STARTUP – No BT (Good Trips only)

MERGER MANIA: VC EDITION

Co - Founders

Vinayak Sharma Viraj Singh Yadav Priyanshu Singhvi

THE STRATEGIST THE VISIONARY THE INNOVATOR
EXECUTIVE SUMMARY
Background, Problem Statement with impacts and example
How many students plan to go on trips within India
• Time and money seem to constrain all people.
They are balanced differently, but usually atleast
one of them makes it impossible to travel. Not
only most of us have to struggle with those, but
also when we found time and money for travel
often we are not satisfied with an offer.
• Despite all of those obstacles students seem to
travel, and travel a lot. Thanks to connecting few
sources of income they can use the time they
have in disposal and see different destinations
around them.
• The height of income could be the factor that
influences the amount of activities made in a
destination.
USP:
• Personalisation and Customisation
of the preferences and the filter
interface provided, acting as a
connecting link to the students
Executive Summary
How do they plan and manage their trips
• Students are very important part of tourism
sector, during semester breaks and holidays 1
out of every 7 student claims to plan a holiday
however there are a lot of factors associating
around this decision the most important one
being affordability.
• They usually plan their trip informally or on the
spot, or from social media marketing ads at
Instagram or FaceBook.
• Students have many motivations to travel on
holidays. They usually have a hedonistic desire
to “party and dance/drink” and engage in social
activities as meeting/being with
friends and relatives.
Cost Structure:
• Major costs involved are the partnerships
and collaborations with other facilitators of
our services, costs in handling the website
and remuneration to employees
The Model SWOT Analysis
Now if we take the scenario of Delhi
• The students of many universities and schools,
like the University of Delhi, IP University, etc.,
when their exams get over, tend to plan a trip
with their friends to chill and relax, but there is
paucity of any resolute planning.
• This creates an opportunity to grab this market
with limited budget, few resources and lack of
experience in these things.
Revenue Sources
• Revenue sources include subscription
services availed or a comparatively
higher fee charged for one-time
service, ad revenue to be considered
We follow a model of customising the preferences of
our customers by utilizing a filter interface

...and solved by a personalised filter interface, supported by

The main problem is...
elaborate marketing activities

YOUR TAILORED TASTE

POSITION ▪ Push Craft & Specialty portfolio

FOR ▪ Create unique experiences that increase demand
GROWTH from end-consumers

GOALS IMPACTED
Objective
To provide personalised ▪ Increase digitalization and allows for unique
EXCEL IN data- collection
services in the domain of EXECUTION
▪ Simplifies the communication of Carlsberg
trips and tourism
complex portfolio
especially for the college
students, sorted through a
filter interface for a STRENGTHEN
THE CORE ▪ Support the digital mindset
streamlined and
convenient experience

Executive Summary The Model

Summary SWOT Analysis
 SWOT Analysis

Giving personalized options and preferences ranked in the order of suitability, which is generated through our filter interface. The special focus on our
target audience, i.e., the student community. Also, the options provided by us are found very relevant to the students, the factors like the budget
possessed, the preferred location, the maximum amount of distance that you wish to travel, and the mode of travel that you wish to take.
S

Limited Availability: Our services will only be available in certain countries (India), which can be a limitation for customers who want to book travel
services in other parts of the world. Pricing: Our pricing is also a weakness, as some customers will find the prices to be higher than those of competitors,
since we are a Startup. Low Reach: in terms of partnerships with travel agents and planners because of our nascent situation.
W

The gap in the market lies because there are more off-the-rack holiday packages rather than giving complete flexibility to the users. Our target market
looks for complete flexibility and affordability combined with comfort where our interface is user-oriented and will provide the most optimal and efficient
holiday experience. The end of the COVID-19 pandemic also contributed towards augmenting travel, along with increasing independence in individuals.
O

There are a few competitors in the market space, challenges can be in terms of entry pricing strategy and creating value for our target customers.
Extensive marketing will be required in order to elucidate our proposition and niche in the market. The use of social media platforms along with some
catchy schemes or running deliberate trends in the market related to our industry would be the key. T

Executive Summary The Model

Summary SWOT Analysis