hypnosis; EL vs. DEP; Amount recalled with regard to DEP subjects recalled more
between-subjects prior stressful vs. comfortable about stressful experiences;
EL subjects recalled more
with regard to comfortable
experiences
Gerrig& Bower (1982) Hypnosis; EL vs. anger; Tachistoscopic recognition No differential impact of mood
between-subjects threshold as a function of word on threshold as a function of
positivity word positivity
Gotlib & McCann Velten; EL, NEUT, and DEP; Recall of adjectives varying in No significant difference
(1984, Study 2) between-subjects affective tone
Isen, Shalker, Clark, & Karp Success vs. failure at exposure Recall of positive, negative, and No difference in recall of
(1978, Study 2) crossed with success vs. NEUT trait words negative words; no effect of
failure at recall induction at exposure;
success at recall resulted in
more positive words recalled
Laird, Wagener, Halal, & Posturing; Study 1, anger vs. Recall of affectively toned For subjects for whom the
Szegda( 1982; Studies EL; Study 2, fear vs. anger sentences manipulation worked, recall
land 2) vs. DEP; within-subject was mood congruent
Madigan & Bollenbach Velten; between-subjects; Study Studies la and Ib: positivity of Studies la and Ib: EL
(1982, Studies la, Ib, and 2) la: EL, NEUT, and DEP; personal memories; Study 2: condition memories more
Studies Ib and 2: EL and positivity of free associations pleasant than DEP; Study la:
DEP neither differed significantly
from NEUT condition;
Study 2: EL subjects recalled
more pleasant memories
than DEP subjects
Mathews & Bradley (1983) Velten with music; NEUT vs. Positivity of personal memories DEP more negative than
DEP; within-subject NEUT
AFFECT AND MEMORY 235

Table 1 (continued)

Study Induction and design Dependent variable(s) Results

Mecklenbrauker & Hager Velten; EL and DEP at Recall of positive vs. negative No evidence of mood
(1984) exposure crossed with EL elements in a narrative story congruence
and DEP at recall
Nasby&Yando(1982) Memory elicitation; EL, NEUT, Recall of adjectives varying in DEP induction at exposure
and DEP at exposure crossed positivity (only) differed from NEUT;
with EL, NEUT, and DEP at EL induction at exposure
recall and recall differed from
NEUT
Natale&Hantas(1982) Velten with hypnosis; DEP, EL, Affective tone of personal EL subjects recalled more
and NEUT; between-subjects memories positive and fewer negative
memories than did NEUT
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and DEP subjects


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Postman & Brown (1952) Success vs. failure vs. NEUT; Brightness recognition threshold of Failure subjects had lowest
between-subjects success, failure, and NEUT failure word thresholds;
words success subjects had lowest
success word thresholds
Riskind (1983, Studies 1 and 2) Posturing; EL vs. DEP; within- Recall latencies for positive vs. Significant or near-significant
subject negative personal memories mood-congruent effects
Riskind, Rholes, & Eggers Modified Velten; EL vs. DEP; Latencies in generating positive vs. Mood-congruent difference
(1982, extended report) between-subjects negative personal memories between positive vs. negative
memory latencies
Siegel, Johnson, & Sarason Velten; EL, NEUT, and DEP; Positive and negative recent events No significant difference
(1979) between-subjects marked on checklist
Snyder & White (1982, Studies Velten; EL vs. DEP; between- Positivity of recent life experiences EL subjects reported more
land 2) subjects recalled (Study 1) or checked off happy and fewer sad
(Study 2) experiences than DEP
subjects
Teasdale & Fogarty (1979) Velten; EL vs. DEP; within- Latencies in generating positive vs. EL subjects has shorter
subject negative personal memories latencies for positive
memories than DEP
subjects; no difference
between groups for negative
memories
Teasdale & Russell (1983) Modified Velten; EL vs. DEP; Recall of positive and negative trait EL subjects recalled more
between-subjects words positive than negative words;
reverse for DEP subjects
Teasdale & Spencer (1984) Music; EL vs. DEP; between- Recall estimates of frequency of EL subjects gave higher
subjects successes at prior task estimates than DEP subjects
Tfeasdale& Taylor (1981) Modified Velten; EL vs. DEP; Positivity of memories Mood-congruent differences for
within-subject happy and unhappy
memories
Teasdale, Taylor, & Fogarty Velten; EL vs. DEP; within- Positivity of memories Mood-congruent differences for
(1980) subject positive and (to a lesser
degree) negative memories
Wright & Mischel Memory elicitation; EL, DEP, Recall estimates of number of When veridical success was
(1982, Study 1) and NEUT; between-subjects successes at a prior task high, DEP subjects gave
lower estimates than EL and
NEUT subjects; when
success levels were low, EL
subjects gave higher estimates
than did NEUT and DEP
subjects

Note. EL = elation. DEP = depression. NEUT = neutral. As used in the results column, they refer to the induction condition, not necessarily to
subjects' actual mood state. See text for descriptions of the inductions. Unless otherwise specified, the induction was used during both exposure and
recall or during recall only. All studies used adults (usually undergraduates) with the exception of Nasby and Yando (1982), who used fifth graders.

