ST.

CLARE COLLEGE OF CALOOCAN

Production Plan

Equipment’s and small wares

Chapter IV – Management Aspects

Mission

Vision

Our Core Values

Business Ownership

Organization and Chart

Duties and Responsibilities

Hiring and Recruitment

Rules and Regulations

Social Responsibilities

Chapter V – Financial Aspects

Startup Cost

Schedule

Financial Statement

Statement of Owner’s Equity and Balance Sheet

Appendices

Acknowledgement

Personal Data
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Executive Summary

For years, the people of the Philippines have been in grave danger of being in a
horrible condition. They are suffering from malnutrition; an unhealthy imbalance in an
individual’s which may result from a lack of certain nutrients being consumed or
starvation. The enterprise has witnessed a gradual decline in the number of children
eating healthy items like vegetables. Therefore, many children lack enough nutrition,
vitamins, and energy for everyday activities. The enterprise conducted research and
discovered that sweet potato leaves have numerous health benefits. Therefore, the
enterprise created an appetizer using sweet potato leaves as the primary component.

Crave D’ Made is a food-related manufacturing company. Bringing new items to the

market requires a manufacturing firm that generates profit by producing or generating
items from raw materials in such a manner that it produces affordable, high-quality, and
delightful cupcakes in a variety of flavors and sells them straight to customers. The
primary product is named "SweTato Cupcake," which is made from sweet potato leaves,
which are a strong source of vitamins B and C as well as energy and act as immune
boosters, strengthening the lives of future generations. The product will include four
distinct flavors in a box, including Uberload (Ube), Cheesyeasy (Cheese), Chokulit
(Chocolate), and D’Original (Sweet Potato Leaves) (Original Flavor). The enterprise
came up with the assorted flavors per unit, and it cost Php75.00 per box.

Crave D’ Made will sell its products online, allowing them to reach a larger customer
base. The enterprise plans to use Facebook, Instagram and Tiktok as primary selling
platforms, where they will be able to provide services and products as well as advertise
their offerings. To ensure that its orders are completed, the company established a pre-
ordering system. Crave D’ Made goal in promotion is to communicate information, raise
awareness, spark interest, and generate sales or favorable responses.

Chapter 1:

Introduction

Name of the Business

Crave D’ Made
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Crave D’ Made baking and ― my love. The enterprise name means ―baking with
love‖. They choose this kind of name because it fits the product that they served, which
is cupcake. They also make sure that their

Nature of the Business

Crave D’ Made is a manufacturing business that offers food products to the market.
A manufacturing type of business with a profit-making through production or creation of
goods from raw materials in such a way, creating reasonable yet good value and
delectable cupcake goods, with different variations and sells directly to its consumers.

Business Location

We locate our business along Camarin because we are catering Students, ByStander, and
other people.
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Business Logo and Tagline

The tagline of the enterprise is ―Bite your vibe to a healthy life‖ this is how the
enterprise wants to look forward to their customer since they want them to experience a
healthy cupcake that is made from sweet potato leaves. Do not judge the food by its
ingredients and how it tastes just by looking at it. The enterprise serves healthy and fresh
cupcakes to their customers that they will not even notice the sweet potato leaves inside.

Business Offerings

PRODUCT DESCRIPTION
NAME

Chocoolit Chocoolit is the chocolate flavor of our Sweet potato cupcake that Is
consist of mashed sweet potato, chocolate chips and chocolate icing

Cheesylicious Cheesylicious cupcake is consists of Melted cheese, grated cheese and

mashed sweet potato to maintain the uniquess and healthiness of the
cuprcake.
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Ube Yummy Ube Yummy consists of Ube Jam with mashed sweet potato to maintain
the uniquess and healthiness of the cuprcake.

Berryvery Berry Very is sweet potato cupcakae that consists of Flavored syrup like
strawberry with mashed sweet potato to maintain the uniquess and
healthiness of the cupcake.

Target Market

The enterprise aims for the household within the Vicinity of Camarin (Almar, La
Forteza, Zapote, Kiko, Matrix).

