What is the meaning of COMMUNCATION?

A process by which people send messages or exchange ideas or thoughts with one another in a verbal and non-
verbal manner.

- Comes from the Latin word “COMMUNICARE” meaning to share, to unite or to have things in common.
- - “Communis” means commonness.
- Is a process. Dynamic, ongoing, continuous
- - employes many means: at many levels, for many reasons, with many people, in many ways.
- Involves interdependence
- Comprises a number of distinguishable parts (3 phases: expression, interpretation, response)
- Takes place within participants
- Varies from one communication to another

Concepts/Definitions
-Leagans (1961) – a process by which two or more people exchange ideas, facts, feelings, or impression in
such ways that each gains a common understanding of the meaning and use of messages.
-ROGERS (1983) – THE PROCESS BY WHICH THE MESSAGE IS BEING TRANSMITTED FROM THE SOURCE TO
THE RECEIVER.
-BROOKER (1949) – Anything that conveys meaning that carries a message from one person to another.
-THAYER (1968) – a MUTUAL INTERCHANGE OF IDEAS BY ANY EFFECTIVE MEANS.

Process of Communication
1. Sender generates an idea in mind.
2. Idea is converted into words, pictures, sounds, symbols or actions (ENCODING THE IDEA)
3. ENCODED IDEA is transmitted to the receiver.
4. Receiver receives the encoded message through the senses and perceives it in the mind.
5. Receiver decodes or converts the messages back into meaningful ideas in his own mind.

FACTORS THAT AFFECT COMMUNICATION

1. Communicator/Sender (Ang taong pinanggagalingan ng mensahe-Ang nagsasalita).
2. The Message Itself (Ang mismong mensahe)
3. The Channel of the Message (Saan nagdaan ang mensahe?)
4. Treatment of Message (Pagtrato sa mensahe)
5. Audience or Receiver of the Message (Mga Tagapakinig o Tumanggap ng Mensahe)
6. Feedback / Audience Response (Paano tinanggap ng tumanggap ng mensahe; Ano ang kanyang
tugon sa mensaheng tinanggap.)
- Acceptance Vs. Rejection (Tinanggap ba o hindi ang laman ng mensahe?)
- Mental vs. Physical Action (Pagkilos o Tugon ng Utak sa Mensahe)
- Remembering vs. Forgetting (Inalala ba o Kinalimutan ang Mensahe?)
- Right vs. Wrong (Tama ba o Mali ang Mensahe?)
7. Noise (Internal or External) Ingay sa loob – may ibang iniisip ang nakikinig; Ingay mula sa labas – mga
tunog, huni, na galing sa ibang nagsasalita.

CHARACTGERISTICS OF FEEDBACK

1. INTENTION (Layunin ng Nagsasalita at Nakikinig)

2. SPECIFICITY (Dapat isang paksa lamang ang tinatalakay ng nagsasalita)
3. DESCRIPTION (Dapat ipinaliliwanag nang husto kung ano ang paksang tinatalakay)
4. USEFULNESS (Kahalagahan ng Paksang Tinatalakay)
5. TIMELINESS (Ang paksa bang tinatalakay ay nasa tamang panahon?)
6. CLARITY (Maliwanag ba ang paksang tinatalakay?)
7. VALIDITY AND RELIABILITY (Totoo ba ang paksang tinatalakay at mapaninindigan ng lahat?)
 8. READINESS (Handa bang mapatunayan ang paksang tinatalakay?)

Problems in Communication

1. Language or Code
2. Not listening
3. Overconfidence, egoism, complacency
4. Information Overload
5. Insufficient information
6. Difference in thinking/perceptions, beliefs and prejudice
7. Life Positions: Essentiality of proper mindset
8. Physical environment
9. Inarticulateness
10. Disorganized communication
11. Lack of empathy
12. Too ahead of audience understanding

LEVELS OF COMMUNICATION

1. INTRAPERSONAL
2. INTERPERSONAL
3. ORGANIZATIONAL
4. INTER-ORGANIZATIONAL

MODELS OF COMMUNICATION

Models are symbolic representations of structures, objects or operations.

They are useful theoretical constructs that are frequently used in social sciences for explanatory purposes.

They may be used to show the size, shape or relationships of various parts or components of an object or process.

A Model may also be useful in explaining the working Of a system.

PURPOSE OF MODELS

They describe the process of communication.

They visually show relationship among the variables involved in communication.

They aid in finding and in correcting communication problems.

ARISTOTLE’S MODEL