As is evident in Table 1, six kinds of induction have been used in his or her past. In "posturing," the subject's face (and, some-
in relevant studies. Three of them—Velten, hypnosis, and suc- times, his or her body) is positioned by the researcher to conform
cess/failure—have been described above, in the context of their to the desired mood (e.g., a happy facial expression). Music and
use in research on state dependence. The remaining three require poturing seem least likely to result in cognitive priming, though
description here. In "music," as the name suggests, the subject some variations of the Velten procedure may minimize it too
listens to a musical recording deemed to have strong affective (cf. Teasdale & Taylor, 1981).
impact. In "memory elicitation," the subject is asked to achieve As is evident in the results column of Table 1, among the 29
the desired mood by dwelling on appropriate personal experiences articles reported (representing an even larger number of studies),
236 PAUL H. BLANEY

only one study reported results indicative of a mood-mcongruent induction; both the induction and the task stimuli dealt with
bias in recall (D. M. Clark et al., 1983), a finding that is discussed success or failure.
in a subsequent section. Three articles (Gotlib & McCann, 1984; Thus there appear to be two reasons not to view bias at input
Study 2; Mecklenbrauker & Hager, 1984; Siegel et al., 1979); as the source of mood-congruent recall findings: the absence of
reported no significant differences; none can be viewed as casting effects in the Gerrig and Bower (1982) and D. M. Clark et al.
much doubt on the replicability of the basic phenomenon. In (1983) studies, and the presence in Table 1 of recall mood-con-
the case of Mecklenbrauker and Hager (1984), the failure seems gruence effects in instances in which exposure mood was not
likely to reflect the fragility of the effect when the stimuli are varied (e.g., D. M. Clark & Teasdale, 1985; Forgas et al., 1984;
presented in narrative form, such that positive and negative ele- Laird et al., 1982; Teasdale & Russell, 1983) and even of one
ments are interconnected; the only induction finding supportive study (Isen et al., 1978) in which exposure mood was varied and
of mood congruence with such stimuli (Bower et al., 1981, ex- had no effect. On the other hand, there are studies in which both
posure mood-congruence results) was compromised by subjects' exposure and recall mood were varied and in which the results
control over exposure duration, and mood congruence appears indicate mood-congruent effects involving both exposure and
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difficult to demonstrate with such stimuli in individual difference recall (Nasby & Yando, 1982) or exposure but not recall (Bower
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research (cf. Hasher, Rose, et al., 1985). Neither Gotlib and et al., 1981; Bower & Mayer, 1985; Brown & Taylor, 1985).
McCann (1984, Study 2) nor Siegel et al. (1979) provide results Though this remains an unresolved issue, it should be noted that
that are truly negative regarding the existence of mood-congru- an examination of tabular material provided by Bower et al. and
ence effects, because each set of findings included nonsignificant by Brown and Taylor raises the possibility that recall mood con-
patterns consistent with mood congruence. In the case of Gotlib gruence would have been evident if different analyses had been
and McCann (1984, Study 2), the fact that the exposure pro- executed or sample sizes enlarged. (The relevant means in the
cedure they used probably discourages self-referenced processing Bower and Mayer study are not reported.) Note also that subjects
may also have accounted for the absence of a strong effect. in the Bower et al. studies (but not in Bower & Mayer's, Brown
This last explanation is, of course, the same offered to account & Taylor's, or Nasby & Yando's studies) apparently controlled
for the absence of a mood-congruent effect in Gotlib and exposure duration, so differential recall effects associated with
McCann's (1984, Study 1) individual difference study. In that exposure mood in Bower et al.'s research may not be specifically
context, the credibility of that explanation was enhanced by the mnemonic in nature.
existence of several studies suggesting that self-referencing may The D. M. Clark and Teasdale (1985, Study 1) finding that
be a prerequisite for mood congruence to emerge. In the case of mood congruence appeared demonstrable only in women raises
induction studies. Brown and Taylor (1985) addressed this issue some interesting questions. As noted above, those authors at-
directly (by incorporating the crossing of presence or absence of tributed their finding to the fact that the stimuli used were more
self-referencing with elation or depression during exposure and common in women's than in men's personal usage. If this is so,
recall in the design); though complete analyses are not reported, are there affectively valenced stimuli that are common in men's
it appears that congruence with exposure set mood occurred usage? If so, can mood congruence be demonstrated with such
only under a self-referencing set. In addition, Ingram et al. (1983) stimuli among men? Although a number of studies in Table 1
showed a similar effect of self-referencing among nondepressed in which mood congruence was reported used mixed gender
subjects (exposure and recall moods were confounded). samples, gender was not a variable in any except Clark and Teas-
Although no induction has been reported in which the effects dale's study, so the possibility that the many mood-congruence
of neutral-mood exposure set on mood-congruent recall has been effects noted therein reflect the behavior of female subjects only
reported, the recent study by D. M. Clark and Teasdale (1985; cannot be fully ruled out. The only showing of mood congruence
Study 1) may be relevant. Using a non-self-referencing exposure in a male sample was DeMonbreun and Craighead's (1977) in-
set, they showed a mood-congruent recall that was apparently dividual difference study, described in the previous section. Gen-
stronger when the positive and negative words to be recalled were der effects obviously require further research.
positive and negative personal descriptors as opposed to abstract Snyder and White's (1982) Study 2 findings deserve special
nouns. Moreover, D. M. Clark and Teasdale's (1985) positive note for their methodological implications. In that study, there
finding appeared only in female subjects, and in a subsequent was an induced mood-congruent effect on subject's responses on
study (Study 2) they demonstrated that the words on which the a checklist of recent personal events experienced. This raises
women were likely to show mood congruence were also words concerns regarding the literature on depressed persons' partici-
that women are much more likely than men to use in everyday pation in pleasant and unpleasant activities (e.g., Lewinsohn,
contexts. This suggests that what is a prerequisite for mood con- Youngren, & Grosscup, 1979), which typically relies on self-re-
gruence is not self-referencing set per se but rather some ability port. Stone (1981) has argued cogently that retrospective distor-
of the stimuli (however presented) to contact the subject's cus- tion of events due to depression is especially likely when open-
tomary evaluative construct system. Self-referencing may be one ended reports are used, but Snyder and White's Study 2 results
way of enhancing this. suggest that the checklist format does not completely eliminate
Two additional failures to show mood-congruent effects in such distortion. Procidano and Heller (1983, Study 2) have pre-
Table 1 arose with respect to input-processing rather than mne- sented findings that raise similar misgivings regarding the liter-
monic variables (D. M. Clark et al., 1983; Gerrig & Bower, 1982). ature on social support and depression.
The only successful demonstration of mood congruence in input If mood change is responsible for changes in the bias in recall,
processing (Postman & Brown, 1952) appears explainable on the one would anticipate that the extent of mood-congruent recall
basis of the content-priming (rather than affective) impact of the would be associated significantly and exclusively with the extent
AFFECT AND MEMORY 237