1. Target Market

The target consumers of the enterprise are household that have children with
middle to low income (ranging to 15,000 below up to 30,000 household incomes) that
are willing to purchase the product at an affordable price.

Parents who are experiencing difficulties feeding their children with healthy
snacks or food are also included in the scope of the target market. The enterprise’s
product will serve as healthy alternative dessert that compliments the children’s taste.
The targetmarket appeals to people of all ages, children to adults, who are interested in
purchasingdesserts and snacks, particularly cupcakes.

The enterprise will sell and distribute the product within the scope of chosen
inside the Vicinity of Camarin (Almar, La Forteza, Zapote, Kiko, Matrix).

2. Target Market’s Unmet Needs

Crave D’ Made is dedicated in producing a delicious and healthy dessert that

satisfies customer wants and boosts their overall satisfaction with the enterprise product.
Their main product, SweTato Cupcake, is made from sweet potato leaves which are rich
 ST. CLARE COLLEGE OF CALOOCAN
in vitamins and other nutrients that are beneficial to your health and may significantly
give energy to your bodies.

Crave D’ Made cupcakes are made with healthy ingredients that are essential to the
customer's well-being and enable them to meet all of their needs. The enterprise's goal
is to satisfy its customers by providing additional flavors to provide cupcakes with a
different taste for customers to enjoy while still receiving the same health benefits from
the main ingredient of the original SweTato Cupcake (sweet potato leaves flavor).

Furthermore, the enterprise's product needs to meet the demands of its consumers,
particularly when the customers are in the mood for some snacks. It should also be able
to offer desserts, particularly for events and occasions that are very noteworthy.
Therefore, the enterprise came to develop several varieties of their delectable SweTato
Cupcakes by adding icings (such as chocolate, cheese, ube, and strawberry flavor) and
by adding toppings that not only children but everyone would admire and enjoy eating.

Capitalization

Objectives

Crave D’ Made expects to attain the following targets:

• To provide our best service for the customers

• Serve freshly baked pastries that could satisfy both craving and hunger.
• To produce and sell high-quality flour-based food baked in an oven
• To deliver honesty, respect, and a good smile to our customers.
• To do our best in giving our customers a comfortable and home environment
• To provide a smooth, pleasant, and clean environment to customers.
• Ensure that we give our customers cravings each and every time they enter our store
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Chapter II

Marketing Aspects

Industry Analysis

Market Analysis

The Crave D’ Made industry remains very profitable and continues growing. Though they are in
the market today, we conceptualized our very own cupcakes with a twist as it is a popular
concept nowadays. Cupcakes is one of the favorite indulgences, so we set out to learn what
makes them so delectable. It is also in demand regardless of age. It is very easy to prepare,
serve, and to be consumed. Our love of cupcakes gives us the idea to start this business, a
little twist makes it more exciting and fun to eat. “Cupcakes” is a combination of sweet potato
leaves, purpleyam, grated sweet potato, chocolate, and overload cheese. Can be purchased at
75 pesos per package. We are located at La Forteza Subdivision, Caloocan City.

Target Market Profiling

Singles, Married Couples and Family – People who are married and between the ages of 30 to
40, who have either one or two kids or don’t have any kids are targeted for this resort. The
middle-aged people have sound financial income and will be interested in spending an
occasional weekend out for party or relaxation. The market is segmented based on the age
and lifestyle category of each group. Market is also segmented into various categories for
targeting different types of promotions and advertisements suitable for each target market
segment.
College Students-This segmentation is targeted for students of ages between 18 to 26.
2Students are more interested in swimming, teambuilding and relaxing. Bystanders- People or
person who passed by in the La Forteza subdivision. Elementary students - Kids who wants to
buy or taste our unique cupcake.

Competitors Analysis

Indirect Competitors
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∙ Truffle City Dessert Shop

Selling homemade chocolate truffles, dark chocolate brownies and truffle fudge cake.