of mood change. This has been checked in a few of the studies In short, although stimuli in state dependence studies may be
in Table 1, by including in the design the assessment of prein- affectively neutral and although stimuli in mood congruence may,
duction as well as postinduction memory bias data (Mathews & in principle, have been experienced by the individual only during
Bradley, 1983; Riskind, 1983;Riskindetal., 1982). Results have neutral moods, the first of these two stipulations is sometimes
been consistently and unexpectedly negative. Somewhat similarly, violated, and the latter of them often—perhaps always—is in
Gilligan and Bower (1984) have summarized unpublished find- the research arena. It is even more likely that they are violated
ings suggesting that the extent of mood congruence is unrelated in uncontrolled contexts (i.e., real-life situations).
to the intensity of the induced mood. Two possibilities for such Two reports of ostensible mood-congruence effects have in-
findings deserve mention. One is that some kind of threshold cluded'arguments to the effect that state dependence cannot ac-
effect is operating—that mood-congruent memory requires a count for the findings presented. Madlgan and Bollenbach (1982)
particular mood strength, beyond which there is no further in- have suggested that their findings of differences in the hedonic
crement in the effect. The other is that the crucial impact of the tone of word associations as a function of affective state (Study
i inductions is not on mood but on some other variable. One 2) could not be state-dependent effects because word associations
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version of this latter possibility was referred to above as involving rely on semantic memory whereas state dependence is a function
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"priming," that is, that the content of the induction lowers the of episodic memory. This argument, although not trivial, is less
threshold for access to particularly thematic material, and was than conclusive, however, because it would be difficult to rule
used in the suggestion that Postman and Brown's (1952) findings out an "episodic" component in word-association behavior. Sec-
may have been due to the similarity between the content of the ond, Laird et al. (1982) suggested that state dependence could
induction and the content of the to-be-remembered material. not account for their own Study 2 results, because they ostensibly
The question of what the real impact of the mood inductions is held mood state constant during initial exposure to the affectively
is covered in a subsequent section. valenced stimuli. This too is reasonable but not conclusive, be-
cause it is possible that—even though facial expression was kept
constant—the affectively toned material did result in some mood
State Dependence Versus Mood Congruence fluctuations during exposure.
There are two additional lines of reasoning one could use in
Thus far I have presented designs and analysis as if they clearly advocating the separate existence of mood congruence. First, if
address the phenomenon of state dependence or the phenomenon mood-state dependence can be shown (and it cannot always; see
of mood congruence. The question that must be asked is whether Bower & Mayer, 1985; Wetzler, 1985) the successful demonstra-
the implied distinctiveness of these two phenomena withstands tions are usually limited to interference contexts (Bower et al.,
close scrutiny. In particular, could one be seen as subsuming the 1978; Schare et al., 1984); the mood-congruence literature has,
other? however, used paradigms lacking an apparent interference com-
In this vein, I noted in an earlier section that Weingartner et ponent, except insofar as interference is an inherent aspect of
al.'s (1977) results—indicating that subjects experiencing strong free-field memory experience. Second, if one relies on state de-
mood shifts were better able to regenerate associations first gen- pendence as an explanation for mood congruence, there is still
erated in same as opposed to different mood—could be seen as the question of how any state got there originally. It appears
reflecting either mood congruence or state dependence. That is, logically necessary to posit a link between particular classes of
the enhanced ability of subjects to recall what they generated events and/or appraisals and particular classes of moods. If, then,
when last in a given mood was (a) because what was congruent the hedonic tone of events is somehow causally linked with
with that mood at first exposure was still congruent with it at moods, it seems plausible that there could be a link between
subsequent exposure, or (b) because return to that mood helped moods and hedonic tone of memories, hence mood congruence.
remind subjects of the material they were thinking of when last What seems clear is that there exist either mood-congruence
in that mood, irrespective of content. effects or state dependence effects disguised as such, the former
The very same ambiguity arises for a number of the studies being the more likely of the two. The findings regarding these
reported in Table 1, however, such that evidence ostensibly sup- effects are the subject of the following comments. For conve-
porting mood congruence can he viewed as reflecting state de- nience, I refer to them simply as mood-congruence findings.
pendence. For instance, Teasdale et al. (1980) reported that
memories of past life events were somewhat congruent with af-
Mood Congruence: Asymmetry of Effect
fective state during recall. Although this might reflect mood con-
gruence, it could also be that subjects were simply remembering Given the stereotype of the depressed person as full of negative
events that had occurred when they were previously in the given thoughts, it would make the most intuitive sense if a strong swing
mood—that is, the happy memories subjects generated while toward unpleasant content were associated with depression in
happy were memories of events that had occurred while the per- the studies reported. This was not exactly what happened in
son was happy (state dependence). In short, in the absence of most studies reviewed. For instance, the actual mean for hap-
control over or monitoring of a person's mood history during piness ratings of memories generated by depression-induction
past experience with stimuli, one cannot rule out a possible role subjects in Teasdale and Taylor (1981) is —0.12 on a scale of — 3
for state dependence. This line of reasoning is obvious with regard to +3. Although this mean is significantly lower than the mean
to findings such as Teasdale et al.'s (1980), but it could probably for those given by elation subjects, it suggests in more absolute
be made to account for most or all other finds that ostensibly terms that the memories were rather neutral or balanced. This,
support mood congruence as well. however, must be seen in light of the fact that the depression
238 PAUL H. BLANEY

inductions themselves may not have succeeded in generating Mood Congruence: Might It Be Motivated?
much depression. For instance, in Teasdale and Taylor (1981)
the actual mean despondency rating generated by depression- A commonly verbalized and perhaps universally accepted as-
induction subjects was 48.4 on a scale of 0-100. Such data, cou- sumption is that mood-congruent recall is an automatic, nonef-
pled with the typical absence of neutral or no-induction controls fortful, unmotivated phenomenon. Although this may be an ap-
and with evidence of the weakness of the Velten depression in- pealing and reasonable point of view, it has not been assessed
duction (cf. Henderson & Lohr, 1982), suggest that a large portion directly. There are several lines of reasoning that call this as-
of the mood-congruence data may be relevant to elation but not sumption into question, and they are addressed in this section.
to depressive affect, much less to clinical depression. For the most part, each one of them applies to only a subset of
The related studies on clinically diagnosed depressives clearly the studies in which mood congruence has been demonstrated,
provide the desired relevance, but they too fail to portray as but taken together they raise major questions about the phenom-
much negativity as might be expected. For instance, even when enon.
at the more depressed of their levels within the diurnal cycle, Congruence in the service of esteem repair. Here the line of
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D. M. Clark and Teasdale's (1982) depressed inpatients recalled reasoning pertains to overrecall of negative material among de-
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experiences having a mean unhappiness rating of a mere —0.34 pressed individuals. The suggestion is that subjects recall the
on a scale of —3 to +3. material because they have focused on it in order to rebut or
One is tempted to conclude that the selectivity of depression neutralize it.
really involves a drift away from positivity toward neutrality. There is one induction study—not recounted in Table 1 be-
This would probably be premature given the existence of evidence cause of its unique characteristics—that seems best interpreted
of distortion of a truly negative sort (e.g., Gotlib, 1981, 1983) in this fashion. Specifically, Wyer and Frey (1983) used a success
and in the absence of a metric for knowing how negative some- or failure manipulation, after which subjects were exposed to
thing has to be before it is "really" negative. Moreover, what material that, rather than being intrinsically positive or negative,
may be crucial is whether there is at least one truly unhappy dealt with the credibility of the test on which the success or
memory, a consideration that is obscured in means of ratings failure feedback had been based. Subjects were presented with
(R. Ganellen, personal communication, July 16, 1984). a series of pro- and antitest arguments, and their incidental recall
There are also, however, repeated instances of an asymmetry for these arguments was assessed. These assessments indicated
in depressive selectivity in the mood-congruence literature, one that failure subjects had better recall for pro-test arguments than
in which pleasant material appears more affected than does un- did success subjects. This recall pattern can be viewed as mood
pleasant, including the following: DeMonbreun and Craighead's congruent. However, the researchers also considered the impact
(1977) and Finkel et al.'s (1982) finding that only when the stim- of the success or failure manipulation on subjects' views regarding
ulus frequency balance is rather positive is it distorted by de- such tests. Feedback indicating poor performance increased sub-
pressives; Breslow et al.'s (1981) finding that depressives show a jects' disparagement of the reliability and validity of such tests,
deficit in recall of positive themes only; Isen et al.'s (1978, Study as would be expected if subjects were seeking a self-protective
2) and Nasby and Yando's (1982, Study 1) finding that induced external attribution for their failure. That is, this derogation of
depression results in a deficit in recall of pleasant words only; the test would appear to reflect an antidepressive process. The
Teasdale and Fogarty's (1979) finding that mood inductions result presence of both a mnemonic mood-congruence effect and an
in differences in recall latencies for pleasant memories only; apparent antidepressive effect in the same group may indicate
Teasdale et al.'s (1980) finding that mood inductions result in that the memory effect, although ostensibly automatic and mood-
differences that were significant for positive memories only; and perpetuating, instead resulted from subjects having focused
Natale and Hantas's (1982) finding that a depression induction heavily on self-derogatory information in order to counter it.
reduced positive but did not increase negative memories. Note It would require some strained reasoning, of course, to account
that this list includes studies involving diagnosed clinical depres- for all demonstrations of mood congruence in ways that parallel
sion. the line of reasoning just offered. In particular, it is hard to imag-
The meaning of this pattern is unclear, but there are two other ine that happy subjects would focus on happy materials in order
literatures with which it appears somewhat consistent. The first to rebut that happiness; mood congruence is, after all, most
is that indicating that in normals there is a tendency for memory clearly evident with elation. On the other hand, the foregoing
and perception to be normatively biased in the positive direction. line of reasoning does appear plausible for one situation in which
Matlin and Slang (1978) have reviewed the literature on this and, mood-congruent recall effects appear particularly strong: when
from the viewpoint of memory research, the most interesting the stimuli are personally evaluative adjectives, presented with
finding they cite is an unpublished one by Matlin and Underbill a self-referencing set to individuals assessed or diagnosed as de-
indicating that normals rehearse pleasant more than unpleasant pressed.
words in a recall task. The second is the literature on self-judg- Congruence in the service of self-improvement. Somewhat
ment responses (e.g., Lewinsohn et al., 1980; Rozensky, Rehm, similar to the foregoing is the suggestion that some individuals
Pry, & Roth, 1977) indicating the same tendency for normals' may focus on negative personally relevant material as part of an
performance to be positively biased and depressives' relatively attempt to identify and overcome their own weaknesses. Cooney
neutral, as noted in the memory literature. As Isen (1984) has and Zeichner (1985) used this reasoning in accounting for data
noted, some instances of asymmetry may reflect the presence of indicating that Type A individuals show a negative recall bias.
affect-reducing control efforts in the case of depression but not Research dealing more directly with the relevance of this rea-
elation; this class of effects is discussed in a later section. soning to mood-congruent recall is lacking.
AFFECT AND MEMORY 239