Marketing Strategy
- They have a flash sale where you need to buy 2 so you can get 1 box for free.
- Content hash tag so that customers can reach them.

Strength and Weaknesses

- They have different variations ofsweetslike truffles, brownies, and truffle fudge cake.
- A little bit expensive.

∙ El Chubby’s Pizza

Fresh day. Fresh week. Fresh pizza every day.

Marketing Strategy
- Promoting their product through social media platforms.
- Making feedback and reviews of their customers to produce.
Strength and Weaknesses
- Affordable pizza.
- They offer one product and limited supply of a product a day.
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Marketing Mix

Ube Yummy consists of Ube Jam with mashed sweet potato to

maintain the uniquess and healthiness of the cuprcake.

Berry Very is sweet potato cupcake that consists of Flavored syrup

like strawberry with mashed sweet potato to maintain the
uniquess and healthiness of the cupcake.

Chocoolit is the chocolate flavor of our Sweet potato cupcake that Is

consist of mashed sweet potato, chocolate chips and chocolate icing
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Marketing Strategy
Cheesylicious cupcake is consists of Melted cheese, grated cheese and
mashed sweet potato to maintain the uniqueness and healthiness of
Online Selling the cupcake
The enterprise will use online
selling where they can reach the
range of their target market. The
enterprises will use Facebook, Instagram and Tiktok as their primary
channels of selling, where they can deliver services and products and where they can market
their products. To fulfill their order, the enterprise came up with a pre-ordering
system. Since their product is positioned on an occasional basis, this makes the customer's
purchase easy and gives better customer service. This system will give the
customer a visible view of the freshness of cupcakes after delivery. Another way to sell
products is through the visualization of product information, which is posted regularly
and with the help of customer reviews, to their products where they can attract buyers.

Chapter III-Technical Aspects

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Vicinity

Floor Plan/Store Perspective

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MARKETING 2023 2024
DEPARTMENT
2ND QUARTER 3RD QUARTER 4TH QUARTER 1ST QUARTER
ACTIVITIES
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR
Boosting of the
enterprise’s social
media platforms
Promotion and
advertersing the
enterprise product
offered through
social media
platforms
Establishing the
enterprise payment
method and
partnership with
various delivery
couriers.
Enterprise’s
marketing activities

Gantt Chart

PRODUCTION 2023 2024

DEPARTMENT
2ND QUARTER 3RD QUARTER 4TH QUARTER 1ST QUARTER
ACTIVITIES
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR
TESTING OF
PRODUCTS,
MATERIALS,
EQUIPMENT, AND
TOOLS
BUYING
INGREDIENTS
AND ALL
MATERIALS
NEEDED
 ST. CLARE COLLEGE OF CALOOCAN
START OF
BUSINESS
OPERATION
(PRODUCING,
SELLING, AND
DELIVERING OF
THE PRODUCT)
CHECKING OF
INVENTORY

Procurement Plan

To ensure that Crave D' made success in business, the Crave d' made support the day to day
operation and peak orders. we ensures that all Varieties and flavors of our cupcakes are
available anytime.

Product Place Order:

*Get feedback from the Customers.
*Online Reservations
*Expect Delivery time 30mins - 40mins.
*List the Quantity of Stocks.
* We accept online payment

PRODUCTION PLAN

A. Product Description

SweTato Cupcake is a 30% organic cupcake made from sweet potato leaves

with a twist of Sweet Potato Jam filling. This ingredient allows the enterprise to

give an essential benefit and offer a new flavor to the usual cupcakes that

exist in the market. It has a soft texture weighing 4 grams with jam and icing.
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It is 1.77 inches in height and 3.5 inch OD (outside diameter).

It is brown for the original flavor and color yellow white for its icing. Moreover, the

enterprise offers three (3) other flavors such as Ube, Cheese, and

Chocolate (brown,yellow, and violet for its flavored icing). These flavors allow

the enterprise open opportunities to offer other variants aside from the

original flavor of the product (with sweet potato leaves and sweet potato Jam).