Congruence in the service of self-verification. In a much earlier likely that the paradigms used in these studies did not provide
section I noted that subjects diagnosed/assessed as depressed in- subjects with an opportunity to enhance the mood state as re-
evitably differ from one another in a number of respects other quested by the experimenter, or, if they did, that the dependent
than current mood state, most notably in self-image. There is a variables were not sensitive to subjects' efforts to comply with
growing literature (cf. Swann, 1983) indicating that there may the request; this would account for the absence of mood-con-
be motivational forces fostering the confirmation and mainte- gruent results in these studies.
nance of a stable self-image, even when that self-image is negative. Apparent means of escape from this ambiguity would be to
Such forces could certainly underlie some instances of ostensible rely on inductions that do not involve requests that the subject
mood-congruent bias. feel a given mood. Success or failure and posturing inductions
Evidence indicating that self-image was more important than typically do not do so, so evidence of mood congruence that
mood per se in fostering congruence would he consistent with arises from them cannot be seen as arising from compliance
this possibility (though by no means conclusively supportive of motivations. However, both of these inductions have problems
it). The findings of Kuiper et al.'s (1985) study are of interest in of their own. In the case of success or failure, the problem arises
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this context. They found that mood-congruence effects were not from the likelihood (noted in an earlier section) that the induction
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evident in depressed persons who lacked a depressive cognitive may prime specific cognitive contents. In the case of posturing,
style. The somewhat parallel results of Martin et al. (1983) with the induction may set forth a separate motivational process, as
neuroticism have been cited in a previous section. The relations indicated in the next section.
between cognitive style or neuroticism and self-image are unclear Mood congruence as misattribution. Here the concern is that
but probably close. placing an individual in an affectively linked postural position
On the other hand, two studies indicate that intraindividual provides him or her with internal cues indicating the presence
changes in mood are accompanied by apparent changes in affect- of an affective state without also providing a sufficiently salient
relevant memory (D. M. Clark & Teasdale, 1982; Hammen et explanation for those cues. If one assumes that such unexplained
al., in press). If one assumes that self-image is stable, these studies cues set forth a motivated search for data that might provide an
cast doubt on the view that all ostensible mood congruence is attribution for those cues, quite possibly there would then be a
self-image related and thus potentially fostered by self-verification selective attention to stimuli congruent with the to-be-explained
motives. The numerous induction-based demonstrations of mood cues.
mood-congruent memory may also be seen as undercutting this Indeed, research has appeared that suggests that memory may
line of reasoning, but as is noted next, these induction studies be biased by such "misattributional" processes. Specifically,
have their own sources of ambiguity. Schwarz and Clore (1983) have reported two studies in which
Congruence as subject compliance. Here the concern is that they varied both positive and negative mood and the availability
incidental aspects of common mood inductions may instill tem- of an explanation for that mood. Results indicated that under-
porary motivational forces that set the stage for ostensible mood- graduates in whom a relatively negative mood state was induced
congruence findings. used contextual cues in a fashion that apparently mitigated or
Specifically, a major problem with induction studies using the exaggerated the effect of that mood state on judgments of general
Velten, hypnotic, musical, and memory elicitation procedures happiness and life satisfaction, depending on which cues were
arises from the fact that these inductions typically entail the ex- readily available. No comparable effect of contextual cues was
plicit instruction to the subject that he or she try to feel the evident for positive mood states, presumably because such states
specified mood. Such instructions may be the equivalent of saying are expected and hence require no explanation. In short, mood
to the subject: "Even though when faced with depressive affect cues that lack a salient explanation may instigate a search for an
you typically let it decay or act to counteract it, this time do explanation, and what ensues may result in a mood-congruent
what it takes to keep the depression going." This concern is not, bias. This may he what accounts for Laird et al.'s (1982) and
incidentally, to be confused with the prosaic "demand charac- Riskind's (1983) mood-congruent results using posturing ma-
teristics" issue discussed effectively by Gilligan and Bower (1984; nipulations, and it involves a process that is motivated rather
see also D. M. Clark, 1983), which has to do with whether or than essentially mnemonic and automatic.
not induced moods are real. Instead, the point is that, granted Comment. The gist of the foregoing subsections is that few
that a given mood state has been successfully induced,6 subjects' if any mood-congruence findings give results that are totally un-
may be behaving as they do because of the mood only or in part ambiguous; each research approach has some feature that renders
because of the instruction to adopt and maintain that mood. results emerging from it somewhat less clear than first impressions
The major implication of all of this is that subjects in mood- would suggest. Although it may seem unlikely that enough of
congruent memory studies using these inductions may well have
seen their participation in the recall task as providing an oppor-
tunity for them to bias their behavior in a way that helped them 6
The evidence of Snyder and White's (1982, Study 3) research suggests
comply with the experimenter's "feel-the-mood" instructions,
that this proviso is essential, that is, that mood change is necessary, even
with the mood-congruent results arising in part from this com-
if not sufficient. In that study, "feel the mood" instructions were followed
pliance.7 Somewhat supportive of this line of reasoning is the
by an innocuous "induction," and no evidence of mood congruence en-
consistent absence of mood-congruent findings in studies using sued.
these inductions with respect to the initial processing of affectively 7
Isen (1984) raised this possibility regarding hypnotic inductions but
laden stimulus input (D. M. Clark et al., 1983; Gerrig & Bower, did not note its possible relevance to Velten, memory elicitation, and
1982; Gotlib & McCann, 1984, Study 2 latency data). It appears musical inductions.
240 PAUL H. BLANEY

these alternative explanations are correct such that mood-con- (1985) considered the recall performance of undergraduates cat-
gruent findings never reflect an automatic process, the standard egorized with respect not only to depression level but also to
of due scientific caution entails the requirement that these various vulnerability, assessed in terms of a measure of depressogenic
explanations receive further empirical consideration in the future. attributional style. If individual differences in cognitive style were
crucial, one might expect that nondepressed individuals having
a depressogenic style might show the same memory bias shown
A Cause of Depression? by depressives, but this result was not obtained. The second rea-
son is purely logical, rather than empirical. The problem becomes
Whatever the specific nature of mood-based mnemonic con- evident when one observes that the mood-congruence effect is
gruence, it seems clear that its relevance to clinical depression apparently normative in the laboratory, whereas in the real world,
is that it may reflect a phenomenon that, when active, contributes entrenched depression is fortunately a thoroughly nonnormative
to the perpetuation or exaggeration of existing mood states. Even consequence of negative affective states. That is, if depressive
if depression results only in a screening out of positive material, mood congruence can be demonstrated in "normal" individuals,
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this would likely result in a shift in the balance toward negative and if one assumes that mood-congruence effects require a par-
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material, which in turn might foster depression even in a non- ticular cognitive predisposition, then one must assume that most
depressed person. It seems likely that mnemonic selectivity occurs normals have the cognitive predisposition. Instead, normal in-
in depressed persons and that it contributes to the vicious cycle dividuals appear to be able to recover from most occurrences of
of deepening depression. Virtually every author cited thus far even intense negative mood states.
has alluded to such a possibility, and this line of reasoning has There is an additional aspect of Ingram's (1984b) variant of
received an elaborated statement in Ingram's (1984b) recent network theory that may be crucial in providing the answer:
theoretical article. Ingram has suggested that mood-congruent mnemonic rever-
However, the weakness with mood congruence alone as an berations are subject to natural decay under normal circum-
explanation for the cause of depression is that it tends to explain stances. Positing such a decay allows one to accept that mood
too much. That is, the prediction is that, once one starts to drift congruence immediately after mood induction is normative while
away from a neutral mood, there is an inexorable force hindering also acknowledging that the depressogenic effects of such mood
a return to "normal" mood, drawing one farther and farther in induction are not. Because Ingram also posited a role for indi-
the aberrant direction (at least in the absence of a countervailing vidual differences in the persistence of mood-congruent rever-
external event powerful enough to pierce through the veil of berations, his model appears to have the potential for accounting
selectivity). To be satisfactory, a model must provide some way both for the prevalence of mood-congruent memory and for the
of accounting for (a) the fact that most persons would probably fact that mood states are usually, but not universally, brief. How-
be judged as being in a relatively neutral mood at most times, ever, he presented no data addressing either the proposed nor-
and (b) the fact that most mood states, including even the most mative decay of mood-congruent reverberation or the role that
severe of clinical depressions, are not permanent. That is, in its individual differences play in preventing the decay from occurring
most straightforward form, the selective-memory model accounts in some persons.
for only a subset of affective changes and, in particular, fails to Indeed, no research directly addressing these issues has evi-
account for the fact that dysphoric states are usually time limited. dently been done, though there are findings of indirect relevance.
Two variables seem to have some obvious potential in ac- Specifically, there is evidence that the affective consequences of
counting for the dilemma. The first is the severity of the affective mood manipulations are normatively quite brief (Frost & Green,
state, with more extreme states presumably having the greater 1982;Isen&Gorgoglione, 1983;Ranieri&Zeiss, 1984)andthat
potential for self-perpetuation. The most relevant findings on individual differences (though not necessarily those suggested by
induced (Gilligan & Bower, 1984) and clinical (Bradley & Ma- Ingram) influence the magnitude of mood-induction effects (e.g.,
thews, 1983) depression fail to support this view—affective ex- Baucom & Danker-Brown, 1979; Richardson & Taylor, 1982).
tremity was not associated with extent of mnemonic bias—but Weiss, Glazer, Pohorecky, Bailey, and Schneider (1979) have
it bears continued consideration nonetheless. noted that even in animal studies, where analogue-depression
The second involves individual difference variables related to inductions are more severe than is permissible with humans, the
depression, for example, cognitive styles labeled "depressogenic" resulting depressoid states are ephemeral. D. M. Clark et al.'s
in related literatures. Teasdale and Russell (1983) have suggested (1983) failure to obtain induced mood congruence in incidental
that whether or not the vicious cycle of "depression —> negative learning (see Table 1) may be of relevance given that their research
cognitions —* depression, and so on" does, in fact, occur is "de- procedure dictated an unusual delay between the induction and
termined by the types of cognitions that become accessible once the recall task. That is, that delay may have permitted the pre-
the person is depressed" (p. 170). Ingram (1984b) has similarly dicted decay to occur.
implicated preexisting differences in self-concept, and, though In fact, however, there was more than a mere failure to show
she couched it in different terms, Alper (1948) had much earlier mood-congruent recall in D. M. Clark et al. (1983): there was a
made a comparable suggestion. This appeal to preexisting in- reversal, a significant mood-z'ncongruent effect. This suggests not
dividual differences may add a needed subtlety to the basic notion so much a passive decay process as some kind of active regulating
of mood-congruence effects fostering mood perpetuation, but process, one that might effect a kind of overshoot. Though Clark
there are two reasons not to rest too much hope on it, at least et al.'s reversal may not be replicable, it should perhaps come as
without modification or elaboration. First, there are disconfirm- no surprise if it is, because a number of writers (e.g., Bower,
ing results from one relevant study. Specifically, Kuiper et al. 1981; M. S. Clark & Isen, 1982; Ingram, 1984b) have suggested
AFFECT AND MEMORY 241