The cupcake is made from all-purpose flour, and evaporated milk that gives a

Nice and moist texture with powdered sweet potato leaves being the

main ingredient. The enterprise used standard size and weight for the cupcake

to have space for icing and fillings adding value to it. Its brown, yellow, and

violet colors included on the cupcakes icings to match the flavors represent

the cupcake. For one unit, the entity has 4 different flavored cupcakes

(original, ube, cheese, and chocolate flavors).

Overall, SweTato Cupcake is a good source of vitamin B for eyesight and good

digestion, vitamin C for growth and development, and gives energy and boosts

immunity.

LIST OS EQUIPMENT’S AND SMALL WARES

 ST. CLARE COLLEGE OF CALOOCAN

Items Picture Price

Baking 4995 php

Oven
(Brand:
Xtreme)

Nutri Bullet 1800 php

Blender

Whisks (Set of 150 php

Stand
4pcs) 3120 php
Mixer

Piping Tips
(Set of 9pcs) 125 php

Kitchen 39 php
Scissors

Cooling Rack 380 php

(Set of 3pcs)
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Mixing Bowls 110 php

Flour Sifter 150 php

Cupcake Tray 153 php
Molder
(NonStick)

Measuring
Cups and 115 php
Spoons
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Ice Cream 160 php

Scooper
(Set of 4pcs)

Storage
Containers
(3 -4 pcs) 400 php

Stainless
Casserole 1,000 php
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Grater 100 php

Peeler
50 php

Depreciation Schedule (Production Supplies)

Chapter IV – Management Aspects

Mission
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The enterprise strives to provide healthy, high-quality pastries made

mostly from Sweet potato leaves and to earn customers’ trust by

maintaining product quality and establishing convenient service.

Vision

To be a well-known brand of healthy cupcakes in North Caloocan with

outstanding customer service and a sense of well-being.

Our Core Values

Crave D' Made is an equal opportunity environment characterized by our core values of
Customer Delight, Innovation, Passion for Excellence, Faith in God, Integrity & Teamwork.

Business Ownership

Duties and Responsibilities

The General Manager is the person who is responsible for enhancing efficiency

and increasing the departmental profitability while managing their

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company’s business.

Name Department Duties and Responsibilities

 Responsible for overseeing and
taking care of the business
operations.
 Communicating and instructing
each department heads
 Motivating and observing all the
members.
 Making strategic plans and
establishing policies
 Enhancing the overall business
General function.
Manager  Responsible for overseeing the
three departments. (Marketing
Department, Production
Department, and Finance
Department)
 In charge in checking the paper.
 Responsible in leading the
enterprise.
 In charge in maintaining the
unity of the enterprise.
 In control of giving tasks.

Chapter V – Financial Aspects

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Financial Statements

Projected Income Statement

As the table shown below, the enterprise projected its net profit for 5 years

operations. In 2022, they projected their net profit amounting to 20,118.49 pesos. In

2023, they have the projected net profit of 71,289.09 pesos. In 2024, they have the

projected net profit of 111,750.54 pesos. In 2025, they have the projected net profit of

108,829.73 pesos and lastly for 2026, they have the projected net profit of 153,850.50

pesos. It shows that the enterprise is still profitable in its operations from these

consecutive years

To ensure that Crave D' made success in business, the Crave d' made support the day to day
operation and peak orders. we ensures that all Varieties and flavors of our cupcakes are
available anytime.
 ST. CLARE COLLEGE OF CALOOCAN
Product Place Order:
*Get feedback from the Customers.
*Online Reservations
*Expect Delivery time 30mins - 40mins.
*List the Quantity of Stocks.
* We accept online payment

ORGANIZATIONAL PLAN

A. Ownership Structure

1. Legal Form of Business Crave D’ Made is a general partnership since it consists of

Two (2) members who jointly owned the firm. The enterprise agreement specifies

the terms of the partnership by establishing rules for profit/loss sharing, ownership

percentages, dissolution terms, and management rights.

Organizational Chart
ST. CLARE COLLEGE OF CALOOCAN