that runaway (ostensibly automatic) mood-congruent reverber- to examine instances of their personal failures than did psychi-
ations may normatively be halted by controlled, purposive efforts. atric controls. This may be a very overt manifestation of a failure
Somewhat similarly, Solomon (1980) has suggested that depar- to counteract automatic mood-perpetuating forces.9 Hammen
tures from an affective set point initiate an opponent process, (1977), however, failed to obtain a comparable difference in a
the action of which routinely results in a temporary overshoot comparison of depressed versus nondepressed undergraduates
in the direction opposite to the original deflection.8 (categorized on the basis of self-report), and Gasparikova-Krasnec
Note that these two explanations for the normative subsidence and Post (1984) failed to show any interaction between depressive
of mood-congruent reverberations—decay and control—are not status in undergraduates and desire for positive versus negative
mutually exclusive. Ingram (1984b) has suggested a role for in- feedback (assessed in terms of number of tokens spent by subjects
dividual differences in each, with control becoming important to receive that feedback). More consistent with Roth and Rehm's
when decay fails. The evidence relevant to controlled processes findings are McDowall's (1984, Study 2) results indicating that
is reviewed next. mood-congruence effects are absent when depressed subjects are
coerced to attend fully to pleasant and unpleasant stimuli.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.

In related induction research, Mischel, Ebbesen, and Zeiss


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Antidepressive Controlled-Memory Functions


(1973) failed to find a difference between depression-induction
The aspect of network theory that is most relevant to the notion and neutral-condition subjects in time spent on complementary
of antidepressive processes arises from the distinction between versus uncomplementary information (though elation-induction
automatic and controlled (or effortful; cf. Hasher & Zacks, 1979) subjects spent more time with the positive material than both
processes in memory (e.g., Bower, 1981; M. S. Clark & Isen, other groups and depression induction may not have been suc-
1982). Mood-influenced selective recall is said to be automatic, cessful in inducing depression). Bower (1983) reported an un-
and efforts to overcome the distorting effects of this selectivity published study by Kelley in which depression- and elation-in-
are said to be controlled. That is, lasting depression would be duction subjects were asked to look through a series of pictures,
expected to occur when controlled processes fail to undo the some of sad scenes and some of happy ones. The elation-induction
automatic tendency of dysphoric mood to perpetuate and/or subjects spent more time with the happy pictures than the sad
magnify itself. As noted previously, the automaticity of mood- ones, whereas the reverse was true for the depressed subjects.
congruent forces is presumption rather than fact, and in this Finally, using two different mood inductions, Sutherland,
section I accept that presumption as a point of departure for Newman, and Rachman (1982) showed that subjects who were
discussion. asked to think an "intrusive" thought (e.g., a very sad memory),
A strong confirmation of the claim that self-control techniques then to remove the thought from awareness, took longer to do
are crucial in overcoming negative mood perpetuation would so in depressed conditions than in elation conditions; no differ-
require a comparison between dysphoric persons who soon get ence was noted between groups with regard to the removal of
better with those who do not on variables having to do with neutral thoughts. The lack of neutral mood conditions makes it
controlled processes (e.g., rehearsal, organizational processes), impossible to know if the effects shown by Kelley (Bower, 1983)
with the prediction that the two groups would show differences and by Sutherland et al. (1982) involve depression, elation, or
as a function of the affective valence of the material to be re- both.
membered. For instance, one might expect that persons on a Note that to the extent that there are mood-congruent findings
depressive decline would rehearse positive material less and/or with regard to the effects of inductions on rehearsal-related vari-
negative material more than would equally depressed persons ables, this makes it difficult to claim that rehearsal-related pro-
who prove to be on the mend. Cross-sectional comparisons be- cesses operate in a way that is distinct from mood-congruent
tween depressed and nondepressed persons on such variables "automatic" processes in memory. If rehearsal is an effortful
would be useful, though less definitive, because some of the de- control process, such findings would suggest that control pro-
pressed persons might be engaged in a soon-to-be-successful cesses too are normatively mood congruent, such that it would
controlled process. be difficult to say that such processes curb mood-perpetuating
Nothing of this sort—prospective or cross-sectional—appears effects. Accordingly, it would thus be more difficult to claim that
to have been reported in the memory literature per se. Those control processes have any role in preventing the vicious de-
studies that have looked at controlled-memory variables as a pressive cycle from occurring, because such processes would seem
function of depression (e.g., Calev & Erwin, 1985; Davis, 1979; to be integral to that very cycle. Given the inconclusive nature
Davis & Unruh, 1980,1981; Ellis, Thomas, & Rodriguez, 1984; of the existing induction studies with respect to the impact of
Hasher&Zacks, 1979, Study 4; lavecchia cfe Hasher, 1978;Leight depressive affect, however, this remains speculative.
& Ellis, 1981; Russell & Beekhuis, 1976; Weingartner, Cohen,
Murphy, Martello, & Gerdt, 1981) have not considered the af-
fective valence of material being learned. Conversely, the literature 8
The results of the only existing attempt to show that postinduction
reviewed above on mood congruence in memory that did consider
decline in depression reflects an opponant process (Ranieri & Zeiss, 1984)
affective valence did not include dependent variables of presumed
are unclear, for reasons that are instructive regarding the great difficulties
relevance only to controlled processes. in assessing the predictions of opponent process theory in such contexts
There exist several studies that, though not involving tradi- (see Ranieri & Zeiss's discussion).
tional memory variables, did include findings of relevance to the 9
This finding is as expected on the basis of the notion, alluded to in
notion of active rehearsal. Roth and Rehm (1980) reported a an earlier section, that depression involves purposive efforts to verify a
study in which depressed inpatients chose significantly more often negative self-image.
242 PAUL H. BLANEY

Note also that even when an individual is successful in using evidence of mood incongruence. Moreover, some of these in-
a strategy of thinking pleasant thoughts (even though his or her duction studies (Bower et al., 1981, Study 3; Teasdale & Spence,
dysphoric mood tended to draw his or her thoughts elsewhere), 1984; Wright & Mischel, 1982) used memory variables of direct
this might not have the desired antidepressive effect because there relevance to the notion of self-monitoring as it has been opera-
is evidence that mood, apart from influencing what is remem- tionalized in the literature inspired by Rehm's (1977) theory.
bered, may color affectively what is remembered (D. M. Clark Research on nonmnemonic variables has also shown mood con-
& Teasdale, 1982). This may account in part for why merely gruence where incongruence might be predicted by self-control
directing depressed persons' thoughts to pleasant memories is of theory. Specifically, Jones and Thelen (1978) have shown that
limited therapeutic value (Teasdale, 1978) and, similarly, directing depression inductions instigate an increase in self-critical behavior
nondepressed persons' attention to unpleasant aspects of their in normals.
lives is not necessarily depressing (O'Hara & Rehm, 1979). Two lines of reasoning may shed some light on the puzzling
More generally, given the lack of research addressing the role absence of mood-incongruent effects in normals. First, one can
of controlled memory processes in the shortening of depression, interpret the presence of an asymmetry discussed in an earlier
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it is premature to assume that these processes will provide the section—that induced depression-congruence effects in normals
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answer as postulated. Another possibility is apparent, namely seem weaker and less reliable than elation effects—as evidence
that whatever controlled processes are involved are unrelated or that depression-congruence effects are, in fact, mitigated by an-
indirectly related to mnemonic functions. Depression is not ex- tidepressive control efforts (Isen, 1984). Second, even if one ac-
clusively a disorder of information processing, and it may be that cepts the presence of unmitigated depression-congruence effects
persons overcome the distorting effects of the mood-memory as an immediate automatic response to a depression induction,
link by regulatory processes that implicate other aspects of it may be that normal subjects mount antidepressive control ef-
depression-related phenomena. The current literatures that forts subsequently, perhaps on ascertaining that usual mood-
probably are most relevant to such regulatory processes are (a) decay functions are failing and that their depression seems to be
survey research on ideal or normative ways of coping with stress persisting. Brief laboratory studies would not reveal such a pro-
and depression (e.g., Coyne, Aldwin, & Lazarus, 1981; Doerfler cess.
& Richards, 1983; Kleinke, Staneski, & Mason, 1982; Mitchell More broadly, the needs for future research include an im-
& Hodson, 1983; Parker & Brown, 1982; Rippere, 1977), (b) proved technology for distinguishing effortful from automatic
research in the attributional tradition (for extensive but discor- processes in memory. The roles that these two classes of effects
dant reviews, see Coyne & Gotlib, 1983, and Peterson & Selig- play are not likely to be clear if reliance continues to be placed
man, 1984), and (c) research stimulated by Rehm's (1977) self- on assessments at a single postinduction period. Rather, some
control model of depression (see Rehm, 1982, for a review). ebbing and flowing of effects is possible, and repeated monitoring
These literatures are not of direct-enough relevance to this of both mnemonic bias and of affect may be necessary. Adding
article to deserve further discussion, with the following exception. to the complexity of such attempts are (a) the likely presence of
One of the components of Rehm's (1977) theory is the claim individual differences in duration and sequencing of such effects;
that depression is due in part to defective "self-monitoring," that (b) the possibility that some instances of depression-congruent
is, negatively biased memory and attention. Much of the research effects may be controlled and motivated; (c) the fact that the
relevant to self-monitoring has already been reviewed in prior severity of affective state may be a crucial variable, limiting the
sections of this article. Somewhat ironically, those studies that usefulness of findings based on laboratory inductions in helping
ostensibly assessed the memory aspect of self-monitoring (e.g., us understand the effects of severe real-world adversity; and (d)
DeMonbreun & Craighead, 1977) qualify operationally as rele- the need to distinguish effects that are predicated on affective
vant to the question of mood-congruent memory and were ac- states per se from those related to variables that are correlated
cordingly reviewed in that context above. There is potential for with the presence of those states. The value of such research to
confusion regarding these studies and the phenomena they rep- an understanding of depression is likely to be maximized by a
resent, arising from the fact that Rehm (1977) and others have view in which mood-congruent memory effects—whether au-
used the "control" idiom to discuss phenomena that Bower (1981) tomatic or controlled—are seen in the context of the larger array
and others would presumably refer to as automatic. Compound- of depression-perpetuating and regulating processes of which they
ing the potential for confusion is the fact that cognitively oriented are instances.
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